Businessmen make good use of Ge You Lian to publicize the defendants infringement and Ge You is compensated 8000

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 Businessmen make good use of Ge You Lian to publicize the defendants infringement and Ge You is compensated 8000


In his lawsuit, Ge You said that on July 18, 2016, Corus launched the title You want Ge You to lie down as soon as you go to work in its official Wechat Public Number. Theres a magic trick to get rid of fatigue! Picture article. Without authorization, Corus has used several portrait pictures of Geyou in this article without authorization, and implanted advertisements such as Corus, Hengli Film, Against Fatigue, Hengli Being a Man and commercial promotional information such as product promotional pictures. According to Ge You, the company uses the Internet hotspot Ge You Lian and its popularity to promote its brand and products, which easily leads many viewers and consumers to mistake Ge You and Corus for having some kind of cooperative relationship.

In response, Corus argued that most of the articles involved used the images downloaded from the Internet. Ge Youlien was a hot word on the Internet in 2016. When the public saw this image, they would associate it with I Love My Home rather than consider Ge Youlien as the spokesman of Corus. At the same time, Ge Youlien originated from Ji Chunshengs role in I Love My Family. It became a cultural phenomenon after a large number of online users forwarded it. The intention of using the pictures involved in the case by Corus Company was more to touch the hot topics, and it did not maliciously use Ge Youliens portrait as a commercial endorsement.

In the past two years, after Ge Youlie became popular, Ge Youlie initiated many lawsuits for the protection of portrait rights, among which the case of Ge Youlie v. Yilong Net attracted wide attention.

In July 2016, Yilong. com used seven Geyou pictures including I Love My Family on its official microblog 18 times, and the text content was directly Ge You Lie. Ge You filed a lawsuit against Yilong on the grounds that his right to portrait was infringed. He won the lawsuit and was compensated for 75,000 yuan.

Source: Editor-in-Charge of Southern Metropolitan Daily: Ma Wenjing_NBJS9027