According to its disclosure, at present from the organizational structure, the new cultural strategy implementation organizational structure of Fun Game has been very stable. The team is currently working on three aspects, including the construction of cultural relics + platforms, the combination of traditional culture and games, the research of traditional cultural derivatives and the exploration of business models.
On the other hand, the reporter learned that, in general, the next interesting game is based on the technology enabling culture, and the technical cooperation with Huawei has a very in-depth contact. At the same time, the company will aggregate the best R&D force, open up domestic and foreign distribution channels, such as interaction with point to point, strengthen global distribution strength, through IP development, product expansion, tapping cultural potential, etc., to radiate more fields.
New Culture Layout
At the previous press conference, Wang You, chairman of Shengxi Game, put forward three goals for the future development of Shengxi Game: first, to grow from the largest A-share game company to a global cultural leader; second, to create a new win-win cooperation format for sustainable development of the new cultural industry; third, in a more intense world culture industry. In the competition of modernization, we should take the initiative.
In his speech, Wang You believed that, unlike the previous forms, new culture is a culture endowed with science and technology, and the development of industry is inseparable from the progress of technology in the IT information age. Game shows the interesting aspects of science and technology.
At the launch meeting, Shengxi Game also put forward three brand-new strategies for Enterprises -- Excellence, Globalization and New Culture.
In order to promote the landing and upgrading of the three strategies of high-quality, new culture and globalization, Interesting Game has strengthened the construction of Taiwan.
Sheffield told the Economic Observer that interesting games have increased the level of technical and artistic capabilities through a more powerful strategy in Taiwan, and the platform system has also provided a particularly good and solid support for all studio games throughout the company.
On the one hand, the establishment of the platform will break through the barriers of Shengxi Game business communication, help the front desk quickly match the required capabilities and resources in an aggregated way, realize the agile response to usersrapidly changing needs, and continuously and efficiently develop high-quality products in a flexible and innovative way; on the other hand, the platform will carry out the research and operation of Shengxi Game. The basic links at the bottom are summarized and the core value of the enterprise is precipitated.
In realizing the strategic layout of high-quality products, Shenghui Game will continue to consolidate its position in MMO games. Meanwhile, it will also strengthen the layout of other game categories, constantly enrich the products of enterprises, and create 3A-level masterpieces. The high-quality strategy will cover the whole industry chain from R&D, operation to distribution, improve R&D efficiency, fine user operation, accurate distribution services, and ensure the success rate of the game.
An interesting game player told reporters that at present, the company still has 80 products in a profitable state, of which more than 40 products are running in excess of 10 million orders of magnitude, 20 more than 50 million orders of magnitude, respectively, 10 and 2 products have joined the club of 100 million yuan and the club of 1 billion yuan.
As one of the three strategies of Fun Game, in an interview with the Economic Observer, Sheffield said that the reason for taking New Culture as the companys strategy is that he sees a lot of opportunities at present. At present, the companys content is constantly increasing, and the technology is constantly updating. The combination of content and technology has produced many new combinations, which will have many new opportunities. Sheffield told reporters. In fact, our company has been combing. We find that the game itself is a typical new cultural industry. We define the new culture because the game itself is a combination of cultural content and technology. And the new goal is actually that we want to have a wider range of extension. Sheffield told reporters that the so-called greater extension refers to the extension of content. In addition to making the previous good MMO games more in-depth boutique, we have also made a lot of new extensions in the content itself, such as paying more attention to the formation of young peoples idols of this type of content, paying attention to secondary elements, and even keeping a lot with them. Traditional culture-related content extends to our entire content platform, and even some educational content.
Sheffield told reporters that he had made three preparations for the layout of New Culture Strategic Company. Apart from the support of the construction of China and Taiwan mentioned earlier, on the one hand, he made the studio have new goals, and on the other hand, he also made an attempt at the layout of traditional culture.
On the other hand, Shengxi is determined to make an attempt at traditional culture, Sheffield said. In fact, when we first built the platform, it was difficult to say that there was a clear business model. But in todays view, it actually provides a rich content platform for the combination of our traditional culture and games. She told reporters, The company hopes to be able to build through the platform, can really provide cultural content platform for all the companys games, and even horizontal for the entire industry to try to do this as a support.
In the global layout, fun games will also take the two-handed grasp. On the one hand, we should step up going out and speed up our own IP games going to sea. Interesting games have many products released overseas and achieved good results, such as Dragon Valley Tour, which ranked No. 1 on the free Google Play list in many countries in Southeast Asia. The announcement of Code: Expedition will also become the focus of future overseas distribution of games.
Wang Du officially announced at the strategic conference site that the entry of Shengxi Game into A shares has been completed, and all shareholdersshares have been listed. Century Huatong has become the largest game company in the A-share market after completing the merger and acquisition of Shengxi Game.
The predecessor of Fun Game is Grand Game. In 2004, Grand Network was listed in Nasdaq, USA. In 2009, Shanda Game was listed as an independent player in Nasdaq, USA. In January 2014, Shanda Game announced its privatization and subsequently completed its privatization and delisting.
In February this year, after three adjustments and two inquiries, Century Huatongs acquisition of Shengxi Game was finalized. According to Century Huatong evening announcement, the issue of shares and the payment of cash to purchase 100% of Shengyue Network (Grand Game) was conditionally approved by the Merger and Acquisition Commission on the same day.
According to the amendment to the final version of the restructuring draft, Century Huatong intends to purchase 100% of Shengyue Networks total shares from 29 counterparties, such as Chuang Chung-ru, by issuing shares and paying cash. The transaction price of the underlying assets is estimated to be 29.8 billion yuan, of which 2.929 billion yuan is paid cash to Ningbo Shengjie and Shengyue Network is purchased. 9.83% equity; to the other 28 shareholders of Shengyao Network except Ningbo Shengjie, 1.413 billion shares were issued, and 90.17% equity of Shengyao Network was purchased. The company will raise no more than 3.1 billion yuan to cover the cash consideration, issuance fees and intermediary fees.
On the evening of June 30, Century Huatong issued the announcement of issuing shares and paying cash for purchasing assets and raising matching funds and related-party transactions as well as listing new shares, announcing that the acquisition of Shenghui Game amounted to 29.8 billion yuan was officially completed.
As early as 2015, Century Huatong has begun planning to acquire Grand Game. Last June, Century Huatong issued a suspension announcement to acquire a 100% stake in Shengxi Game. In the past, mergers and acquisitions were severely restructured, and the listed companiesmergers and acquisitions of game assets were repeatedly hit by a wall. This century Huatong mergers and acquisitions fun game was considered a vane.
Although it is a start-up auto parts listed company, Century Huatongs expansion in the field of games in recent years has also paved the way for the acquisition of interesting games. In 2014, Century Huatong began to enter the game industry by purchasing Tianyou software and Qiku network for 1.8 billion yuan. Since then, it has purchased more than 20 game companies, such as Qiku, context interaction and point-to-point interaction.
At present, Huatong has adopted the mode of simultaneous development of two main businesses, and the proportion of game revenue in the total annual business income has continued to rise. From the annual report and quarterly report of last year that Century Huatong has handed in, the game business has grown into an important pillar of the company.
In terms of business philosophy, 2018 has also become a turning point for fun games. At that time, Shengxi Game put forward the concept of big release, based on the principle of open sharing, the companys IP resources, such as Legendary World and Dragon Valley, were opened to small and medium-sized R&D partners and issued by Shengda Game to promote the positive development of the game industry. Since then, Shengxi Game has announced strategic cooperation with Tencent and Kaiying Networks to lay out the track in the field of traffic and IP construction. According to public data, the R&D cost of Shengxi Game Company was 535 million in January-August 2018, accounting for 19.60% of the revenue. The R&D cost rate ranked first among the major A-share game companies. The R&D personnel accounted for 64.73% of the total staff of Shengxi Game Company, and the R&D personnel accounted for the second largest proportion of the A-share listed companies after the Youzu Network. u3002 Source: Responsible Editor of Economic Observer: Yang Qian_NF4425
In terms of business philosophy, 2018 has also become a turning point for fun games. At that time, Shengxi Game put forward the concept of big release, based on the principle of open sharing, the companys IP resources, such as Legendary World and Dragon Valley, were opened to small and medium-sized R&D partners and issued by Shengda Game to promote the positive development of the game industry.
Since then, Shengxi Game has announced strategic cooperation with Tencent and Kaiying Networks to lay out the track in the field of traffic and IP construction.
According to public data, the R&D cost of Shengxi Game Company was 535 million in January-August 2018, accounting for 19.60% of the revenue. The R&D cost rate ranked first among the major A-share game companies. The R&D personnel accounted for 64.73% of the total staff of Shengxi Game Company, and the R&D personnel accounted for the second largest proportion of the A-share listed companies after the Youzu Network. u3002