Two years ago, when Wang Sicong put out his harsh words in his circle of friends, Sharing Charging Treasure can make me eat, many people felt that President Wang had won the game. At that time, the industry of sharing Charging Treasure continuously stimulated the nerves of capital market by raising 300 million yuan in 10 days and 1.2 billion yuan in 40 days.
In short, in that round of shared economic bubble, sharing charging treasure can not be regarded as the least desirable item, but it is also a popular hot spot.
However, after 9102, people waiting to withdraw their ofo deposit were still queuing up. Mobai sold it to the American Troupe. Tugo shared car capital chain was broken. Drops and Uber still suffered huge losses. However, the shared charging cabinet in restaurants and shopping malls was still on. Although many enterprises closed down and quit, the project itself withstood the test. Head companies have declared profits successively. Those who initially ignored it are now crying out True Fragrance after they renew their lives by sharing rechargeable treasures.
Anyway, it is said that Wang Sicong has deleted the content of posting, eating and flying in the circle of friends.
Shared Charging Treasure Laughed at by Groups
When the concept of sharing rechargeable treasure came out, many people refused: a rechargeable treasure by hand, bus, airplane and high-speed railway all have USB charging ports, but also rent rechargeable treasure? So the shared charging treasure has been labeled as a fake demand.
Investors said that people do not want to take their wallets, let alone their chargers when they go out, but they were also refuted that the lack of mobile phone power and the lack of charging equipment are only incidental cases, which shows that a few of them just need to share the chargers or low-frequency needs, let alone that mobile phones are running out of power and they have to open a positioning street to find the shared chargers. Electric treasure counter, scanner, payment, logical contradictions, anti-human operation, into a dead cycle.
Consumers do not accept it and businesses do not buy it. From the early reports, it can be seen that the resistance of merchants to share charging treasures mainly lies in the cost and risk of equipment management and charging, and even the dissatisfaction of consumers to merchants because charging is charged.
Shared charging treasure is the most questioned or deposit collection, which is also the biggest disadvantage of the shared economy. In the initial stage, the deposit for sharing charging treasure is more than 100 yuan, even allowing consumers to give up the deposit and buy charging treasure directly.
Therefore, there is also a view that the sharing of charging treasures is not a rental business, but a new model for manufacturers to sell charging treasures. The bet is that consumers forget or are too lazy to return, and charging treasures cost tens of yuan sell 100 yuan, which is not a loss.
After several arguments, Shared Charging Bao was sentenced to death as early as possible. In the first half of 2017, many enterprises such as Le Dian announced to stop operation, Hi Dian violent layoffs, Hippo Charging, Xiaobao Charging and so on were also exposed that the broken capital chain has entered the liquidation stage. These negative news also seems to verify peoples judgment, and the cold winter of Shared Charging Bao. Its earlier than sharing bicycles on another star track.
How bad it was at first, how fragrant it is now
Stop talking. I apologize to all the companies that share Charging Po. Its fragrant! Xiao He, a netizen who found a shared charging treasure in a shopping mall, solved the burning problem by launching such a micro-blog, which also represents the attitude of many people. She used to be called Mrs. Niu, but now she is called Xiao Tiantian.
How are the companies that did not fail to share rechargeable treasures now? After a round of shuffling, the share charging treasure market is now recognized as three electricity and one beast pattern of street electricity, incoming electricity, small electricity and monster charging. According to the report of Ai Media Consulting, street electricity, small electricity and monster charging have made profits, and the incoming electricity also claims to be the first enterprise in the industry to achieve profit and loss balance. Street Electric announced the first in 2018. Achieve annual profit. As soon as the news of the collective price increase of Shared Charging Po came out, many people suddenly found that these enterprises had made a lot of money in silence.
Said good false demand? What about the low frequency? With so many shared economic projects, why do we survive with shared rechargeable treasures?
People initially believed that sharing charging treasures was a false demand. It was believed that carrying charging treasures with you was the most safe way for people who were anxious about electricity. However, the true fragrance evaluation that can be seen everywhere on the Internet tells us that low-frequency is only relative to individuals. In the vast world, there are always people who have no power on their mobile phones, and there will always be people who do not carry charging treasures. After tasting the sweet end, there is a high possibility of not carrying charging treasures. Anyway, there are all kinds of cabinets everywhere. Why do you have to carry one by yourself?
After all, if you miss a phone call, you will miss hundreds of millions of people, so there are not many people who cant expect to temporarily find a shared rechargeable treasure. Pseudo-demand? When its urgent to charge, its just needed.
_Picture from: 199it
Trustdata recently released the China Shared Charging Industry Development Analysis Bulletin 2019, which said that the total number of users of Shared Charging reached 150 million in the whole year. Apple users used it 2.1 times a month on average, and Android users used it 1.7 times. According to the report of Ai Media Consulting, the number of users of Shared Charging Treasure in China will reach 305 million in 2019. Second time.
But after an hours extension, it was soon squeezed by SoC, screen and large-scale applications. Battery technology has not made a breakthrough, and the 5G era has arrived.
_Picture from: Phone Arena
If there are any technical challenges in the short term, it is probably that consumers are increasingly demanding fast charging. Shared charging companies may need to consider whether to upgrade hardware.
And the business model introduced at the beginning of the launch of the shared charging treasure is also becoming a reality. According to the early public reports and the information we have learned from some generations of factories, the cost of each shared charging treasure is between 50-70 yuan (according to the quantity and capacity of the order, the price will fluctuate). It can be recharged 300-500 times. The cost is much lower than that of starting a shared bicycle with three or even four digits. Prices vary from hundreds to thousands of Yuan depending on the interface.
Its not just companies that make money by sharing rechargeable treasures. Businessmen who put their cabinets also eat meat. At present, merchants do not need to pay any fees for the cabinet and can get about 50% of the business income. The proportion of the large flow of merchants will increase accordingly. The electricity fee required for maintenance is not high. When each share charging treasure enterprise lays a location, it even has to pay a considerable amount of admission fee.
In addition, the share charging treasure is not as radical as the share bicycle in terms of investment and expansion, and there is no overproduction or occupation of public resources. However, the smartest and most correct decision of the share rechargeable treasure industry is undoubtedly to introduce the credit card deposit-free model, which will not only let the suspicious consumers down their guard, but also strangle the problems that may arise from the deposit in the bud.
Comparing with a large number of shared bicycles, shared cars and other enterprises in the later period, there are some farces, such as the deposit can not be returned, the headquarters queue to refund the deposit, and so on. Shared charging treasure without deposit idea at least wants to do business well from this point of view. It is also a shared bicycle that makes later generations less detours.
Shared Charging Treasure Out of the Country
After withstanding the test of the domestic market, Shared ChargeSPOT has quietly gone abroad. Last October, ChargeSPOT began to appear in some shopping malls in Tokyo, Japan. It is a brand of Shared ChargeSPOT founded in Hong Kong. Its founder, Zhang Xiaojian, is from Shanwei, Guangdong Province. Japan is the second stop for the company to go to sea.
ChargeSPOT has adopted a rare propaganda mode in Japan: TV advertisement + INS net red. In August this year, ChargeSPOT put an advertisement on local television. As for the spokesperson, who is more suitable than Pikachu?
In the promotional video of comedian Yabatans flamboyant Instagram, some foreign netizens wondered Japan is a very developed country and were told by other netizens that China had it two years ago.
In Japan, ChargeSPOT charges 150 yen ($10) for the first hour, but only 300 yen ($20) for 48 hours. In Hong Kong, it charges 5 HK dollars per hour, 15 HK dollars per day and a deposit of HK$99. ChargeSPOT also named the first international mobile power leasing service in the world. In theory, you can borrow it from Hong Kong and return it to Japan. The official website shows that it will enter Thailand and Malaysia in the future.
Although ChargeSPOT has done a lot of localization work, but from the support of UnionPay, WeChat payment, Alipay, its first target customers may have been accustomed to using shared charging treasure of the mainland tourists.
Similarly, the profit model is simple and clear, more in line with the users just need of shared bicycle, which is also a good business, but unfortunately, it has become a chicken feather under the help of the seedlings of capital. Shared charging treasure was initially approved to be useless, but it can develop at a more reasonable pace with the vigilance of users and relatively rational capital.
However, it can not be concluded that it must be a good business even if it survives till now, or even achieves profit. The news of the recent collective price increase also reflects that there are no other effective channels for realizing the share of rechargeable treasures besides collecting rent. The offline business circle drainage and advertisement placement mentioned in the initial plan have not really landed. Its like a cake painted to investors.
If there is no other way to increase revenue than to increase the price, people can not help worrying about the sustainable development of sharing charging treasure. After all, it is impossible to increase the price indefinitely. Once the price exceeds the users affordable range, I am afraid that it will really force users to own charging treasure and turn a small number of just needs into non-just needs.
Source: Editor-in-Charge of Aifaner: Wang Fengzhi_NT2541