On September 10, local time, Apple released three smartphones. The new generation of the iPhone has reverted to the digital coding sequence, increased the number of cameras, equipped with stronger battery life, improved existing functions and launched a series of low-cost subscription services. These changes are all aimed at boosting Apples declining sales and making this falls new product launch the most cost-effective.
In the theatre named after founder Steve Jobs, Apple showed off the features of the iPhone 11 series. Previously controversial rumors about the appearance of camera arrays have appeared on the fuselage of flagship products, but Apple has offered more color options for these products, as the theme of its invitation to events shows. Screens, chips, batteries and other components have been upgraded accordingly, and new functions have been added to the shooting mode and filters.
Apple CEO Tim Cook has also announced a full upgrade of all sizes of the tablet iPad. Earlier this year, at the Apple Developers Conference, the company released its own operating system for the range of products. Apple disclosed that more than 60% of users started buying these products from 9.7 inch entry-level iPads, which this time increased to 10.2 inches, but the dollar price remained unchanged.
In addition, Apple has released the upgraded smart watch AppleWatch. For function improvement, Apple constantly emphasizes its essential function as a watch in the promotional film, a reminder of time. Apple also announced the price of its game subscription service Arcade and video subscription on demand network TV + at $4.99 a month, lower than its competitors. And users can get TV + for free for a year when they buy Apples new iPhone, iPad or Mac. Apple expects this discount price to drive users to buy.
Affected by the news, Apples share price rose, closing at $216.70, up 1.18%, with a total market value of $979.3 billion. After-hours trading, Apples share price is still climbing.
New equipment did not exceed expectations, no 5G new products
In the Cook era, gossip before Apples launch reduced expectations for new products. This time, Apple hasnt released any new devices that exceeded expectations, and it still chose the gradual hardware upgrade routine that has been going on in recent years. The question about Tim Cook is that although he led Apple to become one of the most profitable companies in the world, he did not replicate the amazing product that it was when the first iPhone and iPad appeared more than a decade ago.
In the design of the iPhone 11, Apple follows the design of the anodic alumina midframe of the iPhone XR, adding purple, green and yellow choices. The iPhone 11Pro uses a stainless steel fuselage design that also adds green and improved golden options. In terms of components, the screens, cameras and batteries of the two products at different prices have also been upgraded accordingly, and a certain degree of quantitative change has taken place. Users can get more functions and experience on the new products.
For the A13 chip, Apple focuses on its machine learning and low power characteristics. Because of the ability of machine learning, its computational power is six times that of the original, and it can perform 1 trillion calculations per second. In low power, it uses 7 nanometer support, integrates 8.5 billion transistors, and has a collaborative design to reduce power consumption. In terms of charging function, the government has launched a fast charging charger, but as analysts had previously predicted, Apple has not released any related two-way charging function.
In addition, Apples basic design is similar to that of three years ago. Over the past year, Huawei, Google and other manufacturers have achieved several highlights of Apples product release, such as adding cameras and night view mode. At the same time, Samsung and Huawei are pushing for the evolution of foldable smartphones, which is a truly exciting change for the industry at present, although the product is still a long way from being sold on a large scale. Apple has no sign of the product.
The same is true of smart watches and iPads that were released before the iPhone, and Apple is believed to be adopting a more conservative hardware update strategy for new products. But in the official discourse system, Apple disagrees. In introducing his new product, Tim Cook still insisted that this is the most powerful and amazing iPhone weve ever built, while the adjective for watches is incredible and the iPad is more than ever.
At low prices, or through services to generate revenue
This time, Apples pricing strategy is more people-friendly, and before that, it was the first smartphone maker to sell for more than $1,000.
Apple has announced a starting price of $699 for the iPhone 11 with a similar design to the XR, down from $50 for the XR released in 2018. The price of the 11Pro and Max version of the iPhone is the same as that of the XS and Max version of the iPhone, but if you include the discount of the complimentary service, the purchase cost may be lower. In order to boost purchases, Apple also disclosed the price of instalments under replacement.
Meanwhile, Apple retained sales of the iPhone 8 and the XR, but further lowered prices to $449 and $599, respectively. An analyst in the mobile phone industry told reporters that Apples current pricing breaks many of its past practices, either because its holiday season sales at the end of 2018 did not meet expectations for the first time in 20 years.
The sales slump also continued into the first half of 2019. According to Canalys, a third-party organization, Apple shipped 76.1 million worldwide in the first six months, accounting for 11.8%, compared with 93.5 million in the same period in 2018, accounting for 13.8%. Jia Mo, an analyst at the agency, also agreed that the price rebound was a result of market performance that was not as good as expected.
Contrary to smartphones, shipments of Apple smart watches are growing, with global shipments rising from 7.3 million in the same period in 2018 to 10.7 million in the first half, and market share rising from 38.9% to 41.6%. However, smart watches and new AirPods in recent years have not made up for the decline in sales of the iPhone. This time, Apple cut the price of its previous smart watch by 33%, while the new Series 5 started at $399.
Since then, however, Tim Cook has put more emphasis on the combination of hardware, software and services, expecting to increase Apples profitability with sales of software and services. At the opening of the conference, he said that the combination of hardware, software and services would enable people to accomplish unexpected things.
Apple did not disclose more sales data as before, but started with Arcade, a game subscription service. Apple invited Japanese game makers KONAMI, Capcom, American game company Annapurna, and Giant Network to show games that exploit Apples new features in graphics and sound effects, respectively. Apple claims that these games will be exclusively launched on the Arcade platform, which will be launched on the 19th and will offer a $4.99 monthly package.
Entering the Film Industry? Has Impacted Streaming Media Companys Stock Price
The most surprising thing about the launch was Apples announcement of progress in the content of its own dramas. Apple not only showed the trailer for SEE, but also predicted that users would watch more of its exclusive episode resources on TV +. TV + will be launched in early November, and the package price is set at $4.99. Such low prices are hitting streaming video service providers.
Just after Apple released this strategy, shares of Neifei, Disney and other companies fell sharply, falling by more than 2%, while Roku plunged by more than 10%. Neifei disclosed an entry-level package of $8.99 per month and Disney planned to launch a related package later at $6.99 per month. Although Roku has free channels and content, paid channel subscriptions have a separate charging system. In contrast, Wall Street had expected Apples monthly package fee to range from $7.99 to $9.99. However, Apples impact goes far beyond price. TV + services will be available on all devices, even on the platforms of rivals Samsung and Amazon. Apple also discloses that these services will cover more platforms. Some analysts argue that Apples lack of hardware growth is a hindrance to its success ahead. However, the above mobile phone industry analysts told reporters that the game and video business to seize the market, or to add more user stickiness for Apple, after all, people still have to use mobile phones through content. Source: Author of New Beijing News: Liang Chen, responsible editor: Wang Ning_NB12468
Just after Apple released this strategy, shares of Neifei, Disney and other companies fell sharply, falling by more than 2%, while Roku plunged by more than 10%. Neifei disclosed an entry-level package of $8.99 per month and Disney planned to launch a related package later at $6.99 per month. Although Roku has free channels and content, paid channel subscriptions have a separate charging system.
In contrast, Wall Street had expected Apples monthly package fee to range from $7.99 to $9.99. However, Apples impact goes far beyond price. TV + services will be available on all devices, even on the platforms of rivals Samsung and Amazon. Apple also discloses that these services will cover more platforms.
Some analysts argue that Apples lack of hardware growth is a hindrance to its success ahead. However, the above mobile phone industry analysts told reporters that the game and video business to seize the market, or to add more user stickiness for Apple, after all, people still have to use mobile phones through content.