The future is coming? American Media: AI Software Writes Advertising Copies More Than Human Beings

category:Internet
 The future is coming? American Media: AI Software Writes Advertising Copies More Than Human Beings


Reference News Network reported on August 11 that another sign of the coming work is that J.P. Morgan has signed a five-year agreement with a software startup that uses artificial intelligence to write marketing documents, after which related technologies have been tested successfully.

According to the quartz financial website of August 7, J.P. Morgan Chase found that, in terms of click-through rate, the digital advertisements for credit cards and mortgage loans written by the machine learning tools of Pesado are better than those written by J.P. Morgan Chase itself - in some cases, the click-through rate of the former is more than double that of the latter. In such a contest, the human writers advertisement is: Get cash from your property right in your house. The artificial intelligence version of Pesado is more successful: Yes - you can unlock cash from your property right in your house.

The Information Machine of Pesado uses the database to form a copy. The database contains more than one million words, which are marked and scored according to emotional appeal. JPMorgan Chase began testing the technology three years ago, and Chief Marketing Officer Christine Lemkow said the company now hopes to use it not only for advertising, but also for internal communications and customer service tips.

Neither company disclosed the terms of the expansion of cooperation between the two sides.

JPMorgan Chase, with more than 250,000 employees and an annual technical budget of $11 billion, will help it automate many tasks to some extent, the report said. In 2017, J.P. Morgan Chase implemented a program called Contract Intelligence, which shortened the annual review of documents that lawyers and creditors usually spend a lot of time doing to a few seconds. (Compiler/Cao Sicheng)

Source: Responsible Editor of Reference News Network: Qiao Junyi_NBJ11279