Byte To B comes out again: Flying Books advancing, dodging nails

 Byte To B comes out again: Flying Books advancing, dodging nails

Su Jian Hong

A byte-beating investment trend came to light last week. The investee was a typical ToB company, Blue Cat Weiwei, a video conferencing service. The founder was Deng Yunze, the former general manager of the company platform, and the co-founder and CTO Yu Degui, who was the head of the research and development of the former American Elephant.

Although its only an angel wheel of millions of dollars, according to 36 krypton, because of the founders factory background and ToB experience, the team got the attention of byte beating, nails and other giants when it was founded, and ultimately won the byte system investment because Zhang Yiming appreciated Lao Deng (Deng Yunze).

From the exposed ToB projects, byte bouncing is more favorite for general tools and more indifferent to HR, ERP and other software involving complex business flows. This can be seen from several investment/acquisition cases that have existed - the morning and night calendar, graphite, curtain, nut cloud, Blue Cat micro-conference, respectively, marked enterprises. Schedule management, document collaboration, note-taking applications, Enterprise Cloud disk, video conferencing scenarios in the field of industry services.

This investment preference is related to the impetus rhythm of byte beating in ToB strategy.

From a defensive point of view, byte bouncing supplements an enterprise service software team in the short term by acquiring day and night calendars and curtains. According to 36 krypton understanding, Cheng Hao, the founder of the morning and night calendar, and Wang Xu, the screen CEO, joined Lark in charge of related business after the company was acquired by byte bounce.

In addition, the general tool can complement the byte bouncing internal OA software Flying Book. Owing to too much demand for business office scenes, whether it is nails or Wechat, it is common practice to supplement the scenes through capital acquisition and manufacturer cooperation. Prior to the nail launch of nail documents, is to cooperate with domestic enterprise software manufacturers WPS.

Whether it is foreign investment or internal research and development, when the Flying Book as the representative of the enterprise office suite formation system, byte jump into the ToB field has more chips.

Larks goal is to form a family bucket software solution such as Office 365. According to previous analysis by the media, Larks target is not a nail, but Googles Gsuite. Larks collaborative documentation and shared calendar functions are very similar to those of Google Docs and Google Calendar, respectively.

This is in line with the strategy of byte beating consistently globalizing. Unlike IM of domestic enterprises such as nails and enterprise Wechat, Feishu chose overseas as its first commercial destination. In March this year, The Information reported that byte bouncing has set up a subsidiary of Lark Technologies in Singapore, which plans to launch office suites for businesses in the United States and other overseas markets.

So far, the ToB strategy of byte system has taken shape: through acquisition and cooperation, a set of efficiency tools Flying Books has been formed internally, and then the commercial version of Lark has been exported through overseas channels of byte system.

With the maturity of Flying Books in byte bodies, its development in China has also been formally put on the agenda.

According to 36 krypton, Feishu is currently in close contact with a group of channel providers in China. It is expected to accelerate the pace of domestic business expansion in the second half of the year. The target is large and medium-sized enterprise customers, while adopting the same charging model as overseas versions.

Flying Book Pricing in China. Photo Source: Flying Book Official Website

It should be noted that channel providers are an important part of domestic enterprise service software landing into customers. Unlike C-end products, B-end products need a long chain of sales, delivery and after-sales. Channel vendors assume this responsibility. In addition, channel providers in different regions also have the local enterprise customer resources, which is more necessary for Internet companies that value products and ignore sales.

The label of Flying Book, a large and medium-sized customer, charge and overseas market, is different from the nail of the first IM share of domestic enterprises. There was an analysis that attributed Larks overseas orientation to too late to compete with nails and Wechat. But according to 36 krypton understanding, the reason why Flying Books intentionally avoids competition with nails in strategic choice is not cannot, but unwilling.

In BAT, bytes have already had a bad relationship with Baidu and Tencent, and can no longer be stiff with Alibaba, so the development of Flying Books in China has been very low-key. A person familiar with the Flying Book Team said to Krypton.

A byte-bouncing employee also shared a story with 36 krypton: In May this year, byte-bouncing official account Byte Fan published an introduction to Flying Books and introduced the functions of Flying Books in great detail through the internal use perspective. It reached 100,000 + that night, but soon, the article. Officially deleted.

(delete articles) is Zhang Yimings request, he did not want flying books to be so high-profile at that time. The above employees said.

After Fighting Baidu, Kicking Tencent in search and short video, byte bouncing now has to take into account the relationship with Alibaba. Later Post reported that the product tremble of byte bounce alone had signed an annual framework agreement with Taobao of 7 billion yuan this year, including 6 billion yuan of advertising and 1 billion yuan of commission.

Reflecting on the development of Flying Books, not competing positively with nails has been written into the byte-beating ToB plan. Today, Flying Books (Lark) focuses on overseas, and the main charge is the same. In contrast, Ali nail CEO in an interview with 36 krypton clearly said: nail to serve the domestic 43 million SMEs, these customers are unable to do, overseas is not the key market nail.

However, if we want to talk about similarities, flying books and nails have an important commonality.

Wuzhao once told me that besides being free, the more valuable part of nailing is to export Alibabas management mode to small and medium-sized enterprises through nailing, which includes the flattening of hierarchy, transparency of information and process of system.

Managing with tools? This sounds a bit unrealistic, but when it comes to specific product strategies, nails once shared an application case of a catering brand:

In order to motivate employees to write weekly newspapers, the brand requires the manager to comment on all employeesweekly newspapers. Once the excellent suggestions in the weekly newspapers are adopted, the manager will directly award 500 yuan.

Soon, an employee pointed out in the weekly newspaper that there was not enough passenger flow in the new store because there was no ear sign in his shop compared with other stores along the street. After receiving feedback, the general manager of the restaurant decided to install ear-watches in all the stores in the country the next day, which increased the companys turnover by 7%.

In the ideal state without recruiting, the tool attribute of nails is only the carrier, and what can really have an important impact is the management thought embodied by nails through the functions of Journal weekly, read receipt, DING, etc. This process realized by software is online and transparent, which also makes nails exist in Internet companies. The flat structure and self-driven organizational mode of operation are passed on to SMEs.

Looking back at the birth of Flying Books, Zhang Yimings views on organizational efficiency are the same as the tack recognition without manoeuvre.

Zhang Yiming has repeatedly talked about the importance of efficient internal information transfer: Decision-making instructions are not simply uploaded and delivered, but let colleagues solve problems, make decisions and improve efficiency by providing context and transparent internal information.

To implement the function of Flying Books, because byte bouncing manages employees in the way of OKR, so in Flying Books, any employee can see the OKR of any colleague, as well as basic information and reporting relations, including Zhang Yiming himself.

Among the entrepreneurs I know, Zhang Yiming is the one who pursues rapid information flow and sharing. Zhang Yu, who left CCTV last year and joined in byte beating, once said to 36krypton, Information creates value, which is his concept of product and company management.

To be sure, in the process of commercialization of Flying Books in the future, byte bouncing organization and management will be regarded as a core selling point, which is obviously more attractive to customers than simply selling software. Think about it, up to 200 yuan/person/month, you can learn from Zhang Yimings Develop a company as a product. Operating methodology is a very cost-effective business.

Source of this article: 36 krypton responsible editor: Wang Fengzhi_NT2541