Too optimistic? Analyst: New iPhones can sell 200 million units in China, accounting for 1/3

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 Too optimistic? Analyst: New iPhones can sell 200 million units in China, accounting for 1/3


Netease Technologies News, Sept. 10, according to foreign media reports, a number of Wall Street analysts said on Monday that Apples latest iPhone could sell 200 million units, most of which will come from the Chinese market, given the need for existing users to upgrade their old devices.

Apple is widely expected to launch three new iPhones on Tuesday to upgrade processors and cameras, as well as a video streaming service that will compete with Netflix and Disney.

Analysts at Wade Bush Securities said the upgrade cycle could mean sales of about 180 million iPhones over the next 12 months, with an estimated 60 to 70 million consumers in China upgrading their phones.

Several analysts say there are about 900 million active iPhones worldwide. Apples weak sales since the launch of the iPhone X in 2017, coupled with the companys relatively tight price controls, may stimulate the demand of previously wait-and-see users.

Bank of America analysts said: These old phones will generally face upgrades. We continue to view FY 2020 as anold for newiPhone cycle, while FY 2021 is a 5G-driven iPhone cycle.

They estimate that 200 million iPhone 6 and earlier models of Apple are facing upgrades.

No brokerage firm expects Apple to launch a 5G-enabled iPhone this time, in sharp contrast to Samsung Electronics and Chinese companiesrecent 5G phones.

Analysts and other industry observers expect Apple to launch three smartphones, the 5.8-inch iPhone 11Pro, the 6.5-inch iPhone 11ProMax and the 6.1-inch iPhone 11R, among which the latter is relatively cheap.

The estimated starting price of the iPhone 11R is $749, the iPhone 11Pro is $999, and the iPhone ProMax is $1099, basically the same as last year.

Apples demand in the Chinese market has grown dramatically this year, driven by the discount offered by Chinese online retailers for the iPhone.

Bank of America analysts said: When Apple lowered the price of the iPhone XR, we saw a significant rebound in Chinese market demand, and we expect Apple to lower the price of some models. (Chen Chen)

Source: Responsible Editor of Netease Science and Technology Report: Wang Fengzhi_NT2541