The trend of separation of production and marketing is that the fund rate is far from being adjusted.

category:Finance
 The trend of separation of production and marketing is that the fund rate is far from being adjusted.


Reporters subsequently tracked the discovery that public offerings such as the Yifangda Fund, Huatai Berry Fund and Jiashi Fund have lowered their ETF product rates to the same level. For example, in June, Jiashi Fund raised the management fee of its 500 ETF from 0.50% to 0.15%, and the custody fee from 0.1% to 0.05%. Wind data showed that as of July 24, the number of products with new low rates had risen to 15 out of 183 stock-based ETFs. In terms of sub-structure, in 183 products, the number of products with management fee less than 0.5% per year has increased to 26, while 18 products with custody fee less than 0.1% per year have decreased overall.

The fund rate has been very low at present, but from the perspective of trend, in the context of passive fund products, mature securities market and AI management mode, fund management fees are still far from the downward low point. Li Yizhe, Research Manager of Noah Zhengxing Public Offering Research Center, a third-party fund sales organization, told reporters.

Separation of production and marketing is a catalyst

Market participants told reporters that the fund rate is mainly related to development costs and sales channels. However, compared with the cost of development, the impact of changes in sales channels on the rate of standardized products of the fund is more obvious. Among them, the separation of production and marketing caused by the rise of mobile Internet and third-party platforms is the key factor.

Differentiation of Additional Value

The decline in rates is only one aspect. Under the separation of production and marketing, how to improve the return on investment and the experience of purchasing base is the more important differentiating method (fund company and third-party platform). The market participants said. Li Yizhe believes that the cost of the net value of the fund is mainly determined by the management ability of the fund company. If the active management ability of the fund company can provide excess revenue, the rate will be higher accordingly. In addition, depending on technological innovation, Ant Wealth Platform launched a new AI application Intelligent Financial Assistant. According to Liang Jingrui, users can conduct financial health check-up through intelligent financial assistants, understand the risk of holding positions, and obtain personalized customized configuration strategies. It is reported that in the trial run stage only, the intelligent financial assistant has helped the average income of users with low asset risk to increase by 12.5%, and the average risk of users with high asset risk to reduce by 36%. Source: Ren Hui_NBJ9607, Responsible Editor of China Securities Daily

Li Yizhe believes that the cost of the net value of the fund is mainly determined by the management ability of the fund company. If the active management ability of the fund company can provide excess revenue, the rate will be higher accordingly. In addition, depending on technological innovation, Ant Wealth Platform launched a new AI application Intelligent Financial Assistant. According to Liang Jingrui, users can conduct financial health check-up through intelligent financial assistants, understand the risk of holding positions, and obtain personalized customized configuration strategies. It is reported that in the trial run stage only, the intelligent financial assistant has helped the average income of users with low asset risk to increase by 12.5%, and the average risk of users with high asset risk to reduce by 36%.