Semi-annual Report of Reading Group in 2019: Total revenue of copyright accounted for 40percent of total revenue of 2.97 billion yuan

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 Semi-annual Report of Reading Group in 2019: Total revenue of copyright accounted for 40percent of total revenue of 2.97 billion yuan


In terms of content creation, financial data show that there are 7.8 million writers and 11.1 million original literary works on the platform. According to the Baidu Novels List in June 2019, 17 of the top 20 online literary works come from reading articles, accounting for 85%.

Under the operation of the platform, reading articles indicates that the trend of fanatization of core users is obvious, and the content ecology presents high interaction rate and high retained community characteristics. According to the financial report, the number of literary works with more than one million reviews has reached 13, which is significantly higher than that of two works in 2018. Among them, the number of fans of the popular novel Sacred Ruins has exceeded 10 million.

In addition, the overseas market is the strategic layout of the ecological extension development of reading content. During the period, Reader reached an agreement with leading mobile phone manufacturers in Africa to develop online literary services in Southeast Asia with Singapore Telecom. It will cooperate in content development, authorization, distribution, marketing promotion and digital payment. According to China Daily, the number of visitors to its overseas English website and mobile platform WebNovel reached about 18 million in the first half of 2019, covering more than 400 Chinese translations and nearly 50,000 original literary works in local languages. Wu Wenhui, Co-CEO of Reading Group, said: We have further enriched the platforms works, improved operational efficiency and promoted the development of user communities. Copyright-centered liquidation model now involves online reading, film and television production, animation co-production and online game operation, and has many copyright adaptation projects in reserve. We believe that these initiatives will promote the long-term development of the company and help us create value for downstream partners. (Peng Lihui) Source of this article: Liable Editor of Netease Science and Technology Report: Qiao Junjing_NBJ11279

In addition, the overseas market is the strategic layout of the ecological extension development of reading content. During the period, Reader reached an agreement with leading mobile phone manufacturers in Africa to develop online literary services in Southeast Asia with Singapore Telecom. It will cooperate in content development, authorization, distribution, marketing promotion and digital payment. According to China Daily, the number of visitors to its overseas English website and mobile platform WebNovel reached about 18 million in the first half of 2019, covering more than 400 Chinese translations and nearly 50,000 original literary works in local languages.