Since the copyright cooperation between China News Agency and Continals Group in 2009, as a media brand with broader values and multiple perspectives, GQ has become a fashion Bible and lifestyle treasure book for Chinese elite men with the belief of having style, money and extraordinary wisdom. With the rapid changes in consumer lifestyle and reading style, in the new media era, the positioning of GQ is not just a magazine. Beginning in 2018, with its high quality content, vigorous brand and youthful strength, GQ has opened up a new road of media transformation, constantly changing and innovating. GQ Lab, with its strong label of brain hole, youth, insight and creativity, has become one of the most popular media public numbers. GQ Report No. has become one of the authoritative media public numbers in the field of non-fiction writing with the concept of true, in-depth and accurate reporting.
Sophia Liao, president of China at Kantanas, said: In the past two years, people have witnessed a giant step in leading the media transformation of the Chi GQ. On the solid basis of the core product Chi GQ, various IP products such as GQ laboratory, GQ report number and GQ have been launched, forming a stylish and well-paid product. The impact matrix of extraordinary wit and the breakthroughs in performance continue to create new highs. This phenomenon of reverse market growth is the leap-forward growth achieved by innovation, and behind the successful transformation of GQ, the biggest driving force is change and innovation.
Paco Tang, Chief Operating Officer of Kantanas China Group, introduced the future strategy of GQ. He believed that todays GQ is no longer a traditional media, but a high-quality content producer with pan-fashion, open-mindedness, new trends and good insight. More importantly, GQ has become a very important one. Charming influence brand. In the future, GQ will continue to climb up the ladder and emerge in the sunshine with brand + content + social interaction as the next direction.
On the evening of the GQ annual figure festival, the Shanghai Exhibition Center became more and more charming with the infinite stars. Creation Camp debuted as a group of idols, R1SE opened the festival curtain with a song Dont stingy anybody and blossomed youthful vigor heartily. Li Jian, a music poet, has brought two masterpieces, Wind Blowing Mailang and yearning, with a melodious and melodious melody. Cai Xukun stepped on the stage of GQ performance for the second consecutive year, bringing the new song Blind Eyes to release the dynamic charm. All-around idol Li Yuchun brought a new song, Hello, Im very grateful to you, to show the magical reality scene, refreshing. At the end of the festival, Ava Max, an internationally renowned singer, brought songs such as Soam I, Salt, Notyourbarbiegirl and Sweet butpsycho to set off the scene. The charming sound line and the full melody complement each other.
At the same time, GQ announced that it would design 10 T-shirts in conjunction with 10 celebrities or star combinations such as Chen Weiting, Cai Xukun, Deng Lun, Jing Bairan, Li Yifeng, R1SE, Yang Yang Yang, Zhu Yilong, Zhao Youting and Zhang Yixing, and Design 10 T-shirts together with PRONOUNCE, a brand of designers, and a new social content widget GQHO. Exclusive sale on USE. The charity charity sale of GQ will cooperate with the One Earth Nature Foundation to support freshwater conservation, species diversity conservation and sustainable fashion projects. The above environmental protection projects will invite WWF (World Wide Fund for Nature) as a technical support provider to provide professional technical guidance.
In the past ten years, GQ has always played the role of witness of the times and value transmitter, setting those great and extraordinary standards. In the next ten years, GQ will continue to take high-quality content production as its leading role, promote innovative content change and write its own brilliant chapter. Source: Netease Fashion Responsible Editor: Pan Jingxian_NQ0184
In the past ten years, GQ has always played the role of witness of the times and value transmitter, setting those great and extraordinary standards. In the next ten years, GQ will continue to take high-quality content production as its leading role, promote innovative content change and write its own brilliant chapter.