The two higher-end models, the iPhone 11Pro and the iPhone 11ProMax, started at $1,000 and $1,100, respectively.
The price cut for the iPhone 11 was unexpected, as Apple has been raising prices in recent years to maintain high revenue in the face of declining sales of the iPhone. But this tactic has failed in the past year. Sales of two models selling for $1,000 or more fell short of expectations, prompting the company to cut revenue expectations and eventually implement price cuts in China to stimulate market demand.
Analysts say one problem with the price hike is that the new features of the iPhone are not matched. As a result, the cycle of upgrading and replacing mobile phones has become longer for many people. The price cuts suggest that Apple sees this trend and is trying to attract more people to upgrade.
Wired: Apples three new iPhone cameras
The camera of the iPhone has always been one of the most prominent features of the device, and this year is no exception. The three new iPhones havent changed much in appearance, but they all redesigned their cameras.
Apple is also feeling pressure from Asian mobile phone manufacturers, which have been eating into Apples mobile business. In the high-end market, Samsung and other competitors have been adding various functional features to their mobile phones, while in the low-end market, there are many products with high cost performance. It remains to be seen whether the green and purple versions of the iPhone and the new cameras will help Apple defeat its competitors in the coming year.
MarketWatch: Apples launch of the iPhone revealed tremendous strategic changes
After years of focusing on high margins, Apple is now competing on prices. One of the most surprising things about todays conference is the price. The pricing of Apples new devices and services can be said to be totally different from that of the past.
The new AppleTV + streaming video service is priced at $4.99 a month, and the new iPhone and the new generation of AppleWatch are also cheaper, surprising consumers and investors alike. Apple usually labels itself as the company that offers the highest-end and best-designed products, but its AppleTV + seems to be moving in a different direction, with buyers of new iPhones, iPads, Macs and AppleTV all going to be able to use it for free for a year.
The low pricing of the service suggests that Apple may feel unable to compete with content libraries built by Netflix and Disney, and also to accumulate more users during the expansion of the service.
Washington Post: Every new Apple product is like a bait.
If you can draw a conclusion from Apples launch of the iPhone on Tuesday, its that no matter how much money you have in your bank account, Apple really wants you to buy its products.
The biggest question for consumers is whether these new features or price points are worth upgrading again, or whether they want to continue using existing devices for a year or two - an increasingly common choice. Today, the average cycle of smartphone replacement has been extended to three years, and sales across the industry have suffered.
Apples pricing may be the most notable news today, because it clearly reminds people that the company is moving from a high-end hardware manufacturer to a digital service provider for the mass market. Apples subscription price for services is half that some competitors charge for entertainment and video games streaming media, and its goal is to attract a wider audience, not just those who can afford thousands of dollars in mobile phones.
Every new Apple product is like a bait to attract consumers to stay in Apples restricted ecosystem. Without the iPhone, Apple Watch is much less useful, and the popular IrPod wireless headset is nothing special on non-Apple devices. Apples own iMessage and Facetime apps are also discouraging consumers from using Android.
Reuters: Apple relies on its device business to fight Disney and Netflix
On Nov. 1, Apple will launch its AppleTV + streaming service, wrestling with competitors with richer content libraries and years of experience in producing popular programs.
The biggest question is whether these users will stay after the free trial.
Known as the most advanced and sophisticated iPhone so far, the iPhone 11Pro is equipped with a professional camera system consisting of three cameras.
Apple highlighted the ambition of a new professional camera system by showing photographs taken by professional photographers on its devices. At the launch, a short black-and-white film was shot by director Diego Contreras and photographer Guillermo Garza through the iPhone 11Pro and broadcast in front of the audience. This short film highlights the computational photography crazy science of a new three-lens system that supports four-fold optical zoom. Oscar-nominated film director Sean Baker was also invited to speak on stage. He directed Tangerine in 2015, which relied entirely on an old iPhone.
Whenever I see new developments in the camera technology of the iPhone, Im always very excited. The new tools will help reduce the number of shots and give me more options later on, Baker said.
Bloomberg: Apple is looking to the cameras and Pro models to drive sales of the new iPhone
Apple has released three new iPhones to enhance camera capabilities and battery life. Before the major upgrade of mobile phones in 2020, the company adopted gradual upgrades this year to attract consumers.
Many of the new features of the iPhone are expected, including an upgraded camera function, better waterproof performance and improved face recognition technology. Still, there are several surprises that Apple can bring, such as longer battery life for the iPhone Pro model and more radical product pricing.
Wall Street Journal: Without 5G, the iPhone will lose market share in China
Apple has released three new iPhones with extra cameras and battery life, hoping that these features and subscription services will boost the weak sales of the iPhone. The company did not come up with any surprising new equipment, but continued the gradual upgrade of toothpaste squeezing over the past few years.
Apple Watch and new subscription services were at the heart of Apples diversification efforts as sales of the iPhone declined. Apple users have a longer upgrade cycle, and they are dissatisfied with the new iPhone, which costs an average of nearly $1,000. These problems are particularly serious in China. In China, Apple is facing multiple challenges, including increased competition in the industry.
Apple has also lowered the price of the new Apple Watch, which means that Apple is willing to bear its own tariff costs rather than pass them on to consumers. Apple Watch was one of the first products to be tariffed by the Trump government on $111 billion worth of Chinese manufactured goods earlier this month.
In order to maintain growth, Apple must take advantage of past hardware successes to sell new products and services and make more money from existing users. Apple has more than 900 million iPhone users worldwide, but only a small percentage of them own Apple Watch or pay for the companys streaming music service.
Wall Street is already looking ahead to next years Apple models, which are expected to support 5G networks. The company has lagged behind rivals such as Huawei and Samsung Electronics Co. in introducing 5G features. Patrick Moorhead, chief analyst at MoorInsights & Strategy, said, Without 5G capabilities, Apple will lose its share of Chinas high-end mobile phone market because the country sees the 5G industry as its development focus. Five-gigabyte mobile phones from Huawei and Millet will be popular, so Apple will be hurt.
Financial Times: Apple is pinning its future growth hopes on subscription services
For years, Apple has not provided the iPhone with new features, but only fine-tuned existing ones. Todays new iPhone is no exception. The 5G function is not expected to be launched until 2020.
The battery life of the new iPhone will be longer, with the iPhone 11 equipped with two rear cameras and the other two higher-end models with three rear cameras. They also have a slow-motion self-timer video mode. But none of these can reverse the global slowdown in smartphone shipments. Nor are they guaranteed to help Apple increase revenue. The only good news is that after Samsungs highly publicized foldable phones were delayed due to problems, competitorsinnovations did not pose a major threat.
The iPhone 11 also offers green and purple versions. But in the final analysis, these colors only symbolize that Apples product line and service line are expanding. The $4.99 Apple TV + service was the only truly compelling moment at the launch. Apple doesnt really need to compete with Netflix at a low price. Users who can afford more than $1,000 will obviously not care about the price of the service.
Making the streaming service one of the cheapest services on the market -- and allowing buyers of multiple Apple devices to use it for free for a year -- means that Apple will also give up revenue growth. Instead, Apple seems to be trying to use its growing service business to persuade buyers to choose its hardware over competitorsproducts. Pricing may be low, but Apple is still pinning its future growth hopes on subscription services. (ROBOM)
Source: Liable Editor of Netease Science and Technology Report: Yao Liwei_NT6056