Sudden death from illness of female executives in real estate enterprises! Those who work hard to save time to protect their lives

category:Finance
 Sudden death from illness of female executives in real estate enterprises! Those who work hard to save time to protect their lives


Just four days ago, Chen Liangsheng, chairman of Siyuan Group, died of a sudden illness in Zhengzhou, aged 51.

The Vice President of Xinghe Bay Group died of illness

According to media reports, Huang Kesi is the vice president of human resources of Xinghe Bay Group. She is the first batch of domestic human resources managers with foreign investment in China. She also has more than 15 years of experience in multinational enterprise management. She has worked in the Group for 12 years and has been a company executive.

At the Boao Real Estate Forum in 2018, Huang Kesi said in an interview with the media that the strategic mission of human resources in Xinghe Bay is to empower, improve quality and increase efficiency. Star River Bay HR will mainly control the quality of talent from four aspects: thinking agility, interpersonal building ability, global professional skills and digital business. For executives, they will pay more attention to their leadership potential, knowledge and skills and development motivation, as well as their positive impact on the development of enterprises. For the reserve executives, we will strengthen the orientation training of three dimensions: professional, professional and professional. In the era of fast turnover, there will be a huge talent gap. At the same time, HR will continue to face new cultural shocks and severe professional competition. When choosing suitable talents for enterprises, it is very important to match personal values, development outlook and corporate culture. She said.

At the Boao Real Estate Forum in 2017, Huang Kesi, speaking to the media about the demand trend of future talents, said that it must be inclined to compound talents. The main business of Xinghe Bay is real estate, but the scope of talent selection must be industry elite, with strong learning ability, agile thinking and spirit of change. It can meet the needs of todays volatile, uncertain and complex (VUCA) era and the challenges of the future.

Just on August 5, Siyuan Enterprise announced that the founder of Siyuan Enterprise, Mr. Chen Liangsheng, died in Zhengzhou on August 4 at the age of 51.

It is understood that Chen Liang was born in grass-roots, and jointly started his own business with friends in Shenzhen in 1994. In the past 25 years, Siyuan has developed from a small enterprise with only a few people to a large enterprise group with software, real estate services, Internet technology and other business branches all over the country. His advocacy of openness, fairness and justice makes Siyuan sunshine, normative and transparent; his advocacy of long-term, responsible, pursuit and positive energy enables Siyuan people to demand themselves with high standards; his practice of endless life, endless struggle makes Siyuan a paradise for strugglers!

According to media reports, in recent years, the death of overworked real estate owners is not a case.

1. In 2018, Liu Lingfeng, a 37-year-old well-known real estate advertising planner in Hubei Province, went on business five times a month on average because he stayed up late on weekdays, travelled on business, and had a drink shop. He often went to bed at two oclock. He could work for 70 hours at the end of his hard work. After a long period of work, his body was first examined for gallstones and stomach ulcers. Ulcer and abdominal hydrops were eventually diagnosed as advanced gastric cancer.

2. In July 2016, GAP, a senior brand developer in Zhengzhou Real Estate, died suddenly.

3. In June 2015, a young broker of a real estate agency company in Hangzhou queued for clients in the Housing Authority in the early morning and died suddenly in the daytime when he handled the transfer.

4. In July 2014, Wang Xiaobin, 32, worked in a 100 billion-dollar housing enterprise as a marketing planning manager and died suddenly of myocardial infarction.

5. In 2013, Li Maotao, a real estate planner in Luohu, Shenzhen, died of sudden cardiac death at the age of 29. According to his microblog records, he often worked overtime until early morning.

Sales slowed down and profits fell

Under the influence of a series of real estate regulation policies, the market is cooling down rapidly in July.

According to the statistics of Kerui Research Center, the sales scale of top 100 housing enterprises decreased by nearly 30% in July, and the cumulative performance growth rate in January-July was about 4% year-on-year, which was significantly slower than the 35% year-on-year growth rate in 2018. With the release of the backlog of market demand, the Xiaoyangchun market has stopped abruptly since March. The market wait-and-see mood is getting stronger and stronger. The follow-up demand for real estate is obviously not good. Some cities even begin to appear the extreme phenomenon of demand faults.

The cooling down of the real estate industry has a great impact on the profits of the real estate enterprises. The first half performance forecast issued by several listed real estate enterprises shows that the growth rate of the profits of the real estate enterprises has slowed down as a whole.

As of July 15, 50 real estate companies in the A-share and H-share real estate development sectors had forecast their first half of 2019 performance, including 20 expected profits and losses, 7 expected net returns to their mothers declining year-on-year, and 21 expected earnings growth, accounting for less than 50%.

On August 9, China Evergreen University (03333.HK) issued a profit warning announcement, saying that the groups net profit in the first half of the year is expected to be about 27 billion yuan, down about 49% from the same period last year, and its core net profit is about 30 billion yuan, down about 45% from the same period last year. At the same time, the announcement also pointed out that the decline in profits was mainly due to the reduction in the first half of the delivery area.

On August 8, Kowloon Warehouse Group (00004.HK) issued a mid-term performance announcement for 2019. Shareholders should account for HK$2.45 billion in earnings in the first half of the year, down 14% from the same period last year. The contracted sales in the Mainland dropped 10% to RMB 6498 million, of which about 80% came from four major cities, namely, Hangzhou, Beijing, Shanghai and Suzhou.

Financing Tightening, Locking 32 Home Price Preferential Cities

In the context of sustained regulation and market cooling, the supervision of the regulatory authorities on the funds of Housing enterprises has also continued to strengthen.

Recently, the Banking Insurance Regulatory Commission (BIRC) wrote that it will carry out a special inspection of the real estate business of banks in 32 cities in order to insist on no speculation in housing and severely investigate and punish all kinds of illegal and irregular acts of misappropriation and diversion of funds into the real estate industry. We will focus on selecting institutions with large scale or high proportion of real estate credit, institutions with prominent real estate related business risks, institutions with large-scale financing of real estate enterprises, and institutions with close cooperation with trading boom to carry out inspections.

In this regard, Yang Hongxu, vice president of Shanghai Yiju Real Estate Research Institute, believes that the real estate industry is a capital-intensive industry, and capital is the lifeblood. 32 cities include major first-and second-tier cities and individual third-tier cities, the main feature of which is the recent overheating of housing prices. The reason why the real estate financing card is so strict is to guard against real estate financial risks. It is expected that the financing of the real estate industry will remain tight in the second half of the year.

Yang Hongxu pointed out that the research model of Yiju Research Institute showed that in the fourth quarter of 2017, Chinas real estate financial environment indicators had fallen into a tight range, which rebounded significantly in the first quarter of this year, but fell again in the second quarter.

Jump out of the bull market thinking and promote sales to recover money

Since this year, not only the real estate regulatory policies have been stricter, but also the real estate financial control policies have been stricter. From the central bank to the Banking and Insurance Regulatory Commission to the Development and Reform Commission, the risk control of real estate finance has been intensively strengthened. Trust loan financing, overseas bond issuance financing and bank loan financing have been tightened in an all-round way.

According to the statistics of the Central Plains Real Estate Research Center, since 2019, the central ministries and commissions have issued 16 speeches or policies on the prevention of real estate financial risks.

At the meeting of the Political Bureau of the Central Committee held on July 30, it was clearly pointed out that we should stick to the orientation that houses are used for living, not for speculation, implement the long-term management mechanism of real estate, and not use real estate as a short-term means of stimulating the economy.

Against the background of increasing downward pressure on the domestic economy, the central government still proposes that real estate should not be used as a short-term means to stimulate the economy, which shows the high-level determination to adhere to structural reform on the supply side, promote high-quality development and stabilize the real estate market.

Zhu Jiusheng, president of Vanke, said at the end of June this year that the industry will face some challenges in the future. The growth rate of the industry will slow down, the concentration of the industry will increase, and the competition among the head enterprises will be fierce. Faced with uncertainty, Vanke must recognize the era, industry and self, abandon all speculative and lucky mentality, jump out of path dependence and bull market thinking. A number of real estate practitioners told reporters that they have felt the pressure of the industry. More Housing enterprises even have the problem of labor shortage. In the second half of the year, Housing enterprises are facing multiple risks such as internal sales pressure, external financing constraints, bond centralized payment and so on. How to make good capital arrangements and prevent cash flow risk is very important. Yang Hongxu believes that in the next six months, the financial difficulties faced by developers will be further aggravated, and some housing enterprises will reduce prices to promote sales, withdraw funds and safeguard the capital chain of enterprises. Industry insiders believe that promoting sales, recovering money, ensuring cash flow will be the top priority in the second half of the housing enterprises. Facing the pressure of capital, inventory and sales, Housing enterprises or active price reduction promotion, development investment will usher in a turning point. Source: China Responsible Editor of Securities Dealers: Wang Xiaowu_NF

Zhu Jiusheng, president of Vanke, said at the end of June this year that the industry will face some challenges in the future. The growth rate of the industry will slow down, the concentration of the industry will increase, and the competition among the head enterprises will be fierce. Faced with uncertainty, Vanke must recognize the era, industry and self, abandon all speculative and lucky mentality, jump out of path dependence and bull market thinking.

A number of real estate practitioners told reporters that they have felt the pressure of the industry. More Housing enterprises even have the problem of labor shortage.

In the second half of the year, Housing enterprises are facing multiple risks such as internal sales pressure, external financing constraints, bond centralized payment and so on. How to make good capital arrangements and prevent cash flow risk is very important.

Industry insiders believe that promoting sales, recovering money, ensuring cash flow will be the top priority in the second half of the housing enterprises. Facing the pressure of capital, inventory and sales, Housing enterprises or active price reduction promotion, development investment will usher in a turning point.