Has the operator lost or made money by canceling the unlimited package?

category:Internet
 Has the operator lost or made money by canceling the unlimited package?


Author: Royal Wind

[TechWeb] Recently, China Telecom announced the introduction of a new enjoyment package rule, announcing the abolition of the maximum speed limit package. Subsequently, China Mobile also said that it will soon adjust to a set of unlimited speed and cheaper to use. In addition, China Unicom said that the business package may be adjusted, but the details are not yet determined, and there will be an official statement in the follow-up. So far, the so-called unlimited flow package era of the three major operators is over.

Open-ended packages are not well-known

In fact, the unlimited package can be traced back to the 20 yuan WAP package launched by China Mobile in the age of 2G. However, after the advent of the age of 4G, China Mobile announced that the WAP package is not suitable for the 4G service. The scheme given by the old users to use the 4G service is to upgrade the preferential package.

Subsequently, in early 2017, three major operators launched the so-called unlimited package standard, Unicom named it Ice Cream 4G Package, Telecom called Hi Infinite Package, and Mobile launched the Allow me package.

Perhaps the lessons of earlier years have been learned. Operators introduced packages in 2017 with some restrictions compared with earlier ones. Although these packages are unlimited, but in the case of using a certain amount of traffic, there will be speed limits. Take an unlimited set of China Telecom as an example, when the online traffic reaches 20 GB in the month, the online speed will drop to 1 Mbps, and after more than 100 GB, the network speed will drop to 128 kbps.

More operators do not slow down when the traffic reaches a certain amount, but turn off the users traffic usage.

The practices of the three major operators at that time caused great dissatisfaction among users. First, the operators insisted that the unlimited amount was not the real unlimited amount in the process of propaganda. They only indicated the speed limit in small words, which reduced the users experience of using and had the suspicion of exaggerating propaganda. Second, when the users reached a certain amount of traffic, they still needed to buy. Flow packages break through speed restrictions and increase user consumption.

For operators, if the speed is not limited, there will be some users running traffic crazily, which will increase the network load, and other users will encounter network congestion.

Infinite traffic has also attracted the attention of the Ministry of Industry and Information Technology for some time after its launch. The Ministry of Industry and Information Technology interviewed three major operators and asked for the renovation of unlimited packages. Since then, these packages have continued to exist after the renaming of enjoyable packages.

Real Benefit People or Real Price Rise

China Telecoms Notice on the Adjustment of Telecom Enjoyment Package announces the end of the maximum speed limit package. China Telecom said that in order to reduce the distress caused by the maximum speed limit to users and further meet the demand of unlimited flow of users, the group decided to stop selling the maximum speed limit package and optimize it. Adjust the regular version to enjoy the meal. China Telecom requires all provincial companies to start switching over the Limited-speed version of the free-to-eat package from now on, and to complete the switching by August 31 at the latest. The group will completely stop selling the Limited-speed version of the free-to-eat package from September 1, 2019, and the Limited-speed version of category B in the province should also be closed simultaneously.

In an exchange with China Telecom officials, TechWeb learned that the biggest change in China Telecoms Enjoyment Package was to change the previous speed limit beyond the package traffic to charge by the amount. It emphasizes that the concepts of speed limit and speed limit threshold should not appear again in propaganda materials and salesmens speech. Instead, the concepts of speed limit without charge and flow is not zero, this month will not be used up, and next month will be used again should be highlighted.

Old users who have already handled the speed limit package can continue to use the original set rules. China Telecom will not handle the old set for new users, but upgrade the set rules. Similarly, the new set content will continue the previous set, including traffic of 20GB and 40GB.

Some users believe that the new package content is actually a disguised price increase for users. Fu Liang, an independent Telecom analyst, believes that the dramatic increase in user traffic has made the unlimited package a chicken rib. Cancellation of volume deceleration will benefit or have no effect on most users. Price increase is not valid. Operators should also set protection measures for users with sudden large traffic in order to reduce the loss to users.

Fu Liang simulated several user scenarios to compare the set meals before and after adjustment.

Scenario 1: Failure to reach the speed limit threshold. Prior to the adjustment, according to the set meal charge, after the adjustment, still according to the set meal charge, before and after the adjustment of the same monthly communication consumption.

Scenario 2: Monthly consumption is close to the speed limit threshold, and will exceed it in individual months. Prior to the adjustment, according to set meal charges, after the adjustment, still according to set meal charges, but the remaining flow can be carried forward to zero next month.

Scenario 3: Monthly traffic often exceeds the threshold. Before the adjustment, it can continue to use at a lower speed (without increasing the cost). After the adjustment, the communication consumption is higher than before, but the high-speed Internet access is sustainable.

Scenario 4: Monthly usage traffic often exceeds the threshold, and users ordered 10 yuan, 20 yuan, 40 yuan, 60 yuan Enjoy Speed-up Pack to increase 500 MB, 2GB, 6GB, 10GB high-speed traffic. After adjustment, automatically add 5 yuan/GB or 3 yuan/GB outflow fee. The monthly communication consumption after adjustment is significantly lower than that before adjustment.

Scenario 5: A night traffic stolen, before adjusting, reaching the threshold will automatically slow down, but not increase the cost. After adjustment, after exceeding the threshold, the set foreign investment fee will be automatically superimposed, which may result in a higher fee (but not more than the capping fee of 600 yuan per month). The monthly communication consumption after adjustment will be higher than that before adjustment.

Viewed from the current user distribution, the majority of users who conform to scenario 1 have no impact on their monthly communication fees; users who conform to scenario 2 have no change in their monthly communication fees, but use more high-speed traffic; users who conform to scenario 3 use at a decelerated rate before adjusting, and the monthly communication fees will increase after adjusting, but Can continue to access the Internet at high speed; Users who meet scenario 4 will have lower monthly communication consumption after adjustment than before; Users who meet scenario 5 will have higher monthly communication fees. Fu Liang said.

Source: TechWeb Responsible Editor: Wang Fengzhi_NT2541