The amount of bargaining is more than the amount of bargaining, which is set artificially.
Wan classmates confidently opened up his bargaining road. He shared the bargaining links among the groups and sent small red envelopes to the groups in accordance with the usual practice to ask for help. Unexpectedly, even if the price is relatively low, the commodities of these tens of yuan are not so easy to get. He has sent about 20 groups around, causing trouble to dozens of relatives and friends.
At first, people could chop a dozen or even tens of yuan with one knife. When it was still a dozen yuan short, they could basically chop only 0.01 yuan with each knife. He calculates simply that if he wants to cut down to 0 yuan, he needs more than 100 people to help him, and strangers need to download software to bargain.
In the view of Wan Xue, this is a marketing method of more than one, the quality of goods can not reach that price.
Coincidentally, the consumer oi0tim23ql complained to the black cat complaint platform on June 9 that it was regular to fight for more and haggle more, and the amount of haggling was set artificially by the background. In the late bargaining period, dozens of consecutive people cut at a price less than 0.05 yuan. In response, she said: This setting is extremely unreasonable and difficult, but it is too much to set up activities that can not be completed. It is a deception of consumers. Let us promote it in vain. She has consulted many customers on the amount of bargaining, but the answer is always that the amount of bargaining involved in the bargaining activities is random.
In response to the multiple doubts about bargaining for free, the reporter consulted the customer service of Pingduo. Customer Service denied that the amount of bargaining is regular. The amount of haggling is random, but the amount of haggling ahead is higher than that behind. If you want a bigger amount, you can invite some new users who havent used a lot to help bargain, so the amount will be bigger. Its a little less difficult to haggle down the back than the front, because it takes some difficulty to haggle down the price.
Bargaining Successful Platform Refusal to Delivery One Day in vain
On April 5, this year, Miss Cao found a Grants oven with a price of 399 yuan on the pages of Bargaining Free Grab. She was hesitant, After all, the price is relatively high. But Miss Cao decided to give it a try. She found that the detailed introduction page of the oven said, Be assured that you can cut it down and deliver it. With such assurance, she began to find someone to help her bargain.
Reporters on the Internet search found that consumers bargain more than $0 but can not deliver goods in a few cases, many netizens looking for customer service and no results, some netizens in bargaining but can not deliver angry comments: Together mislead consumers to share their advertising for free, and then seek windfall profits, waiting for consumers to bargain or assemble a single price. After the success, they play perfunctorily and disappear. This laissez-faire business enterprise, which is cheated by unscrupulous businessmen, has greatly corrupted the social atmosphere, invisibly caused huge losses to the vast number of consumers, and this kind of behavior is continuing.
After Miss Cao urged her many times, the customer service reply made Miss Cao even more angry: The question you received feedback, after verification, is due to the system detection of your account is abnormal. If your account has non-micro-signal landing, Wechat is not authenticated by real name, unbound bank card or too short binding time, does not pay attention to spelling more public numbers, or there are abnormal operations in Wechat and platform, it may be detected as abnormal behavior, resulting in the failure of bargaining exemption, you can verify the situation of your account.
For such a statement, Miss Cao can not accept, I do not exist the above abnormal behavior, do not know how the system judges and detects the conclusion, if there is abnormal behavior, should be prompted in the middle, why wait until we cut it off before prompting, this is a complete deception.
For the abnormal account number can not generate orders, Quiduo customer service said that the bargaining free of charge only on the condition of recommending this commodity to friends to help bargain, as long as contact customer service, they will check to help solve. Reporters further questioned which problems would lead to abnormal accounts, customer service said that if abnormal after bargaining, it may be wrong information of users, or system problems, specific circumstances need to be analyzed.
Double the price of the same commodity and let users bargain
Reporters read that some large commodities in more than the price of other online shopping platforms, and even more than double the price of other e-commerce platforms. For example, a beautiful broken-wall cooking machine participated in the bargaining for free activity, the price of which is 1978 yuan on the most part. However, in another online shopping platform flagship store, the price of the same item is only 799 yuan, the price difference between the two is more than 1,000 yuan.
According to the bargaining model with a price of 1978 yuan, if we want to successfully bargain to 0 yuan in 24 hours, the number of bargainers should be more than 1,000. Reporters immediately inquired about a number of items with prices below 100 yuan, and found that the price of small bargaining products free of charge is higher than that of another online shopping platform. For example, the price of a 90-centimeter crouching dog in Pingduo is 99 yuan, while on another platform, the price of the same item is 33 yuan, and the price of pingduo is two times higher.
Some users said that the act of fighting for more is to increase the difficulty of bargaining in disguise. As for usersqueries about the high price of bargaining commodities, customer service said that on different online shopping platforms, the price of commodities would be different, and said that the price was decided by the merchants. In the interview, the reporter found that not everyone can get the free goods in the free activities. Miss Cai was fortunate to be a successful member of the free goods.
On June 26 last year, when Miss Cai saw how many bargaining links were forwarded, she couldnt help trying. After a lot of spelling, she saw a pull-rod box with a price of 199 yuan. Despite the long and troublesome bargaining process, Miss Cai has many friends. With a few pieces of hair, she finally succeeded in bargaining to 0 yuan by the 24-hour deadline and got the 20-inch pull-rod box.
However, after the arrival of the goods, she was disappointed that the quality of the pull-rod box was not good. The drawbar box is defective, not so delicate, and the drawbar shrinks not smoothly. This kind of commodity is not worth my painstaking efforts to trouble my friends to bargain. I used it once, but its not necessary. On the quality of goods, Pingduo customer service explanation, goods are sent by merchants, if genuine, there is genuine logo on the website, and promised that Pingduo will check on the quality link.
The cases of many respondents showed that it was possible to get more free goods. The bargaining process of most netizens is similar, usually very cumbersome. Some netizens even need to forward hundreds of people to download apps to help bargaining. The bargaining range ranges from 1 cents to tens of yuan, but there are also a lot of bargaining failures and orders can not be generated after bargaining to 0 yuan. Even if free goods are received, the authenticity of the goods can not be determined and the quality can not be guaranteed.
One insider suggested that bargaining for free campaign is actually a marketing tool for enterprises to promote. E-commerce platform uses free access to all kinds of goods as bait to induce users to bargain for themselves by sharing links to groups or Wechat friends, so as to enable the platform to sustain traffic support and obtain new users. Free access has undoubtedly become a new user growth tool under the banner of Pingduo.
Lawyer Yin believes that the act of raising commodity prices without authorization violates the relevant provisions of the Price Law and the Regulations on Prohibiting Price Fraud. According to Article 44 of the Consumer Rights Protection Law, if there are fake and inferior commodities issued by merchants to users, the legitimate rights and interests of users are damaged, they can claim compensation from sellers or service providers.
Lawyer Yin reminds consumers to improve their ability to distinguish between genuine and false when facing similar promotion models. Meanwhile, when consuming, they should try to choose a large platform and a platform with good reputation, and carefully read the platform, as well as the hints of online stores and businessmen. In addition, we should pay more attention to network consumption and other related reports, understand the platform and business promotion model. Yin appealed: Consumers must stand up for their rights at the first time when their rights and interests are violated.
On July 26, last year, Pingduo successfully listed in the United States. The official website of Pingduo shows that Pingduo Platform has gathered 443.3 million active buyers and more than 3.6 million active businessmen in the year. The annual turnover of Pingduo Platform is over 557.4 billion yuan, which is the second largest e-commerce platform in China. The New York Times and the Wall Street Journal have talked about the phenomenon of more competition, saying that it is more representative of Chinas consumer market. As of yesterday, U.S. stocks closed at $22.81 per share, with a total market value of $26.325 billion.
Although the growth rate of Pingduo is amazing, the growth rate of Pingduos business income has dropped sharply from its peak period. In 2018, Q1-Q4, the companys business income increased by 3641.32%, 2480.00%, 697.16% and 379.56% respectively. With the growth of business income, the companys loss has been expanding. There are few remaining users in stock, and the growth rate of new users is declining. All kinds of current situations make it difficult to sustain the high growth of multi-scale.
Since its launch four years ago, low price has been a label that cant be forgotten. At one time, the market value of Pingduo was higher than that of Jingdong. Pingduo emerged from the bottom-line city market and took the lead in harvesting a wave of fans represented by uncles and aunts. Most of the children who worked in the first and second-tier cities were accustomed to using Taobao, Jingdong and other electricity. Business platform, but parents affect their use habits.
It has been pointed out by some media that Pingduo starts from low price to mass, and low price commodities create the myth of Pingduo in the third and fourth-tier cities and rural markets. After listing, Pingduo began to covet the first and second tier cities, intending to get a cup of soup from the bowls of Ali and Jingdong. The strategy of fighting for more is still low price. During this years 618, Pingduo launched a full-line price reduction for the iPhone, with the biggest difference being 2811 yuan cheaper than Apples official website.
The scale of new users of Pingduo has been greatly improved. Some insiders believe that Pingduos free bargaining campaign has contributed a lot, but the problem of fake goods and counterfeit goods is still around for a long time. In the past year of listing, consumersdoubts about Pingduos full of fake goods have never disappeared, and brand image is still mixed. Todo did not want to wait to die, and then launched a series of anti-counterfeiting operations. Huang Yuan, founder of Pingduoduo, did not deny the existence of the problem of platform selling and the inadequacy of its ability to crack down on counterfeiting. He once said: In terms of sales ratio, the amount of real fake goods that can be defined as fake goods is certainly less than the media imagined. At this stage, I think the best way to utilize revenue is to invest in R&D, infrastructure, user acceptance and brand awareness, Huang said at the Q1 earnings meeting in 2019. Source: responsible editor of Shenzhen Business Daily: Wang Xiaowu_NF
The scale of new users of Pingduo has been greatly improved. Some insiders believe that Pingduos free bargaining campaign has contributed a lot, but the problem of fake goods and counterfeit goods is still around for a long time. In the past year of listing, consumersdoubts about Pingduos full of fake goods have never disappeared, and brand image is still mixed.
Todo did not want to wait to die, and then launched a series of anti-counterfeiting operations. Huang Yuan, founder of Pingduoduo, did not deny the existence of the problem of platform selling and the inadequacy of its ability to crack down on counterfeiting. He once said: In terms of sales ratio, the amount of real fake goods that can be defined as fake goods is certainly less than the media imagined. At this stage, I think the best way to utilize revenue is to invest in R&D, infrastructure, user acceptance and brand awareness, Huang said at the Q1 earnings meeting in 2019.