Electronic cigarette legislation supervision: barbaric growth to cool Luo Yonghao and empty?

 Electronic cigarette legislation supervision: barbaric growth to cool Luo Yonghao and empty?

Luo Yonghao Weibo Comments on Electronic Cigarette Supervision

At present, the price of Oeno electronic cigarette is 298 yuan in Jingdong. According to Interface News, Onos new product was officially released in August this year. This product will carry the level of Lao Rohamko Design Room. The price may exceed most products on the market at present, and the price will be between 500 yuan and 600 yuan.

Luo Yonghao Publishes Product Weibo

According to the World Tobacco Report released by the National Bureaus Institute of Tobacco Economics, global e-tobacco sales in 2017 were about $12 billion. According to market research firm P&SMarket, the global e-tobacco market is expected to reach US$48 billion by 2023, with an annual compound growth rate of 25.99%. According to Euromonitor International estimates, China has 350 million smokers, accounting for 2/3 of the worlds total smokers. Tobacco consumption accounts for 44% of the worlds total. In 2018, Chinas e-tobacco market was 580 million US dollars, but the penetration rate was less than 1%.

Song Qinghui, a famous economist, told Sino-Singapore Jingwei clients that the huge market size and potential of electronic cigarettes have attracted a lot of capital to share this delicious cake. It is expected that the wind of this outlet will blow for quite a long time.

Perhaps, the blue sea and high gross profit of the billion-dollar market are important factors for Luo Yonghaos optimism, but the help of stars may be another catalyst for capital madness.

Capital Expansion under Star Effect

Pu Shu participated in the adventure life program recording screenshot source: Tencent video

In response to the media exposure of 30 million financing implementation and the progress of Chen Guanxis endorsement contract, Sino-Singapore longitude and latitude client wrote to Luo Yonghao, and no reply was received as of the deadline.

In addition, there are many star bosses in e-cigarette enterprises. A year ago, Cai Yuedong, the founder of constellation divination, and Hechang, the former founder of Huang Taiji, also announced that they would enter electronic cigarettes and jointly launch YOOZ electronic cigarettes. In May this year, electronic cigarette brand only received tens of millions of financing, the investor is Wang Sicong, Wang Jianlins son.

In 2018, RELX, VPO, Shanlan, GIPPRO, EVOVE and other electronic cigarette brands have quickly entered the market and received VC investment, of which RELX has the largest amount of 38 million Angel round financing. After entering 2019, LINX Lingxi, Wel Whale and other electronic cigarette enterprises announced that they had received tens of millions of scale financing.

Regulating Increased Market Uncertainty

According to Mao Qunan, the use of electronic cigarettes in China is at a low level, but according to the survey of China CDC in 2018, compared with 2015, the proportion of electronic cigarettes that have been heard of, used and used has increased. The use of electronic cigarettes can easily induce adolescents to use traditional tobacco and accelerate the trend of younger smokers.

Can e-cigarettes reverse traditional cigarettes? Wan Zhe, chief economist of China Gold Group, told Zhongxin Jingwei Client that, at present, the substitution effect of electronic cigarettes for cigarettes is not as great as initially propagated. An industry needs to be supervised from its essence and origin. Combined with the legislative plan announced by the Health Commission and the prohibited cases abroad, Chinas electronic industry The smoke vent may come to an end. (Sino-Singapore longitude and latitude APP)