Beijing merchants oversold Maotai and encounter cattle to strengthen control: strictly prohibit internal purchases

category:Society
 Beijing merchants oversold Maotai and encounter cattle to strengthen control: strictly prohibit internal purchases


High threshold for purchase of cheap Maotai

On August 3, at 12:00 noon, the pre-sale of sweeping code will be opened, and only Wumei Electronics Members will be allowed. Walking into Wumart Supermarket in Beijing, you can see such billboards.

In April this year, Maotai, Guizhou, announced the first batch of national merchant chaos and stores of 600 tons of Maotai liquor to invite public investment announcements. According to the public service platform of tendering and bidding in Guizhou Province, Guizhou Maotai Liquor publicized the bidding results of Shangchao service providers. Huarun Wanjia Limited, Kangcheng Investment (China) Limited and Wumei Science and Technology Group Limited were selected as the first distributors of Shangchao and Sales Fair in Guizhou Maotai Liquor.

Wumart has been carrying out the pre-sale of the first Maotai liquor since the end of July. The above advertisements cover all Wumarts stores.

Not only that, Wumart also limits the threshold for customers to buy Maotai. Among them, the lowest threshold is pre-sale for the first three consecutive natural months of consumption, the total amount of in-store consumption is over 2,000 yuan and the purchase category is more than three kinds of electronic members. After successful pre-purchase at 9:00 a.m. every day, consumers also need to go to 17 designated stores to collect them offline.

The reporter of Beiqing Daily learns that according to the data of public comment online, the per capita consumption of Wumei is about 100 yuan. If calculated according to the purchase quota, consumers who reach the minimum threshold of pre-sale in Maotai should go to Wumei Mall at least twice a week for shopping.

Bulls bid 500 yuan to buy qualifications

Even if there is a threshold, there is no barrier to the cattle. A reporter from Beiqing Daily visited some stores in Maotai where goods can be sold at a fair price in the Wumei system. At the entrance of the stores, he encountered a cattle who received membership cards.

Ill take up one of your purchasing qualifications. I dont want your card and I dont need to sell any points. Yellow Cattle who did not want to be named told Beiqing Daily reporter that a purchase qualification bid of 500 yuan.

Not only in the door to ask, there are many cattle in the second-hand trading website directly bid to buy eligible membership. Bids range from 100 yuan to 600 yuan, and there are also cattle in the request note that as long as you can buy a fair price Maotai, you can give 100 yuan at the scene first.

Beiqing Daily reporter noted that the second-hand trading platform has appeared on the Feitian 53 degrees Wumei member purchase, transfer two bottles, each 2300 yuan, small tickets complete, Beijing self-contained content of Maotai sales posts, and according to Wumei 1499 yuan Maotai price, a bottle of Maotai posters earned 801 yuan.

Supermarket Makes the Strictest Control Process in History

Faced with the cattle problem, Beiqing Daily interviewed Wumei. Wumei said that the sale of Maotai liquor had requirements from internal control to delivery, so as to avoid malicious hoarding and purchasing. Members have certain purchase quotas and thresholds, in itself to prevent the scalper party malicious hoarding.

Internally, the group has formulated the strictest internal control process in history: all Wumart employees are included in the blacklist of 53 degrees 500 ml Feitian Maotai liquor pre-sale, and no internal purchases are strictly prohibited. Members can only receive their reservation of 53 degrees 500 ml Feitian Maotai liquor.

At the same time, when picking up goods at the stores service desk, it is necessary to verify the mobile phone number ordered by the member himself and cancel the pickup voucher. This is also to prevent cattle from making profits from membership.

Shang Chao Channel Enhances Efforts to Prevent Yellow Cattle

Customers who meet the booking requirements log on to the purchase platform with their personal accounts to check whether they meet the booking requirements.

Order

The platform sends a series of validation codes (including pick-up number and customers mobile phone number) through the mobile phone number.

Consumers can pick up goods at 17 offline stores

Verify the members mobile phone number and cancel the voucher when taking delivery

Observe

Maotai still needs to release

Solving the problem of supply and demand

Beijing Youth Daily reporter learned that Wumeis Maotai pre-sale will run through the whole August, participating in the delivery of 17 stores, each store, each week has its own quota. Take Daxingdian, the largest store, for example, with a quota of 200 boxes for the first 10 days of August and 150 boxes per week for the following three weeks. Wumart plans to sell 5980 cases of Maotai liquor in August.

(function () {(window. slotbydup = window. slotbydup | []). push ({id:6374560, container:ssp_6374560, size:300,250, display:inlay-fix, async: true});} (); for Wumei Supermarket, cooperation with Maotai can not only get the huge profits behind the sales of Maotai liquor, but also with this well-known IP. Cooperation has received market attention, which is undoubtedly free publicity and endorsement of cooperation. Moreover, the use of such a way of purchase will not only bring Wumart a large number of consumer groups, but also continue to increase the amount of oversupply consumption. At the same time, it is also pointed out that although Maotai chooses Shangchao Channel to achieve the two effects of price stabilization and demand satisfaction, it still has little effect at present. Ultimately, Maotai still relies on volume to solve the problem of supply and demand. Beiqing Daily reporter learned that on August 7, Guizhou Maotai Liquor Co., Ltd. held a market work meeting overnight. In response to the recent surge in market terminal prices, Maotai has introduced a series of important arrangements. Maotai high-level announced that before the Mid-Autumn Festival and National Day, 7400 tons of additional market will be put into operation. Relevant supporting policies are being stepped up. Source: Responsible Editor of Beijing Youth Daily: Chengyu_NBJ11143

The analysis said that for Wumei Supermarket, the cooperation with Maotai can not only get the huge profits behind the sales of Maotai liquor, but also get the market attention with this well-known IP cooperation, which is undoubtedly a free publicity and cooperation endorsement. Moreover, the use of such a way of purchase will not only bring Wumart a large number of consumer groups, but also continue to increase the amount of oversupply consumption.

At the same time, it is also pointed out that although Maotai chooses Shangchao Channel to achieve the two effects of price stabilization and demand satisfaction, it still has little effect at present. Ultimately, Maotai still relies on volume to solve the problem of supply and demand.

Beiqing Daily reporter learned that on August 7, Guizhou Maotai Liquor Co., Ltd. held a market work meeting overnight. In response to the recent surge in market terminal prices, Maotai has introduced a series of important arrangements. Maotai high-level announced that before the Mid-Autumn Festival and National Day, 7400 tons of additional market will be put into operation. Relevant supporting policies are being stepped up.