Vivo first responded to rumors of homemade chips: a large number of talented people have been recruited

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 Vivo first responded to rumors of homemade chips: a large number of talented people have been recruited


VivoNEX3 is competing with Apple and Huawei internally. Can not help the torture of the media, vivo executive vice president Hu Baishan told the truth. Since the second half of this year, vivo radical has released two 5G mobile phones: iQOOPro 5G version and NEX35G version. The price is 3798 yuan and 5698 yuan respectively. One is the lowest price in the current 5G mobile phone, and the other is the impact on the high-end price.

Leading in screen fingerprints and the frequent power of 5G make vivo gradually get rid of the brand of only young people and add more technology elements. Recently, there has been media outpouring, vivo is recruiting chip talent, want to enter the chip field.

Hu Baishan responded to the rumor for the first time in an interview with Netease Technologies and other media in vivo New Park. He said vivo had been thinking deeply about participating in SoC chip design as early as a year and a half ago. To achieve this requirement, we need relevant professionals. As a result, vivo has recruited a large number of people in the field of chips.

Excavate angle purple light show sharp? Just an Oolong

At the end of August, Ziguang Zhanrui employeescircle of friends revealed that their chip engineers received text messages and were invited to participate in the job interview of vivo chip engineers, which was held in a hotel one block away from Zhanrui office area. The news that vivo is going to make chips is coming out.

This is a pure Oolong, just when we recruited hardware development, it has nothing to do with the chip. Hu Baishan, executive vice president of vivo, said.

But Hu Baishan has not denied that vivo is recruiting talents in the field of chips. In fact, vivo started to build relevant teams as early as a year and a half ago.

The logic still goes back to consumers and technology. Hu Baishan gave reasons for recruiting chip talents. vivo has a deeper understanding of consumer needs. In order to better meet consumer needs, we often choose to work with upstream manufacturers to develop. But gradually, vivos insight into consumers will be ahead of technology itself. In order to ensure that partners spend as little as possible, vivo needs to go deep into the initial design stage of the chip.

In the past, it is more upstream chip manufacturers that lock in the scale, and after the first streaming, they will cooperate with mobile phone manufacturers to develop and adapt. This process may take about a year, but vivo believes that if you wait until after the lock-in to make changes, both time and cost costs are too high. Therefore, mobile phone manufacturers need to participate in SoC chip two years in advance. That is to say, to stand today and see next year, and to stand the day after tomorrow.

To meet this requirement, it is imperative to have relevant professionals, the number of which is about 1/10 of a chip team. Hu Baishan said.

That is to say, if a chip needs a team of 3000-5000 people, vivo needs to build a team of 300-500 people. This team is not a pure chip design team, because the pure chip design team needs a set of development processes, the corresponding design tools and the co-operation of the agent factory. The core of vivo is the front end. First of all, we define the chip. The first step is to build the capability in this area. Whether we want to go further after that depends on the situation. Hu Baishan did not make it clear that vivo would not make chips, but at this stage it would not do chips.

In addition, Hu Baishan also revealed that the 5G chip of vivo will cooperate with Samsung, and a mobile phone with Samsung 5G chip will be released by the end of the year.

In terms of in-depth cooperation with upstream suppliers, Vios NEX3 Unbounded Waterfall Screen has achieved in-depth cooperation with Samsung, with an investment of 200 million yuan in research and development of the Unbounded Waterfall Screen alone, and a screen fingerprint scheme with deep customization of Huiding.

4G/5G Alternation: Industry Trough

In the first year of 5G commerce in China in 2019, mobile phone manufacturers first released 5G mobile phones. However, there has been a dispute between NSA and SA in the industry for a long time, and the Ministry of Industry and Information Technology and operators have been saying that SA will be launched. In this regard, Hu Baishan believes that 5G technology has three major characteristics: low delay, wide connection and high speed, among which high speed is strongly related to mobile terminals. For 5G, the real driving force is mobile phones. Although the Ministry of Industry and Information Technology hopes to integrate mobile phones with industrial terminals and deploy SA rapidly, in Hubaishans view, users will not wait. Therefore, the development of NSA is far faster than control.

For vivo, the product first meets the needs of users, so vivo will advance according to the objective law of the market.

It is worth mentioning that although the industry is mentioning that 5G commercial year has arrived, but it will take some time for 5G to really land. Therefore, Hu Baishan believes that the user switching cycle will be extended, starting from Q3 this year will be a relatively low point in the mobile phone industry.

Some manufacturers will choose to launch 5G mobile phones at the end of this year or next year, but since the second half of this year, vivo has radically released two 5G mobile phones: iQOOPro5G and NEX35G.

Regarding the 5G rhythm of vivo, Hu Baishan revealed that vivo suffered losses when it switched from 2G to 3G, and had a better overall grasp when it switched from 3G to 4G. At that time, the first 3G mobile phone was released in March 2014, but started in October, with a period of seven months apart.

5G and this time point are not the same, 5G tastes fresh users, but also need a mid-price mobile phone to drive users to use 5G. For vivo, 5G does not require quantity, but can be used to cultivate a better 5G industry ecology. Hu Baishan said.

Therefore, Hu Baishan believes that the time for vivo to launch 5G mobile phones is just right now, and it is not necessary to wait until the outbreak to launch 5G mobile phones.

For the time point of 5G mobile phone outbreak, Hu Baishan thinks it will be the third quarter of next year. The popularization of 3G mobile phones started in the second half of 2011, because the price was reduced to 1500 yuan, while the price of 4G was reduced to 1500 yuan in October 2014, because the retail price was also reduced to 1500 yuan. I believe the same is true for 5G networks. By the third quarter of next year, 78% of mobile phone manufacturers will be launching 5G mobile phones, so will the network environment. (It will be the explosion point of 5G mobile phones at this time), Hu explained.

Wisdom Screen: Not Considered

Since this year, more and more mobile phone manufacturers have been involved in the field of television. Glory, Huawei have launched smart screens one after another, and one plus will also launch smart TV. In this regard, Hu Baishan said that vivos future core products are still individual-centered rather than family-centered. Therefore, no smart screen or smart TV category will be introduced. What we do is how to better serve individuals. So some time ago, we issued a strategy of primary, secondary and secondary. Hu Baishan mentioned. The so-called one main three auxiliary strategy refers to the gradual expansion of 5G scene entrance to AR glasses, smart watches, smart headphones and other devices based on 5G smart phones. The first TWS Earphone Bluetooth headset released at the NEX3 conference is the first of the Three Auxiliaries. Hu believes that in the future, headphones can be equipped with many sensors, such as bone conduction and heart rate characteristics, which will have the opportunity to achieve the level of payment security. In the future, the search and payment can be realized by wearing headphones. Source: Responsible Editor of Netease Science and Technology Report: Wang Fengzhi_NT2541

Since this year, more and more mobile phone manufacturers have been involved in the field of television. Glory, Huawei have launched smart screens one after another, and one plus will also launch smart TV. In this regard, Hu Baishan said that vivos future core products are still individual-centered rather than family-centered. Therefore, no smart screen or smart TV category will be introduced.

What we do is how to better serve individuals. So some time ago, we issued a strategy of primary, secondary and secondary. Hu Baishan mentioned.

The so-called one main three auxiliary strategy refers to the gradual expansion of 5G scene entrance to AR glasses, smart watches, smart headphones and other devices based on 5G smart phones.

The first TWS Earphone Bluetooth headset released at the NEX3 conference is the first of the Three Auxiliaries. Hu believes that in the future, headphones can be equipped with many sensors, such as bone conduction and heart rate characteristics, which will have the opportunity to achieve the level of payment security. In the future, the search and payment can be realized by wearing headphones.