Are you still watching the live broadcast? Live broadcasters have fewer users, but broadcasters are still enthusiastic

category:Society
 Are you still watching the live broadcast? Live broadcasters have fewer users, but broadcasters are still enthusiastic


Data released by a live broadcasting platform show that only 21% of full-time anchors earn more than 10,000 yuan a month. But at the same time, more than 70% of the anchors said that three meals a day could not be guaranteed on time, and 93.9% of professional anchors would also broadcast live on statutory holidays. Many of them may be expecting to come out one day.

On the other side, he watched the screen, giggling and eating takeaway, pausing occasionally to type a few words, and chatting with people who had never known anything; on the other hand, she turned her head and did her own thing, and everything on the screen was just like that. Background sound, a noise that makes the room seem lively.

This is something that nearly 30% of the Chinese people have done more or less, either live or watching live.

Are you still watching the live broadcast?

According to the 43rd Statistics Report on the Development of Internet in China, as of December 2018, the number of live Internet users in China had reached 397 million, and 47.9% of the netizens had seen it more or less.

There are still many people who are willing to pay time and money for live broadcasting. Even if we know, there must be some data that is brushed out.

According to the data of a live broadcasting platform, in 2018, the average monthly use time of users was 537 minutes, 66.2% of users watched live broadcasting for more than 30 minutes each time, and 44.9% of users watched live broadcasting for more than one hour every day.

There are also plenty of people throwing millions of dollars, such as students who use their parentscards to brush tens of thousands of gifts to the anchor, or accountants who embezzle millions of public funds to brush gifts for the anchor. The fan who painted 100,000 gifts to His Highness Jobiro the other day and chose to cancel his account after discovering the truth should also be one of them.

However, this is not the most brilliant moment of live broadcasting. Its user size has decreased by 25.33 million compared with the end of 2017. That is to say, if you didnt click on a live broadcast in 2016, you probably wont click on it next.

In addition, the usage rate of users also shows a downward trend in various subdivisions of live network broadcasting.

Among them, the user usage rate of live reality TV decreased from 28.5% in 2017 to 19.7% in 2018, with the most dramatic decline; the user usage rate of live game remained the best, only declined by 0.3 percentage points.

At the same time, short video became a more national pastime, with 648 million users as of December 2018. Relevant data also show that people spend far more time on short videos than live broadcasts from the beginning.

There is no way to do this. The coincidence of live and short video users is very large, but the use and play of live broadcasting are obviously more limited. Short video has more space in content value and secondary transmission.

Think about it. When people compete to imitate tremolo popular video shooting, the live broadcast of beautiful women becomes aunt. With the media coverage, the live broadcast becomes a fire in front of the people who eat melon.

Do you want to broadcast live?

So, is it going to be cold? I cant seem to say that.

According to the latest data released in July this year by the Institute of Political Science and Economics of CITIC, Chinas online live broadcasting industry continued a steady upward trend in the second half of 2018. As of the fourth quarter of 2018, the prosperity index of Chinas online live broadcasting industry rose to 441, an increase of 19.5% over the same period last year.

The prosperity index of the network live broadcasting industry is a comprehensive weighting of the four indexes: live broadcasting bandwidth, audience independent IP and simultaneous online, host independent IP and simultaneous online, and live websites and application monetization. It is set at 100 points based on the first quarter of 2016.

The report also points out that the online live audience index has declined, with the fourth quarter audience index falling by 10.4% year-on-year. But at the same time, the broadcasting index and monetization index continued to rise, rising 43.9% and 28.8% respectively.

That is to say, although the scale of users as the ceiling of the industry has emerged, the enthusiasm of the broadcasters in the industry remains unchanged, and the financial performance and financing mergers and acquisitions of the companies in the online live broadcasting industry are relatively good.

It took Li Jiaqi two years, from an over-the-counter makeup artist who earned less than 5,000 yuan a month to an anchorman who earned more than 10 million yuan a year. He also holds the Guinness World Records and sells 15,000 lipsticks within five minutes of broadcasting, while Feng Timo, the former First Sister of Fighting Fish, has given a single and a variety show, and held a personal concert in Chongqing a few days ago.

Successful cases are always exciting. No wonder a pupil said in an interview that when he grew up, he wanted to be a net star and make money as an anchor.

But in fact, compared with these well-known Internet blockbusters, the main anchor who has not boiled out is the majority of the assembly line.

Compared with the main broadcaster, companies engaged in network live broadcasting are more focused on the head.

As far as the number of companies is concerned, by the end of 2017, more than 200 companies in China had launched or engaged in online performances (live broadcasting), nearly 100 fewer than in 2016 and 400 fewer than in 2011. By 2019, live panda broadcasts, which once cost a lot of money, were declared bankrupt. This is a platform supported by Wang Sicong, the National Husband.

According to the report on the development of Chinas online audition in 2019, the market size of Chinas online live broadcasting industry in 2018 was 51.62 billion yuan. According to the financial statements of the live broadcasting companies, the total revenue of the five platforms of YY, Momo, Tigers teeth, projectors and Fighting Fish in 2018 was over 36 billion yuan.

The shuffling of live broadcasting industry has come to an end. The surviving audiences, tiger teeth and fighting fish are listed one after another. Perhaps this is another Internet story of the leftovers are king.