Shared Charging Treasure Farewell to Netizens in the Yuan Dynasty: Charging Treasure Freedom is Far Away

category:Society
 Shared Charging Treasure Farewell to Netizens in the Yuan Dynasty: Charging Treasure Freedom is Far Away


There are many people who feel the same way as Wu Xiangyu. The topic of partial charging treasure 8 yuan per hour has reached more than 560 million readers on Sina Weibo. Some netizens lament that the freedom of charging treasure is going away.

Zhang Fan, a veteran in the industry, said frankly, The rent of shared charging treasure of many brands has been raised to a certain extent, and now it is at least 2 yuan to 3 yuan per hour. He also said that in special high-consumption places, the rent is as high as 15 yuan or even 20 yuan per hour.

Shared charging treasure farewell to the 1 Yuan era

Do you remember how much money was deducted from sharing the rechargeable treasure last time?

Lei Yuelan recalled that when she borrowed Charging Po at Jinjiang Motor Station in September this year, the rent was 5 yuan per hour. At that time, when her mobile phone was out of power, she could only relentlessly come to her heart. I also set the alarm clock five minutes ahead of time to return it.

On August 8, Miss Fu, who was hospitalized in Wenjiang Five Hospital in Chengdu, was charged 8 yuan for borrowing the share charging treasure of the telephone technology. Miss Fu said that she did not accept the price increase, but felt very surprised. Suddenly, the price rose, and the deduction was much higher than before.

Zhang Fan, who works in a shared charging treasure company, said, As far as I know, several of the head enterprises have increased their prices since last year, and the one-yuan-an-hour cabinet machine has almost disappeared in big cities.

At present, the domestic market of sharing charging treasures has basically formed the industry pattern of three electricity and one animal. According to the analysis bulletin on the development of Chinas shared charging industry in 2019, released by Trustdata, the mobile Internet big data monitoring platform, the total number of users in the shared charging market in 2019 has reached 150 million. Among them, the market share of Street Power, Small Power, Monster and Caller are 28.6%, 27%, 25.1% and 15.6% respectively.

Liu Ying, Senior Marketing Director of Caller Technology, said, Caller prices have not increased significantly in the near future. Currently, most scenarios of caller charges are still between 1 yuan and 2 yuan per hour. She admitted that she was reluctant to see the price increase of shared charging treasure, but if the prices of other friends and businessmen are rising, we can not rule out the dynamic adjustment of prices according to the development of the industry in the future.

In fact, there is no obvious price increase rounds, nor is it a collective price increase at a certain time node. Liu Ying believes that a closer statement is that the price of sharing charging treasures in different scenarios has never been uniform. Businessmen have certain pricing power, some of them ask for higher pricing on their own initiative. The rental price of shared charging treasure matches the consumption level of scenarios, such as bars, KTV and other high-consumption scenarios. There are also scenarios such as stations, hospitals and other high-volume scenarios. The rent of shared charging treasure is relatively high.

For the share rechargeable treasure industry with rent as the main source of profit, the price increase is undoubtedly a shot in the arm. Liu Ying said that the average daily order volume in the Shared Charging Treasure market is about 30 million.

Zhang Fan disclosed that several enterprises sharing charging treasure head can basically achieve a balanced profit and loss. Jumei Youpins annual financial report for 2018 released in April shows that the maximum daily order volume of Street Electricity in 2018 is 1.8 million units, with more than 100 million users. In the past year, Jumei Youpin has achieved large-scale profits and annual profits.

Market Competition and Self-Redemption of Capital in Cold Winter

The collective price increase of Shared Charging Treasure is due to both internal market development and external financing difficulties.

Channel cost, operation and maintenance cost, equipment cost and R&D cost are the main costs of the shared charging treasure industry. Channel cost is the key factor leading to price increase. Intense competition in the market leads to higher channel costs, Liu Ying said.

Channel cost is actually admission fee and share, which is not an unwritten regulation of the share charging treasure industry, but also an additional cost caused by market competition in Zhang Fankou. Entrance fee refers to the one-time fee that a shared charging treasure brand needs to pay to enter a business. It is divided into several parties, such as the brand, the agent and the business, and divides the profit according to the order quantity put in the cabinet.

In the anxious competition of sharing charging treasure enterprises to divide up the market, businessmen have a very high voice. Zhang Fan said: Admission fees and divisions mainly depend on the voice of the merchants. The so-called voice power is a game between the agents and merchants sharing Charge Treasure.

The general rule is that for small businesses, 40% to 50% of the running water will be given; for large chain locations, one-time payment of high admission fees is required.

In a drinks shop less than 10 square meters in Sanlitun, Beijing, there are two street electrical equipments. The clerk told China Youth Daily, China Youth Network reporter, Fifty-five points. According to media reports, the admission fees of Charging Bao vary from tens of thousands of yuan, hundreds of thousands of yuan to more than one million yuan in different cities and places.

This year, share charging Baotou enterprises accelerated the pace of market development, Zhang Fan said that only through price increases to cover costs. Zhang Fan disclosed that the cost of a leased equipment ranged from 2000 yuan to 3000 yuan, and that the cost of equipment and the cost of channel almost accounted for half of each.

Rent collection is the main way to make profits for companies sharing Charging Treasure. Zhu Wei, a researcher at the Communication Law Center of China University of Political Science and Law, believes that a single profit model is also one of the reasons for the price increase.

In addition, the sharing of economic capital in winter, the lack of blood transfusion of the sharing of charging treasure enterprises must through their own hematopoiesis to survive. Now is the capital winter of the shared economy, when there is no new capital injection, price increases become a natural choice for enterprises. Liu Xingliang, president of DCCI Internet Research Institute, analyzed the reasons for the collective price increase of shared charging treasure from the perspective of capital.

2017 is the first year of the shared economy. The favor of capital makes the share of rechargeable treasures infinite. According to incomplete statistics, only in the first half of 2017, the share charging treasure industry has received more than a dozen financing, more than 40 investment institutions entered the market, and the amount of financing exceeded 2 billion yuan. But after 2018, the financing slowed down. In March 2018, Xiaodian announced the completion of hundreds of millions of B + rounds of financing; at the end of 2018, the monster charged completed a new round of financing of 30 million yuan. In addition, the share rechargeable treasure industry can hardly see capital injection.

Capital withdrawal is not without benefits, Liu Xingliang said that this is a good situation to return to rationality and promote the self-development of enterprises. In the past, it was unreasonable for people to burn money crazily, which led to excessive competition. Its too easy for enterprises to get money, so its not painful to pay admission fees, and if they dont have money, they wont rush to enter.

Rational Price Returning to the Essence of Business

In fact, although consumers do not want to increase prices, both professionals and professionals believe that price increases are the inevitable trend of industry development, and low-price strategy is only a means of business promotion.

Price increase is a rational behavior to return to the nature of business. Liu Xingliang advised consumers to understand price increase. In the early stage of market development, industry competition led to low price concessions, which is a strategy of business promotion. Zhu Wei also holds the same view that after low prices, prices should return to the normal level of profitability of enterprises, enterprises should have self-hematopoietic ability.

Just like the introduction of the national free charging 4 day no money campaign; the monster launched the charging Alipay pay 1 cents for 1 hours preferential activities; small electricity in the initial stage of the line, has done 3 months WeChat pay 1 cents for 1 hours of the new activities, these are the means of commercial promotion.

Apart from the price increase, is there any other choice for the Shared Charging Treasure industry to develop?

(function () {(window. slotbydup = window. slotbydup | []). push ({id:6374560, container:ssp_6374560, size:300,250, display:inlay-fix, async: true});} (); Liu Xingliang believes that in the short term, cultivating their own user base and improving market share are the main profit direction of the company sharing charging treasure. Zhang Fan also admitted that the main energy of the enterprises sharing charging Baotou is still exploring the market. Rising prices blindly is to quench thirst by drinking poinsettia. Enterprises should upgrade theirinternal workand insist on technological innovation. Liu Ying believes that improving the efficiency of network laying, enhancing the ability and quality of business personnel, realizing technological differentiation, and helping businesses to increase exposure are the development direction that enterprises sharing charging treasures should focus on. Zhu Wei also talked about the need for enterprises to explore diversified profit models. Liu Ying is confident in the development of the shared charging treasure industry. As consumers become more and more dependent on mobile phones and demand for electricity continues to grow, the demand for shared charging treasures will grow, she said. Source: Responsible Editor of China Youth Daily: Liu Yuxin_NBJS7825

Liu Xingliang believes that in the short term, to cultivate their own user base and improve market share is the main profit direction of the company. Zhang Fan also confessed that the main energy of enterprises sharing the head of charging treasure is still in the market development.

Rising prices blindly is to quench thirst by drinking poinsettia. Enterprises should upgrade theirinternal workand insist on technological innovation. Liu Ying believes that improving the efficiency of network laying, enhancing the ability and quality of business personnel, realizing technological differentiation, and helping businesses to increase exposure are the development direction that enterprises sharing charging treasures should focus on. Zhu Wei also talked about the need for enterprises to explore diversified profit models.

Liu Ying is confident in the development of the shared charging treasure industry. As consumers become more and more dependent on mobile phones and demand for electricity continues to grow, the demand for shared charging treasures will grow, she said.