Comchi was fired for disrespect for Chinese sovereignty. Liu Wen endorsed the contract 17 days later.

 Comchi was fired for disrespect for Chinese sovereignty. Liu Wen endorsed the contract 17 days later.

Following Versace, another luxury brand was exploded to disrespect Chinas sovereignty. On August 12, netizens revealed that Coach, an old rival of Capri Group and an American luxury brand, listed Hong Kong, Macao and Taiwan as countries in a T-shirt. Many netizens have asked for an apology on the Internet.

After the incident broke out, Liu Wen posted a microblog at 10:53 a.m. on August 12, saying that Chinas sovereignty and territorial integrity were inviolable at any time, and announced the termination of cooperation with the Caoch brand. Reporters noted that Coach brand foreign official website has been unable to access.

It is understood that the T-shirt is a Coach-Disney joint model, with several city and country names printed on the back. Beijing and Shanghai are followed by China. However, Hong Kong and Macao, China, have an independent plate. It does not add the word China after the T-shirt, while Taipei is directly added after the T-shirt. Taiwan, with the names of Canada, China, the United States and other countries.

However, Coachs official website clearly identifies Mainland China, Hong Kong, Macao Special Administrative Region (Hong Kong MacuaSAR) and Taiwan, China.

On July 26, Coach official Xuan Liu Wen became a brand new spokesperson. Prior to this, Yang Fangfang has issued a notice of termination of the agreement to Fan Sizhe, suspected of damaging Chinas national sovereignty and territorial integrity, and has stopped all cooperation with him. Fan Sizhe also responded to the incident by apologizing for the incorrect design of the product, which led to the incorrect use of national names in some cities, saying that the related products had been removed from the shelves and destroyed in all sales channels of the brand on July 24.

Coach has not yet responded to this.

Back in the past, Coach has maintained its brand position of affordable luxury for more than a decade, and achieved rapid expansion during the period of global economic growth. But at the same time, Coachs frequent discount image is deeply rooted in the hearts of the people, and the advantages of traditional handbags can not meet the needs of consumers.

In 2014, the company suffered a sharp decline in performance. In the third quarter of the year, Coachs operating profit margin plunged 540% to 23.9%, North American sales fell 18%, and same-store sales plunged 21%.

Around 2015, Coach quickly embarked on a transformation plan: changing its brand positioning from Affordable Luxury Available Luxury to Modern Luxury Modern Luxury; acquiring Stuart Weitzman, a high-end womens footwear and footwear brand, to develop a variety of categories and enhance fashion; and two years later announcing a $2.4 billion acquisition of young fashion. Brand KateSpade.

As an American luxury brand, Cooch changed its name to Tapestry. Inc. in November 2017, formally transforming into a multi-brand group.

At that time, Victor Luis, chief executive of Tapestry, said that the name was relevant to the fashion industry and had greater plasticity, facilitating the groups expansion of the Eurasian market. However, some consumers said that although Tapestry has begun to turn to the younger market, its new name gives people a stale feeling, low awareness and inconvenient memory.

Data show that Tapestrys third quarter sales grew by 1% to $1.33 billion year-on-year as of March 30, while net profit fell 16% to $117 million year-on-year, but higher than analystsexpectations. In the nine months ending March 30, sales grew by 266% to $4.513 billion year-on-year, and net profit increased by 167% to $494 million year-on-year.

In the third quarter, as a core brand, Coachs sales fell by 0.4% to $965 million, increased by 1% at fixed exchange rate, gross interest rate increased by 71.7%, and operating profit decreased by 44% to $239 million. By the end of the reporting period, Coach had 981 stores worldwide.

In the earnings report, Victor Luis, chief executive of Tapestry Group, said Coachs popularity in China rose from 32% to 41% after last Decembers Shanghai show, and that the popularity of Millennium consumers increased to 72%. Koch Trading (Shanghai) Co., Ltd. has 42 branches, mainly in Beijing, Hangzhou, Shenzhen, Guangzhou, Chengdu, Chongqing and other first-and second-tier cities.

It is noteworthy that Coach closed its Tianmao flagship store in September 2016 and chose to build a buying platform on Wechat instead. This is Coachs second withdrawal from Skycat since 2015. The brand first entered Tianmao in 2011, but less than two months later, Coach left Tianmao because of the contradiction between the two sidescooperation in counterfeiting.

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