Chinas trillion-dollar era of e-commerce: sinking rural areas out of the country

category:Finance
 Chinas trillion-dollar era of e-commerce: sinking rural areas out of the country


In the 10 years of e-commerce, Chinese lifestyle has been deeply changed. Commodities in circulation have expanded from the whole country to the world, attracting more and more countries into the circle of friends who buy the world and sell the world.

At the Xiamen International Investment and Trade Fair and Silk Road Investment Conference (hereinafter referred to as Xiamen Fair), the Organizing Committee of the Global E-Commerce Conference and the China Entry-Exit Inspection and Quarantine Association issued the China E-Commerce Development Report (2018-2019) (hereinafter referred to as the Report). According to the report, Chinas e-commerce scale continued to expand in 2018, with the national e-commerce transaction volume reaching 21.63 trillion yuan, an increase of 8.5% over the same period last year, three times that of 2013.

This shows that e-commerce has become a strong source of power for the development of our national economy. In the future, the electricity supplier will play a greater role in building the one belt and one road and boosting the rural revitalization, so as to start a bigger business and open a new era from tens of trillion to hundreds of trillion.

Hematopoiesis of 70 billion yuan, e-commerce poverty alleviation has achieved remarkable results

According to the report, in 2018, the net retail sales in rural areas reached 1.37 trillion yuan, an increase of 30.4% over the same period last year, 6.5 percentage points higher than the net retail sales in the whole country, accounting for 15.2% of the net retail sales in the whole country. According to the Ministry of Commerces business data monitoring, the scale of rural online stores in China has exceeded 10 million, and the number of employed people has exceeded 30 million. E-commerce enterprises such as Ali, Jingdong, Suning and Pingduoduo all regard the development of county and rural e-commerce market as an important development strategy for enterprises to strengthen all aspects of resource investment.

According to the survey data of Ali Research Institute, in 2018, the number of Taobao villages covering more than 330 counties, districts and 200 million people reached 3202, an increase of 1084 compared with last year. In 2018, Taobao Village had more than 660,000 online stores, with network sales reaching 220 billion yuan, accounting for more than 10% of the countrys rural online retail sales, which further promoted 1.8 million employment opportunities.

At present, the rural e-commerce poverty alleviation has become an important path of precise poverty alleviation. In 2018, the net retail sales of poverty-stricken counties at the national level reached 69.79 billion yuan, up 36.4% year-on-year. The growth rate was 6 percentage points higher than that of rural net retail sales and 12.5 percentage points higher than that of national net retail sales. The poverty alleviation effect of e-commerce was remarkable.

For example, head e-commerce Alibaba, through the county magistrate + star + anchor way to help poor counties promote characteristic agricultural products. County magistrates play live has become a new trend. As of June, more than 50 impoverished county magistrates across the country had brought goods and were ridiculed by netizens as gold medal sales delayed by county magistrates. Zhu Mingchun, Standing Committee and deputy county magistrate of Dangshan County Committee of Anhui World Pear Capital, sold nearly 30,000 Dangshan Pear Ointment and nectarines in four live webcasts, with sales amounting to 2.57 million yuan.

As of December 2018, China Business Poverty Alleviation Alliance has identified 414 key promotion products, helping more than 6,000 products from poor areas to achieve online sales, with cumulative sales of more than 100 million yuan.

30 trillion big single, cross-border electricity providers help along the way

There are abundant natural resources in the countries along the belt and road. Commodities, raw materials and agricultural products need to be exported. China is the second largest economy in the world. The worlds largest industrial power and large population need to import large quantities of raw materials and agricultural products.

At last years China International Import Fair, Chinese President Xi Ping proposed that China should import 30 trillion US dollars of goods and 15 trillion US dollars of service products in the next 15 years. This is undoubtedly a very rare historical opportunity for the countries along the route to expand their exports. It has great potential to make good use of cross-border e-commerce platform and use digital trade to dock cooperation in China market.

In one of the supporting forum of Xiamen fair, and the e-business seminar in September 9th, the deputy director of the Electronic Commerce Division Zhu Lian said that Chinas e-commerce cooperation along the along the way and related countries is deepening. Since 2016, China has signed a memorandum of cooperation on e-commerce from 19 countries, including Vietnam, Russia, New Zealand, Brazil and Rwanda, and established e-commerce cooperation qualifications. Our partners have spread across five continents, and the Silk Road e-commerce has become a new channel, new content and new bright spot for economic and trade cooperation between China and other countries along the belt.

This is not only Chinas vision, but also the expectations of all countries in the world.

In the view of Ms. Henrietta HALM-LUTTERODT of Ghanas Department of Business Development, the Ghanaian Government is deeply aware of the importance of e-commerce to national economic growth. Everything we do is centered on the digitalization of e-commerce. Recently, Ghana has launched a mobile wallet, and e-commerce in Africa has developed rapidly. In the future, Ghana will also actively participate in cross-border e-commerce and economic cooperation. Ou Yangcheng, director of Ali Cross-border E-Commerce Research Center, told the China Times that the value of cross-border E-Commerce is that it is an inclusive trade that allows us to enter foreign markets, and small and medium-sized enterprises can also use cross-border E-Commerce. Anyone, even if you are just a farmer, can open a store on the platform and sell your goods to customers all over the world. At the same time, cross-border e-commerce is also helping developing country brands sell their products to China. Cross-border e-commerce has become the most convenient channel for foreign brands to enter the Chinese consumer market. It can directly sell products to consumers. In the traditional channel, you must obtain the approval of domestic regulatory authorities. Source: Responsible Editor of China Times: Liu Song_NBJ9949

In the view of Ms. Henrietta HALM-LUTTERODT of Ghanas Department of Business Development, the Ghanaian Government is deeply aware of the importance of e-commerce to national economic growth. Everything we do is centered on the digitalization of e-commerce. Recently, Ghana has launched a mobile wallet, and e-commerce in Africa has developed rapidly. In the future, Ghana will also actively participate in cross-border e-commerce and economic cooperation.

Ou Yangcheng, director of Ali Cross-border E-Commerce Research Center, told the China Times that the value of cross-border E-Commerce is that it is an inclusive trade that allows us to enter foreign markets, and small and medium-sized enterprises can also use cross-border E-Commerce. Anyone, even if you are just a farmer, can open a store on the platform and sell your goods to customers all over the world. At the same time, cross-border e-commerce is also helping developing country brands sell their products to China. Cross-border e-commerce has become the most convenient channel for foreign brands to enter the Chinese consumer market. It can directly sell products to consumers. In the traditional channel, you must obtain the approval of domestic regulatory authorities.