Real estate is a huge industry. When the real estate market is hot, chickens and dogs rise; when the real estate market cooling down, related industries may fall to the bottom.
Recently, a notice of Fuzhou Golden Coast Real Estate Service Co., Ltd. (hereinafter referred to as Fuzhou Golden Coast Real Estate) which ranked fourth in Fuzhous intermediary industry since it was exposed to be on the verge of bankruptcy has aroused widespread concern in local public opinion and industry.
It is worth noting that Fuzhou Golden Coast Real Estate has more than 100 stores and nearly 2,000 service personnel in Fuzhou. Two months ago, four new stores were opened. Why is such a star intermediary suddenly on the verge of bankruptcy?
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Why did the former star agency which once ranked fourth in Fuzhous real estate intermediary industry suddenly fall?
It was because Golden Coast had many stores and high market share in Fuzhou that Golden Coast joined the company. A former employee in Golden Coast, Fuzhou, told the Daily Economic News that he was mainly responsible for housing intermediary transactions while in office. He did not know about the Internet decoration and financing guarantee explosion of the property in Golden Coast, Fuzhou, which was questioned by the outside world, but did not expect the company to go bankrupt so quickly.
On the issue of debt repayment after bankruptcy, Golden Coast said in its announcement that it had set up an emergency group to deal with debt, established communication channels, maintained close contact with stores and customers, and conveyed the companys operating conditions, fund-raising and repayment plans at the first time. And promised to sign the corresponding amount of arrears, and will make every effort to raise funds, such as funds in good condition, will be in accordance with the actual situation, such as the proportion of repayment of arrears.
In the afternoon of September 17, the daily economic journalist called Golden Coast Real Estate in Fuzhou. The manager of its marketing department told the reporter that the company hall was full of people at present, and the companys financial personnel were also counting arrears and other data. The companys operating status, arrears, fund raising and other final results will be announced after the completion of the registration work. As for the salary and placement of internal employees, the marketing manager said that he would wait for company notification.
According to the report of the Straits Metropolitan Daily on September 16, not only buyers and sellers but also franchisees are paying debts to the Golden Coast property in Fuzhou. I just put my money into the designated account of Golden Coast Real Estate yesterday, and I found out in the morning that something had happened to the company. One franchisee complained.
Staff revealed that they were raising money everywhere.
Kaixinbao shows that Fuzhou Golden Coast Real Estate was established in September 2008 with registered capital of 3.06 million yuan. Fujian Golden Coast Financing Guarantee Co., Ltd. (hereinafter referred to as Fujian Golden Coast Financing Guarantee Co., Ltd.) is a professional second-hand housing trading service platform, which operates in real estate intermediary services, real estate marketing planning and real-time controllers. For Yuan Min.
A screenshot of Kaixinbao
It is reported that Fuzhou Golden Coast Real Estate has more than 100 stores in Fuzhou, nearly 2,000 second-hand room service elites and various post-service talents. In addition to the main second-hand housing leasing, sales, but also provide personal loans cash advance services, guarantee redemption services.
The business dilemma of Golden Coast is not related to real estate, but to its poor operation, guarantee and suspected misappropriation of funds. Zhang Dawei, chief analyst of Central Plains Real Estate, told Daily Economic News.
According to public information, as the parent company of Fuzhou Golden Coast Real Estate, Fujian Golden Coast Financing Guarantee was established in June 2006 with registered capital of 200 million yuan, and obtained the operating license of the financing guarantee institution on January 24, 2011. In addition to developing financing guarantee, Fujian Golden Coast Financing Guarantee also lays out real estate service business, mainly in Fuzhou and Xiamen. Its companies include: Fuzhou Golden Coast Real Estate, Xiamen Golden Coast Guarantee Co., Ltd., Xiamen Golden Coast Real Estate Service Co., Ltd. (hereinafter referred to as Xiamen Golden Coast Real Estate).
Compared with the near bankruptcy fate of the Golden Coast property in Fuzhou, Xiamens Golden Coast property seems to be much smoother. According to previous media reports, in January 2016, Xiamen Dingyuan Real Estate and Xiamen Golden Coast Real Estate were merged into Wanzhong Fortune Group. After the merger, apart from continuing to operate real estate intermediary business, they will also engage in decoration design, Internet finance and other services. The two brands of Dingyuan Real Estate and Golden Coast Real Estate are still retained, but they will be managed uniformly. Management and operation. On September 3, Xiamen Dingyuan Real Estate and Xiamen Golden Coast Real Estate were acquired by Xiamen Chunhua Information Technology Co., Ltd.
In this financial turmoil, Yuan Min, the real estate controller of Golden Coast in Fuzhou, has been paid special attention by the outside world. Yuan Min said he had raised money everywhere, but he is not in Fuzhou at present, according to an internal staff of Golden Coast Real Estate in Fuzhou.
The daily economic news reporter inquired Kaixinbao and found that Yuan Min, the legal representative of Fujian Golden Coast Real Estate, was also the legal representative of Fujian Golden Coast Financing Guarantee, the shareholder, director and general manager of Sihai Tongxing Holding Co., Ltd., and the initiator, director and President of Chengdu Tongxing Microfinance Co., Ltd. (hereinafter referred to as Chengdu Tongxing). Manager.
Many real estate intermediaries in Fuzhou closed their stores and shuffled their trades.
The financial distress of Golden Coast Real Estate in Fuzhou has attracted much attention. Apart from its large share in the local market, it is also closely related to the recent weak transactions in the second-hand housing market in Fuzhou, the poor management of small intermediaries, high debt and frequent closure of stores.
According to the Straits Metropolitan Daily, more than 30 employees of Fuzhou Real Estate Agency have been in arrears for several months, involving hundreds of thousands of yuan. At present, many stores of Fuzhou Real Estate Agency have closed down and their employees have failed to ask for salaries for many months. In August this year, Dawei Real Estate Company, a well-known real estate company, lost contact and borrowed hundreds of millions of yuan. People were deceived; in July, the old company Danxia Real Estate General Store, which had been working in Fuzhou for 8 years, closed its shop.
In fact, last year and even earlier, Fujian Panlian Real Estate, Snail Real Estate, Zhongke Real Estate and other intermediaries filed for bankruptcy because of poor management and broken capital chain. Fuzhou intermediary industry is constantly shuffling, some former brilliant people fall, but also shells, Deyou and other new forces joined.
This is the result of real estate speculation, commented Ms. Ai, a resident of Fuzhou. A strange image of Fuzhou is that every real estate agent is speculating and hoarding houses. Mr. Minwang of Fuzhou said that the whole market has entered the winter, and intermediaries as intermediaries are weak and unsustainable.
However, the daily economic news reporter noticed that there are still new intermediaries in Fuzhou market and many stores have opened, many of which are also open at better ports such as intersections.
Source: Daily Economic News Responsible Editor: Wang Xiaowu_NF