Here comes the Chinese version of artificial meat: it will be used to make moon cakes, claiming no difference in taste.

 Here comes the Chinese version of artificial meat: it will be used to make moon cakes, claiming no difference in taste.

Lu Zhongming, the founder of Zhenmei

Netease Technologies News, August 25, according to the South China Morning Post, moon cakes this year will usher in a transformation in China: a start-up company replaces pork fillings with plant-based artificial meat. Lu Zhongming, a post-90s entrepreneur, founded a man-made meat company called Precious Meat, which works with a research team at Beijing Industrial and Commercial University to launch a Soviet-style moon cake with vegetable meat as its main ingredient before the Mid-Autumn Festival next month.

The most common moon cake fillings are sweet lotus seed paste and salted egg yolk, while the moon cake fillings in Suzhou are minced pork.

According to the Changjiang Daily, Lu Zhongming said that vegetable mooncakes with rare meat tasted close enough to real meat for consumers, especially those from Shanghai and surrounding areas. We recently invited a lot of old Shanghai residents to take a taste test and found that many people cant distinguish (traditional pie moon cakes and vegetable meat moon cakes), he said.

Lu Zhongmings rare meat company plans to launch moon cakes with vegetable meat fillings from next month to catch up with the Mid-Autumn Festival.

Precious meat has joined more and more companies at home and abroad to enter the potential vegetable meat market in China.

Two of the worlds most famous meat producers, Beyond Meat and Impossible Foods, are already competing for market share outside the United States. Beyond Meat has invested in Tyson Foods, the worlds largest meat processing company, which plans to start selling in China in the second half of this year.

Chicago-based Susainable Bioproducts also plans to introduce its artificial protein products into China, hoping to replace the pork packaged in Chinese pastry restaurants.

According to a study by United Market Research Inc., the global meat substitute market is expected to reach $7.5 billion by 2025, up sharply from $4.2 billion in 2017. There are many kinds of meat substitutes, which use different raw materials, such as tofu, Indian Douchi, histochemical vegetable protein, vegetable meat, Quahn vegetable meat and other plant-based raw materials.

According to the Securities Daily, Lv Zhongming said, Vegetable protein meat is healthier, more nutritious and more environmentally friendly, and is becoming a new trend among many young consumers. China needs more innovative enterprises in this field.

Another advantage of China is that meat substitutes are not a new concept. Vegetarian cooking in China has a centuries-old history in which tofu is used in some dishes to replace pork and other poultry.

The challenges faced by Chinese companies in providing plant-based meat substitutes are related to the taste and taste of the products.

According to Li Jian, head of the research team on rare meat from Beijing Business University, Chinas vegetable meat lags behind the large meat producers in the United States in terms of taste, color, aroma and taste, the Yangtze Daily reported. He says existing Chinese products need chefs to season and process them extra before they are served.

He says ground meat is easier to reproduce than regular cut meat. He added that the next major obstacle would be the creation of alternatives to ribs and pork.

Jean Meat was founded in 2017, focusing on the research and development of artificial pea protein meat, so it is different from the producer of soybean products to replace meat.

This startup, headquartered in Hangzhou, Zhejiang Province, is the latest company founded by Lu Zhongming. He jumped to fame in 2016 when he joined the reality show Partnership Chinese. The appearance helped Lv Zhongming and two classmates to invest in their startup worriers. Abdominal worriers are the earliest brands to make protein bars in China.

Lv Zhongming, born in 1991, talked about his experience of being a freshman 15 pounds. Freshman 15 pounds means that freshmen may gain 15 pounds (6.8 kilograms) due to overeating and lack of exercise.

I weighed 20 kilograms in a semester and felt inferior, Lv admitted in the program. He said that when he started weightlifting training, things changed, which later inspired him to start his own business. Lu Zhongming sold his first company last year.

In China, more and more people are pursuing better eating habits. For her new start-up company, Lv Zhongming is still keen on promoting healthy diet.

Pork consumption peaked in 2014 and fell by nearly 5% last year, according to Euromonitor, a market research firm, although pork is still Chinas favorite meat. A recent report released by the delegation commentary shows that light meals - low-calorie, low-fat, high-fiber prefabricated foods - are becoming more and more popular among users.

The natural advantage of vegetable protein is that it does not contain cholesterol. Lv Zhongming told Changjiang Daily. He also said that vegetable meat is particularly suitable for many people with cholesterol-related health problems. (Lebanon)

Source: Responsible Editor of Netease Science and Technology Report: Wang Fengzhi_NT2541