The inconspicuous mobile phone shell earns 650 million yuan a year more than selling mobile phones.

category:Finance
 The inconspicuous mobile phone shell earns 650 million yuan a year more than selling mobile phones.


Mobile phone shell sells better than mobile phone

Founded in 2006, JEMET is a high-tech enterprise in research, design, production and sales of mobile smart terminal accessories. Its main products are smart phone shells.

According to public data, up to 2018, JEMET had sold more than 580 million mobile phone shells, accounting for 4.13% of the global market share, with operating income reaching 647 million yuan, net profit reaching 61.2954 million yuan and profit margin approaching 10%. In terms of profit value, such a high profit margin is almost more than selling mobile phones, because last year, the profit margin of millet mobile phones was less than 1%, and the profit margin of Glory 5% was already very high, but only half of the profit margin of Jemet.

Although selling mobile phone shells is a small business, the market prospects are very good. According to NPD research institute, 75% of mobile phone users will choose to buy mobile phone shells, while 25% of the consumers who buy mobile phone shells have more than one mobile phone shell, because apart from protecting the mobile phone body, they also have personalized needs.

In addition, with the increase of smartphone shipments, the demand for Smartphone protective covers will reach 1.308 billion by 2021. Lets imagine that if a cell phone shell is priced at 10 yuan, that number will be a billion-dollar sales, which is not a small amount.

Back to the Golden Owner

At present, the main business of JEMT is divided into two categories: ODM and OEM. ODM means that the company helps Party A to design, produce protective shells and protective sleeves. OEM is to produce products according to Party As meaning, which is what we often call OEM.

Although the name Jemet is not often seen in the public eye, it cooperates with many big brands, such as Samsung, Apple, Disney, Sony and so on, and Lenovo, Huawei, ZTE, OPPO and other mobile phones at home. Among them, Huawei is the biggest customer of JMT. Last year, Huawei contributed 265 million yuan of revenue to JMT, accounting for 41% of total revenue.

The other is the free brand business, which has two sales channels: online and offline. Online and offline include Best Buy, Target and Wal-Mart as the representatives of the top 100 retail customers in the world. Online is mainly Amazon, which contributes about 20 million business revenue to Jemet every year.

The road of IPO is bumpy, but the shortcoming is that it has a bumpy way of listing. In 2015, Jemet first submitted his prospectus, which was later rejected by the Shenzhen Stock Exchange due to a serious decline in earnings. In December 2017, Jemet submitted his second prospectus, but because of the sudden surge in Prospectus performance in 2016, many doubts arose. In addition, its over-reliance on big customers is also considered risky, so the second listing plan is still unsuccessful. This year is the third time that Jemet has submitted a prospectus. It is not clear whether the performance created last year will make it a successful listing. However, judging from the current development, Jamet is still a trendsetter. With the introduction of 5G, it should also be a good thing for it. Source: Responsible Editor of China Times: Liu Song_NBJ9949

The road of IPO is bumpy

However, the shortcoming is that its listing path is very bumpy.

In 2015, Jemet first submitted his prospectus, which was later rejected by the Shenzhen Stock Exchange due to a serious decline in earnings. In December 2017, Jemet submitted his second prospectus, but because of the sudden surge in Prospectus performance in 2016, many doubts arose. In addition, its over-reliance on big customers is also considered risky, so the second listing plan is still unsuccessful.