Shanghai Disney was accused of service temperature difference because of the strictest dietary control and controversy.

category:Finance
 Shanghai Disney was accused of service temperature difference because of the strictest dietary control and controversy.


This time, taking the topic of service temperature difference between Shanghai and other Disneyland parks to the forefront of public opinion, is a lawsuit initiated by the self-contained food restriction rules set by Shanghai Disney. It is reported that recently, because of carrying snacks into the park was checked and blocked by park staff, Xiao Wang, a university student, believed that his legitimate rights and interests were infringed and that the rules formulated by the park were illegal, and took Shanghai Disney to court.

In Xiao Wangs opinion, three Disneyland parks in the United States and France do not prohibit consumers from bringing food into the park. After their own research, most people believe that the relevant regulations of Shanghai Disneyland are aimed at improving the income of the catering industry in the park, thus infringing on the legitimate rights and interests of consumers. Yuan Li, a lawyer at Shanghai Zhijun Law Firm, who is familiar with the case, further said that the defendant, Shanghai Disney, argued that visitors would bring all kinds of strange and peculiar food, essentially in order to exclude their management obligations.

Standardized Management VS Execution Freedom

Shanghai Disney is not the first time suspected of being extremely strict with tourists. Last year, a consumer from Guangdong filed a lawsuit against Disneylands childrens admission criteria. According to the plaintiff consumers, it is unreasonable for Shanghai Disney to adopt height (1.4 meters) as the sole criterion for childrens ticket fees, and many Disney companies around the world have implemented a preferential policy for childrens age. There is also public information that, although Disney World is operating six parks to implement different standards for childrens tickets, but Shanghai Disney is the only one to divide childrens tickets only by height.

In recent years, there have been more and more domestic calls for Shanghai Disney to maintain a more consistent standard with other predecessor paradises, whether it is the policy of self-catering, childrens tickets or other services and management. Food control is understandable whether from the point of view of food safety or hygiene, but if we take advantage of our advantages in the industry and simply and roughly deal with all the problems, it is really not humane enough. Wang Xingbin, a senior researcher at the Institute of Chinese Culture and Tourism Industry, Beijing Second Foreign Languages Institute, said frankly.

Yang Yanfeng, an associate researcher at the Tourism College of Beijing United University, told reporters that if Shanghai Disney formulated some regulations on people without me, it was really suspected that there was a bowl of water end inequality problem, because Disney Group had strict control over the details of the various paradise parks, with a unified standard and management model. All of them are exported by the group, which makes Disneyland all over the world follow Disneylands service management and marketing system established by Disney all the time. Yang Yanfeng said, but it is undeniable that the actual operation team of each park will have a certain degree of discretion, especially in the specific implementation link, according to the situation of the park, will be targeted to develop some measures, which will lead to the rules of each park will have some subtle differences.

Mechanisms optimization is on the line

Shanghai Garden also has its own views on the controversy caused by the control of the touristsown food. In an exclusive reply to Beijing Business Daily, the Shanghai Disney Resort said that it believed that the rules of Shanghai Disneyland on the entry of food and beverage were in line with most of Chinas theme parks. In addition, considering the special needs of infants and young children for food, Shanghai Disneyland specially allowed canned food for small infants to be brought into the park as an exception. At the same time, if visitors need to bring special food into the park for special health reasons, the park also allows them to bring into the park. However, the person in charge of the resort also admitted that at present, on the official website of Shanghai Disneyland, there is no direct provision for special needs tourists to carry food, because there are relatively few such cases, but it is actually done in this way. Some experts said that at present, Shanghai Disney has passed the initial boom period and started to enter a stable state of operation. In addition, competitors and competitors frequently landed. The difficulties of reducing passenger flow and reducing revenue lie ahead of the park. Therefore, this stage is the key for Shanghai Disney to stabilize its audience and retain returnees. In recent years, Shanghai Disney has launched a series of preferential and promotional measures, but the management methods have been questioned one after another. If we continue to do so, it will not be conducive to the recovery of those diverted consumers. Jiang Mengwei, a reporter of Beijing Business Daily, is the editor in charge of Beijing Business Daily: Wang Xiaowu_NF

Shanghai Garden also has its own views on the controversy caused by the control of the touristsown food. In an exclusive reply to Beijing Business Daily, the Shanghai Disney Resort said that it believed that the rules of Shanghai Disneyland on the entry of food and beverage were in line with most of Chinas theme parks. In addition, considering the special needs of infants and young children for food, Shanghai Disneyland specially allowed canned food for small infants to be brought into the park as an exception. At the same time, if visitors need to bring special food into the park for special health reasons, the park also allows them to bring into the park. However, the person in charge of the resort also admitted that at present, on the official website of Shanghai Disneyland, there is no direct provision for special needs tourists to carry food, because there are relatively few such cases, but it is actually done in this way.

Some experts said that at present, Shanghai Disney has passed the initial boom period and started to enter a stable state of operation. In addition, competitors and competitors frequently landed. The difficulties of reducing passenger flow and reducing revenue lie ahead of the park. Therefore, this stage is the key for Shanghai Disney to stabilize its audience and retain returnees. In recent years, Shanghai Disney has launched a series of preferential and promotional measures, but the management methods have been questioned one after another. If we continue to do so, it will not be conducive to the recovery of those diverted consumers. Beijing Business Daily reporter Jiang Mengwei