Qiu Guanghe said that he has been devoting himself to the development of clothing industry for many years to meet peoples demand for quality and fashionable life. He also hoped to promote the further improvement of Chinas medical and health facilities by investing in health industry to meet peoples demand for medical and health care.
Business Scale Expansion
Improvement of inventory health
Sunma Garments is an enterprise group featuring virtual operation, with leisure clothing and childrens clothing as its leading products. Its main brands are Sunma and Barabara. In recent years, under the leadership of Qiu Guanghe, on the basis of the original, Senma apparel began to move towards the direction of multi-series, multi-brand, internationalization, platforms, and the scale continued to expand. In the first half of 2019, Sunma clothing realized 8.219 billion yuan in revenue, an increase of 48.57% over the previous year, and net profit of 722 million yuan, an increase of 8.20% over the previous year.
According to the disclosure, the competitiveness of the childrens wear business of Senma apparel highlights, its childrens wear brand Barabara still maintains the first share of the market, in addition to the companys self-cultivation of new brands such as Makale, Mini-Bara and other rapid development, including the first half of Mini-Baras revenue growth rate of 102.88% year-on-year. Childrens wear industry commented that Senmas development strategy has achieved positive results, the two brands are currently in the income level of 100 million yuan, the proportion is relatively small, the future is likely to gradually expand, is expected to contribute to new growth points for enterprises.
By the end of June, the book balance of Senma apparel inventory was about 4.2 billion yuan, up from a year ago and down from a year earlier. Qiu Guanghe said that with the continuous expansion of business, inventory has increased, but this is a phased response in the development process, mainly because of the acquisition of brand mergers, the early stage of new brand stores to self-operated and rapid development of business.
At present, the companys inventory of new products, old products basically account for half, of which the old products are mainly 2018 goods, new products are mainly 2019 goods, including sales of goods in the current season and new goods to be shipped in warehouse. In the first half of the year, inventory management has achieved some results. The book balance of inventory has decreased compared with the end of 2018, and the inventory health has improved. Qiu Guanghe expressed.
Pursuing win-win cooperation
In the interview, Securities Daily reporter learned that Qiu Guanghe, the founder of the company, put forward the concept of small rivers have water and big rivers are full at the beginning of its establishment. The so-called river is the staff, consumers, suppliers, franchisees and other partners, as well as shareholders and other stakeholders, while the river represents the business platform of Senma. This seemingly simple idea actually implies the ecological view of the river is indispensable, the market view of the river is the first and the order view of the river is the first and the river is the second. In Qiu Guanghes opinion, only by allowing the river to develop first, can the river of Senma be surging and flowing endlessly.
In fact, in the early stage of its start-up, Senma built a two-out light asset development model. Qiu Guanghe said that the enterprise produces and sells outside, while focusing on product design, brand promotion, supply chain management and retail management. Such a model not only maximizes the integration of social advantage resources, but also ensures the companys voice in the core sector and core competencies. As the core of the whole supply chain, Senma must form interest community, career community and destiny community with all partners.
Qiu Guanghe told Securities Daily that in the future, listed companies will focus on the following three points: first, to do the cornerstone business of intensive adult leisure wear; second, to strengthen and expand the childrens clothing engine business; third, to do the seed business of e-commerce.
Source: Liable Editor of Securities Daily: Yang Qian_NF4425