Yesterday, at the International Trade Station of Metro Line 10, a citizen bought goods in front of the vending machine. Wu Ningzhao, journalist of the New Beijing News
Beijing News recently visited some of Beijings subway lines and found that most of the commercial facilities in subway stations are limited to vending machines, and the prices are generally high. In fact, in the 1990s, hamburgers, milk, bread and audio-visual tapes were available on the Beijing metro. At that time, most cities in China had no metro. Laiyang, vice president of the Beijing Business Economics Association, said that the construction of new metro stations and other transport hubs, such as commercial facilities, could refer to foreign experience and set up breakfast snacks, convenience stores, cosmetics stores, bookstores and so on.
The increasing passenger flow and consumption demand of Beijing Metro has become a pair of outstanding contradictions with the lack of commercial facilities in the station. On August 15, Beijing announced a three-year plan of action for opening up and Reform in key areas of comprehensive pilot projects for expanding the opening of services. It mentioned that when new transport hubs were built, commercial network planning and layout should be synchronized, and commercial facilities should be allowed to be opened in new transport hubs such as subway stations. The time limit for completion of this measure is by the end of next year.
Beijing News recently visited some of Beijings subway lines and found that most of the commercial facilities in subway stations are limited to vending machines, and the prices are generally high. Experts said that unmanned vending aircraft has limited functions. In the future, new metro stations and other transportation hubs, such as commercial facilities, can refer to foreign experience to set up breakfast snacks, convenience stores, cosmetics shops, bookstores, etc. In addition, planning needs to be ahead of schedule. Metro transport facilities should be more equipped with public service facilities and pension facilities.
Subway commercial facilities are mostly vending machines.
When the subway goes off, its golden. But in Beijing, its not easy for commuters to buy a bottle of drinks at the subway station in the morning and evening.
Reporters visited some subway stations to see that vending machines became mainstream commercial facilities, mainly for the sale of beverages. There were also half sale vending machines, mask vending machines and large headed automatic photographers. Although convenient, but some passengers said that the vending machine price is more expensive than the convenience store outside, I bought a bottle of Yibao pure water in the convenience store for only two yuan, but in the vending machine, the price is 4 yuan. In addition, many vending machines are set outside the gates, said Ms. Wang, a passenger. I can only buy drinks in or out of the station. If I want to buy water in the middle of my thirst, I can only swipe my card out of the station and then swipe my card into the station. Ms. Wang said that vending machines have limited commodities and diversified commercial facilities are more in line with consumer demand.
For the vending machine price is too expensive, a franchisee told reporters that if you want to enter the subway, the bidding fee is not expensive, and the commodity price increase is normal. He said that although Beijing Metro has a large passenger flow, the machines at the Metro Transit Station will sell better than those at ordinary stations, because the passengers will stay longer at the Transit Station. In addition, vending machines sell well only in summer, passengers have a demand for drinking water, and few people buy drinks in winter.
There are more commercial facilities in the inland railway stations of the business circle.
In some Metro stations located in business circles, the surrounding commercial facilities are relatively developed. After passengers leave the station, they can reach the shopping mall directly from the corridor.
On August 20, the reporter left the station at Exit C of the International Trade Metro Station. In the underground passage leading to Yintai Center in Beijing, he saw more than ten businesses, including supermarkets, cosmetics chains, snack shops, mobile phone recycling shops, restaurants and educational institutions. It was noon, and a woman was buying hand-held cakes. Just got out of the subway a little hungry, there are many shops really convenient. The other two stores also show that they are about to open. According to the advertisements outside the stores, one is a manicure shop and the other is a gym.
However, there is still room for improvement in the commercial environment of Metro corridors. Reporters have noticed that there are stalls on both sides of the entrance. One stall operates film sticking and mobile phone accessories while selling stockings. The other stall sells mineral water and bottled drinks.
Passenger Mr. Zhang believes that the stalls in the subway corridor not only affect passenger traffic, but also the quality of goods can not be guaranteed. Mr. Zhang was particularly disgusted with the foreign language education booth in the corridor. Now many staff members directly stop passengers to promote, feeling a little annoyed. Metro businessmen provide convenience, but hope the overall environment is better.
Sihui Transportation Hub is a newly built large-scale transportation hub, but there are not many commercial facilities. There are only three restaurants on the second floor of the hall. At 12 noon, McDonalds and Yongda Kings are full of guests, and even need to wait for lunch during the peak period. A customer had to sit in a seat adjacent to the bathroom, and the customer said there were really fewer places to eat.
Manor Hamburg used to be the commercial pronoun of Metro
In fact, in the 1990s, hamburgers, milk, bread and audio-visual tapes were available on the Beijing metro. At that time, most cities in China had no metro.
A staff member of Beijing Metro Company introduced to the Beijing News that from 1994 to 2003, it should be the period when Chain Commerce was in full bloom in Beijing Metro Station. At that time, Manor Hamburg could be seen everywhere in Beijing, especially in the ring line subway station. Passengers can buy hamburgers of different flavors from 23 platforms.
In 1992, Xidan Metro Station also opened a clothing store on the ticket office floor, which mainly deals in mens and womens clothing, shoes and hats, leather bags and small accessories, cosmetics, etc. This is also the first Metro mall in Beijing. Xidan Railway Station has a large passenger flow, and the clothing market is also very busy. It is said that the highest rent is fired to every stall for 10,000 yuan per month.
In 1997, Beijing Mudan Four Stars Audio and Video Company, which operates audio tapes, video tapes and CDs, introduced Four Stars Audio and Video into the subway. Then, Kathleen Bessie Point Store, Yingcai Printing, etc. also entered the subway one after another. In 2002, Wumei convenience stores appeared in the subway station. Most of these stores only have more than ten square meters. They mainly deal in puffed food, beverages, steamed bags and so on.
On February 18, 2003, a fire broke out at Daegu Metro Central Road Station in South Korea, causing many deaths and injuries.
Reporters learned that Beijing Metro business has also appeared in front of the station square convenience catering projects, brilliant outside the station square Lega Metro convenience stores have more than 100. After 2013, the business outside the subway station gradually declined and the vending machines inside the station became the main force.
Construction of Public Facilities at New Metro Stations
Nowadays, many modern metropolises will incorporate in-station commercial services into their construction plans when they open new metro lines. For example, in Shanghai in 2013, there were many convenience store brands such as the whole family, 7-11, Rosen and so on, as well as Christine, Xinyu bread, Yizhito baking, snacks, milk tea and other brands in the subway. There were more than 100 commercial stores. Family convenience stores in Guangzhou, Suzhou, Shenzhen, Chengdu and other cities in the subway also have stores.
In addition to newspapers and magazines, there are also beverages, chewing gum, cakes, cigarettes, handkerchiefs, ties, mobile phone chargers and so on.
Lai Yang, vice president of the Beijing Business Economics Association, said that Metro commerce is a very important part of the world. On the one hand, a large number of commuters do not have time to shop. Buying food, books and newspapers in the Metro can meet their needs. At night, there are fewer pedestrians in the Metro corridor, and setting up commerce along the corridor also increases the safety of the environment. Completeness. For example, a station at Shinjuku Metro Station in Japan has more than 20 corridors connected to surrounding commercial facilities.
Laiyang said that many foreign metros use private investment and government-provided resources to develop and save a lot of financial funds, which requires returns to investors, part of which is the commercial development around the Metro line, otherwise it is difficult for investors to make profits by subway tickets. He believes that the functions of unmanned vending aircraft in Beijing metro are limited. For example, building new metro stations and other transportation hubs, such as commercial facilities, we can refer to foreign experience and set up breakfast snacks, convenience stores, cosmetics stores, bookstores and so on.
Source: Liu Song_NBJ9949, Responsible Editor of Beijing Newspaper