Market: Potential Shows Beisheng Guangyuezi Center 50,000 Start
In the first-tier cities such as BeiShangGuang, going to Yuezi Center to sit in Yuezi has become one of the options for many mothers-to-be.
Ms. Li, who lives in Guangzhou, gave birth to a baby pig in August. After third days of birth, she ordered her car to be sent to the center directly from the hospital.
Ms. Lis monthly center charges $50,000 for 28 days and about $80,000 for 42 days. This price is still a little sore for Ms. Lis small family with an annual income of 200,000, but the idea of giving more thoughtful care to the newborn baby, allowing the maternal to recover faster and avoiding the mother-in-law that may occur during the month sitting period can also be avoided. Mrs. Lis husband did not hesitate to sign up for this months Center three months ago because of her daughter-in-laws contradiction.
The sales staff of a Yuezi Center in Beijing told Zhongxin Jingwei clients that the price of the Yuezi Center in Beijing ranged from 50,000 yuan to hundreds of thousands of yuan. Because this year is the Year of the Pig, many people want to have golden pig babies. Choosing the Moon Center also requires early planning. At least when youre three or four months pregnant, you have to start early if you want to book a room with a good orientation and a good floor.
According to the above sales staff, there are three types of monthly meals in the hospital. The 28-day monthly meals are 122,888 yuan for standard rooms, 20,8800 yuan for VIP rooms and 22,8800 yuan for VIP suites. The cheapest standard room is 122,888 yuan, and the price for a day is about 4388 yuan. According to the Talent Attraction Report for the Second Quarter of 2019 released by BOSS, the average monthly salary in Beijing in the second quarter of 2019 was 1216 yuan, which means that it takes nearly a year to live in a standard room without food or drink.
Does it cost so much to live at the center of the moon? The client visits of China-Singapore longitude and latitude show that the services of the Moon Center are mainly divided into two categories: one-to-one infant care, maternal care, and meals for mothers. The main characteristics of each Yuezi center are different, some of which are mainly engaged in physical therapy of traditional Chinese medicine, some of which are rich in resources, and some claim to be good at beauty and health care.
Sino-Singapore Jingwei clients visited several Yuezi centers in Tianjin, which can be roughly divided into three types. The first is Yuezi centers, which are represented by private hospitals such as Harmony Family, Mexico-China Yihe and so on. These centers are mainly used for medical resources at relatively higher prices. The second kind is to rent or purchase hotels and refit them. For the Yuezi Center, it is the most popular form in the market; the third is the residential type, renting villas or office buildings and other rooms, converted into Yuezi Center.
Capital: The three-year survival rate of Yuezi Center is as low as 20%.
With the liberalization of the second child policy, more and more entrepreneurs are turning their eyes to the Moon Center. According to the data of Tian Eye Survey, about 2246 companies are searching for Yuezi Center, which includes Maternal and Child Life Consulting Services.
In the view of entrepreneurs, Yuezi Center has low threshold and high profit, which belongs to rigid demand. It is still in its infancy in China, and its market space is still unsaturated. There is still a lot of room for future development.
Song Qinghui, a well-known economist, introduced to Sino-Singapore Jingwei Client. According to the statistics of Qinghui think tank, the market size of Yuezi Club will reach 20 billion yuan in 2019, and the market prospects are broad. In addition, the low entry threshold and market concentration, the rapid growth momentum of the industry, triggering a flood of market capital.
According to the 2018 annual report of Damei Co., Ltd., the new third board listed company, according to incomplete statistics, the total number of domestic maternal and child health care institutions of various scales is over 4000, including about 80 in Beijing, 120 in Shanghai, about 100 in Xian, 50-60 in Nanjing, Wuhan and Chengdu, 20-30 in other provincial capitals and economically developed prefecture-level cities. They have opened one after another, and the number of maternity services is close to 2% of the total, mainly in the middle and high-end groups of economic conditions. In Shanghai, a city with a high service penetration rate, more than 10% of mothers enter the Yuezi Center to receive services every year. In developing cities such as Nanjing, about 7% of mothers enter the Yuezi Center. This service is chosen by more and more mothers and families because of the upgrading of social consumption services.
However, the seemingly profitable Moon Center is not easy to make money. After the influx of capital, many operators found that the market of Yuezi Center was not as good as they had imagined, and many Yuezi Center closed down and withdrew because of poor management.
Wenwen lived in Jiabaier International Health Yuezi Club in Tianjin after giving birth to his son in October 2018. The Yuezi Center is located in an office building in Nankai District. Public comments show that the average consumption of the Yuezi Center is about 30,000 yuan per capita, which is the median price in Yuezi Center of Tianjin. Wenwen thinks that the Yuezi Center has a large room, one-to-one service and delicious menu. However, Wenwen heard that the Yuezi Center closed in April 2019.
China-Singapore Jingwei Client dialed the telephone left by the Yuezi Center for public comment. A woman answered the phone and said that she was a former employee of the Yuezi Center. She had left her job and only knew that the Yuezi Center was really going to close.
Screenshot Source: Tian Eye Check APP
Search in Tianye found that the operation of the Yuezi Center has been registered for only one year, involving nine lawsuits, including disputes over labor contracts and Housing leasing contracts. Judicial documents network showed that the center of the month was six months in arrears with the landlords rent, so the defendant went to court.
Another woman, Feifei, suffered a more embarrassing situation. Last March, she booked a high-end Yuezi Center, but the Yuezi Center announced in May that it would withdraw from Tianjin. Although the Yuezi Center would return the full amount to her, she had to find another Yuezi Center temporarily when she was about to give birth.
According to Sino-Singapore Jingwei Client Card, there were four companies whose main business was mother and child care listed on the new third board. They were Xixi Mother and Child, Xizhijia, Fuzuo Mother and Child and Damei Stock, but now there are only two: Damei Stock and Xixi Mother and Child.
According to the financial data from 2014 to 2018, these four Yuezi Center concept stocks are struggling on the margin of profit. From 2014 to 2018, the net profit of Damei Stock and Happy Home was all negative. The net profit of Fukushima Mother and Infant was only 2.2 million yuan in 2015, while the net profit of Happy Mother and Infant was less than 700,000 yuan in 2018 after three consecutive years of losses of tens of millions yuan.
Hi Mother and Infant explained in the annual report that the maternal and infant care industry is still an emerging industry and is in the stage of overall loss and exploration. At present, the company is in the rapid development stage. The cost of advertising promotion, rent and human resources is relatively large, which leads to the income can not cover all kinds of cost.
Industry: The industry with low entry threshold is not yet strictly regulated
According to the China Yuezi Center Industry Market Deep Analysis and Development Trend Consultation and Forecast Report 2018-2023 issued by China Research Institute of Industry, the explosive growth of Yuezi Club can be expected with the opening of the second child policy, but Yuezi Club has a large investment in the early stage, and the whole industry lacks supervision, which is the existence of the industry. Risk.
However, in the view of the industry, in addition to the large investment in various types of advance costs, the reason for the loss of some monthly centers is that many practitioners lack the preparation of professional knowledge and skills and blindly invest in this field.
Recently, media reports said that a woman who spent 160,000 yuan in Yuezi Center of Mingyuan Yuefu found that the right femoral shaft fracture of her child was suspected to be improper nursing in Yuezi Center, but the person in charge of Yuezi Center said it was unclear.
Xiaodi, a puerpera from Tianjin, visited the Yuezi Center before giving birth, and finally gave up. In addition to her familys disapproval, she also expressed doubts about the service quality of Yuezi Center. A month later, the club asked me if I would consider making a reservation. If it was confirmed, I would go to find my sister-in-law. Its too irregular to find her temporarily.
Yuezi Center was originally initiated not by health professionals, but by social capital in the form of enterprises. Most entrepreneurs manage and operate from the perspective of enterprises, inevitably leading to unprofessional and non-standard problems. Xu Congjian, chairman of the Management Committee of the Postpartum Maternal and Child Rehabilitation Institution of the China Maternal and Child Health Association and President of the Affiliated Obstetrics and Gynecology Hospital of Fudan University, said in an interview with the media.
Qiu Hongyi, a researcher at Xinsanbang think tank, pointed out that due to the lax supervision of the industry and the low entry threshold, the domestic Yuezi Center has mixed fish and dragons and uneven service quality. At present, the qualification confirmation institution for the practitioners of maternal and infant health care has not yet been established. Most of the practitioners of domestic maternal and infant nursing institutions are non-professional, and most of the professional training for practitioners is in the form of internal training. The course content, training duration and assessment items are decided by the Yuezi Center on their own, and there is no unified practitioner. Membership standards, basic quality, professional skills and service awareness of practitioners are different, resulting in the uneven quality of service in maternal and child care institutions, thus restricting the development of the industry.
In China, because of the low entry threshold and lax supervision of Yuezi Center industry, there are many enterprises in the industry, and the market concentration is very low. Unlike other industries, an important feature of maternal and infant care service market is regional competition, with obvious characteristics of regional sales, which belongs to the typical fragmented competition. Qiu Hongyi said.
Damei shares also wrote in the risk reminder that at present, Chinas maternal and child care industry is in the growth stage, due to the existence of certain regional characteristics, there are opportunities for superior enterprises to further expand and strengthen. If we cant keep up with the direction of industry development, improve service quality and brand promotion in time according to market demand, increase the construction of industry chain and increase the diversified operation ability of the company, the company will face the risk of continuing operation caused by the squeezing of market share and the gradual decline of gross profit rate.
In Qiu Hongyis opinion, because the service object of Yuezi Center is only for postpartum women, and most of the pregnant women only consume 1-2 times in their lifetime. Therefore, when replicating and expanding, Yuezi Center should provide standardized services at controllable cost to provide better health options for more postpartum mothers and infants, rather than high-end or luxury institutions, which only serve small groups of people. Song Qinghui believes that in the future, Yuezi Central Industry can use online and offline linkages to gradually carry its systematic platform and product load-bearing, in order to increase market competitiveness, enhance Yuezi Club performance, and achieve value-added income generation. (China-Singapore longitude and latitude APP) (should meet the requirements of the interviewees, the interviewees in this article are aliased names. Originally titled Two-sided Yuezi Center: Fees are often more than 100,000 accused of windfall profits, most of which are still losing money.) Source of this article: Pengyang News Responsible Editor: Liu Song_NBJ9949
In Qiu Hongyis opinion, because the service object of Yuezi Center is only for postpartum women, and most of the pregnant women only consume 1-2 times in their lifetime. Therefore, when replicating and expanding, Yuezi Center should provide standardized services at controllable cost to provide better health options for more postpartum mothers and infants, rather than high-end or luxury institutions, which only serve small groups of people.
Song Qinghui believes that in the future, Yuezi Central Industry can use online and offline linkages to gradually carry its systematic platform and product load-bearing, in order to increase market competitiveness, enhance Yuezi Club performance, and achieve value-added income generation. (Sino-Singapore longitude and latitude APP)