It is estimated that 168 million outbound trips this year will add vitality to world tourism.

 It is estimated that 168 million outbound trips this year will add vitality to world tourism.

On April 18, the 16th Shanghai World Tourism Expo (Shanghai World Tourism Expo) was held in the Shanghai Exhibition Center. Chinese provinces and municipalities as well as overseas tourism institutions and scenic spots took part in it.

Chen Yuyu Photography (Peoples Vision)

Recently, the latest report of Chinas outbound tourism published by China Tourism Research Institute and Ctrip and Honeycomb Travel Network shows that this years outbound tourism market in China continues to grow steadily. In the first half of the year, the number of outbound tourists was about 81.29 million, an increase of 14% over the same period last year. It is estimated that the number of outbound tourists will reach 168 million in the whole year, an increase of 12% over the same period last year.

At present, with the sustained growth of Chinas economy and the increase of disposable income per capita, as well as the convenience of transportation, visas and payment, Chinese tourists are moving all over the world, and Chinese outbound tourism is full of vitality in the world.

Big Tropic and Small Hot Spot Fly Together

Tourism is an important indicator of the improvement of peoples living standards, and outbound tourism is more desirable for the broad masses of people. China has been the worlds largest source of outbound tourists for many years. Yang Jinsong, director of the International Institute of China Tourism Research Institute, said that the current characteristics of Chinas outbound tourism are the coexistence of large-scale and stable structure, and the coexistence of large tropics and small hot spots. Great Tropic refers to the short-range markets of Hong Kong, Macao, Taiwan, Southeast Asia and Northeast Asia. At the same time, because of visas, direct flights or some incident, the small hot spots outside the big tropics are shining, such as Chinese tourists in Morocco, Serbia, Hungary and other countries are growing.

At present, the top 15 destinations for Chinas outbound tourism are Hong Kong, Macao, Thailand, Japan, Vietnam, Korea, the United States, Taiwan, Singapore, Malaysia, Cambodia, Russia, Indonesia, Australia and the Philippines. In addition, the European market is also very popular. In the first half of this year, the number of people who went to Europe reached 3 million, an increase of 7.4% compared with the same period last year. The fastest growth rate in Eastern Europe was more than 20%.

Once far away is no longer far, now is really close. Continuous improvement of transportation has eliminated the spatial barriers to outbound travel. Last year, Chinas domestic airports flew 1251 international and regional direct flights and 255 new international and regional direct flights. Chinas airlines have flown international scheduled flights to 165 cities in 65 countries.

Visa facilitation makes outbound lobbying go away. As of May 2 this year, China has concluded visa-exemption agreements with 146 countries and regions with varying scope of application. Recently, some countries have opened or signed visa free to China, such as cartels, Belarus, Chile, Burma, Botswana, Zimbabwe and so on. Europe, South America and other countries have also shortened the time for visa examination and issuance or opened multiple round-trip visas.

Xin Hetuan and Private Group are becoming more and more popular.

According to the report, 55.24% of the tourists went abroad through group tours last year, and group tours are still the main way for Chinese to go abroad, with the advantage of high cost performance. The outbound travel experience is insufficient, families with old people and children, middle-income and high-income people who want to save energy and services are enthusiastic about group travel.

It is worth noting that todays outbound and group tours are getting rid of the old image of big bus teams, uniform itineraries, hurried tours, and poor living conditions. Low quality, unreasonable low price, forced tourists to shop with group tours are being eliminated. Small group, personalized, thematic and high-quality New Tour is gaining recognition from tourists. Consumption upgrading is an important feature of new follow group tour. Chinese tourists prefer to choose products with high comfort, good service and good experience, instead of focusing on low-cost groups. Todays Chinese tourists should not only enjoy themselves, but also play with quality and characteristics.

Peng Liang, chief researcher of Ctrip Dalian Data Laboratory, told reporters that as Chinese touristspersonal needs for privacy, flexibility, depth and emphasizing experience continue to increase, private groups and delicate groups are gradually accepted by more tourists. For example, private groups can be organized independently by a family, not with strangers, special car guidance, more flexible and deeper travel, high quality hotels and restaurants, 24-hour housekeeping services, etc. Last year, the number of tourists registering for private overseas groups through Ctrip platform increased by 240% compared with the same period last year. At present, the platform has tens of thousands of private group products, covering 61 countries. This year, Morocco, Kenya, Brazil, Chile, Cuba, Myanmar and other countries were added.

In order to satisfy the Chinese touristspursuit of high quality, many overseas tourist destinations constantly tap the interests and needs of Chinese tourists, and tailor-made Welcome China services for Chinese tourists, such as providing Chinese services, mobile payment, kettles, catering in line with Chinese tastes, a close relationship with overseas relatives. Urgent contact address and free WiFi hotel, etc., hope that through the elaboration of details, can firmly grasp the heart of Chinese tourists.

There is another bright spot for outbound travel this year. Chinese tourists pay more attention to the tourism resources of these countries and give priority to these destinations when traveling. The data released jointly by China Tourism Research Institute and Ma cellular tourism network show that in March this year, China and Italy signed a memorandum of understanding to jointly promote the one belt and one road construction, and Italys tourism fever increased by 28%. In the first half of the year, tourism fever in Montenegro rose by 161%, and in Qatar and Myanmar, it also increased by more than 100%.

Cultural tourism is one of the important ways of realizing the common aspiration of the people. It has become a natural link between China and the countries along the belt and road. Zhao Ran, general manager of marketing strategy of Ma cellular tourism network, said: the countries along the belt contain rich cultural tourism resources. The rapid growth of Chinese tourists demand for cultural tourism brings huge tourism market space, which will inject new vitality into the development of Tourism along the line.

The cost-effective Southeast Asia region has always been favored by Chinese tourists. The most attractive area is Island Leisure and vacation tours, such as Thailand, Malaysia and the Philippines. The Republic of Montenegro is one of the smallest countries along the one belt road, but its tourism resources are abundant. In the past, Montenegro had a low awareness among Chinese tourists. The two countries signed a memorandum of understanding on one belt and one road cooperation, and the number of Chinese tourists traveling to Montenegro increased more than twice last year. Thanks to the remarkable achievements in the construction of China-Myanmar economic corridor, Kunming has opened its routes with Yangon, Naypyidaw and Mandalay, and Mandalay and Mandalay have also opened their routes. With convenient transportation and abundant tourism resources, Myanmar has become a new popular destination for Chinese tourists.

It is reported that China has launched direct flights with 45 countries and regions along the one belt and one road. It is more convenient for Chinese tourists to go out. It is estimated that by 2020, the number of tourists going to the countries and regions along the route will exceed 150 million.

Zhao Shan

Source: Han Yukun_NBJ11142, responsible editor of Peoples Daily Overseas Edition