How did Sony Walkman affect the whole world on its 40th anniversary

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 How did Sony Walkman affect the whole world on its 40th anniversary


Netease Technologies News, August 25, according to foreign media reports, since the first Sony Walkman came out, this compact audio player brand has so far launched more than 300 types of equipment, which fundamentally changed peoples way of listening to music habits, but also produced in the field of consumer electronic equipment. It has a far-reaching impact.

The following are the translations:

The first Sony Walkman came out in 1979. Soon the compact cassette device was no longer just a popular audio player. Most importantly, it opens the door to the new world for every consumer.

The Sony Walkman made the five-hour long flight less unbearable and eliminated the loneliness of walking somewhere. Since then, it has been easy to take this simple and intense joy of music for granted. All of us, or most of us, are trapped in headphones, listening to music or podcasts played in them, distracting us from the morning and evening commute, and distracting us from the gym treadmill.

With the advent of Sony Walkman for 40 years, its impact on the world is obvious. Walkman not only stimulated the advent of Apples iPhone, but also stimulated innovative audio technologies such as mini CD and MP3 player. It also popularized various alternative pop music styles.

Why is Walkman important? Content control. Its a personalized way of entertainment. David Hajdu, a music critic at The Nation and professor at Columbia University, said. It was extraordinary for people at that time.

When Hajidu attended the Sony Walkmans conference in 1979, he wasnt so enthusiastic. At that time, he was still carefully promoting the sound quality of his Walkman. I just saw the dumbest product ever, he remembers telling his girlfriend. Should you wear headphones and listen to music everywhere?

But when he was walking around with the new device, he changed his attitude. Soon the public was attracted by the tape device and immersed in the ocean of all kinds of music.

Of course, this habit also creates interpersonal barriers. Its easier and more convenient than ever to keep people thousands of miles away. When accepting personalized experience, we will inevitably reduce the possibility of interaction between people.

Weve never been back, Haydou said. You can thank (or blame) the Walkman for that.

Why is it called Walkman?

Walkman was included in the Oxford English Dictionary. Its name sounds like... A Walker whose name has nothing to do with music.

Douglass McGowan, the translator, explained that the combination was actually an invention of Sonys Japanese team, combining the words Walky and man. The name is necessary, not based on any market research.

Sony executives worried that Walkman could not be translated outside Japan, so they labeled it Soundabout in the U.S., Stowaway in the U.K., and Freestyle in Australia. Sonys U.S. division even came up with another name: DiscoJogger. But Akio Morita, chairman, rejected the proposal, fearing it might alienate old customers who disliked Donna Summer, the famous disco queen.

But when travelers to Japan began to buy Walkman and take it home, the name passed down and sales rose sharply. Of course, Walkman will always be remembered.

Facts and data

How does Sonys ubiquitous Walkman leave its mark on the world?

2.5 hours: battery life estimated by the original Walkman. A No. 5 battery can play a full album twice.

199 dollars: The first-generation Walkman sells for $1,347 in the U.S. market.

$3,198: The most expensive walkman, the signature 256GBNW-WM1ZMP3 player, weighs more than a pound (0.45kg).

300+: Sonys Walkman brand releases various models of equipment.

400 million: Sony sells Walkman devices worldwide, including tape players and MP3 players.

From the first Sony Walkman Smartphone

1963

Philips, an electronics brand, has launched magnetic tapes, with reporters and secretaries recording interviews. In 1977, Sony entered the market with its bulky recording device, Pressman. Pressman is also the foundation of the Walkman prototype.

1979

Before Sonys first Walkman came out, Masaru Ibuka, the companys co-founder, suggested designing a small personal audio player to enhance the user experience of playing tapes. Obviously, he was tired of carrying a large tape recorder with him.

1984

Soon after the advent of CD-ROM, Sony launched Discman portable CD player, which occupied the central stage in the 1990s. Despite the improvement in sound quality, this fragile device simply does not allow users to listen to music while jogging.

1992

Sony has introduced its unique MD format, with recording, data compression and customization functions beyond CD. Sony sold only about 50,000 Walkmans in its first year.

2001

Apples iPod ensures its leading position in the MP3 market. The success of this device laid the foundation for the launch of the iPhone in 2007. Sony is busy catching up with Walkman based on MP3 audio format after incorrectly sticking to its proprietary ATRAC audio format.

2019

Almost everyone listens to music on their smartphones. Fewer and fewer music fans are still looking for products like the iPod Touch, Mighty Vibe and Walkman. (Chen Chen)

Source: Responsible Editor of Netease Science and Technology Report: Wang Fengzhi_NT2541