As Forbes magazines second-highest annual revenue in the NBA (79.8 million) superstar, Curies ambition for sideline business can not be underestimated. Behind his business empire, he is also a powerful think tank.
People always say that Durants career plan is to imitate LeBron everywhere. But before he tried to get rid of the title of second child, Curies efforts had completely threatened his existing status. Perhaps from the beginning, Durants departure from the Bay Area was doomed. Because even if the market is richer, it will not be able to accommodate the momentum of the two superstars. Since it is impossible to achieve the integration of interests, it is better to divide the territory of power before the tribunal protests.
Kuri is the capital of science and technology, Zhan Huang is the capital of entertainment and Durant is the capital of financial media. The tripartite territory may become an off-court secret war that the NBA can not miss in the future.
If you look at Jerome Smiths Instagram circle of friends, you will surely think that his life is too cool, basically all with Stephen Cooley, Kobe Bryant, and even Barack Obama and other VIPs.
If we go a little further, we will discover his working experience at Nike, his intimate conversation with brand founder Phil Knight, and Forbes magazines special report on 30 outstanding rich people under 30 years old.
So the question arises: Who exactly is Jeron Smith?
Simply put, he is the man chosen by Curie himself, who is responsible for the business planning and operation of his personal brand and the creation of the Curie Empire.
In the past few years, the middleman forces in the NBA circle have risen. The purpose of these people is to help the superstars integrate the interests of the stadium and the market more closely.
Behind LeBrons Nike Lifetime Contract, Liverpools Investment and Warner Groups partnership stood Maverick Carter; behind Durants venture capital firm No. 35 stood Rich Cleman; behind Michael Jordans shoe Empire stood David Falks assistant.
Smith also played the role of chief marketing officer of SC30 Limited and CEO of Unanimous Media. Both companies belong to Curie. SC30 was founded in 2017, specializing in Curies investment business, brand cooperation and philanthropy. Full-ticket media was established in 2018. They prepared for a year and waited until everything was ready for listing.
Smith said: My job is to help Stephen expand brand power and influence, and the reason why I started my own media company is to provide a channel for brand voice. Stephen is a very special person. He is not only a basketball superstar, but also interested in the entertainment industry. He is very versatile.
Now the NBA has entered the era of star autonomy, almost everyone tries to do sideline. Some enter the technology industry (Igodara), others choose fashion (Westbrook), and others specialize in music (Lillard).
In fact, the superstars of the past era always play cross-border. Jordan and ONeill have made movies, and Kobes animated short films have even won an Oscar. Players are looking for a platform for independent voice, McCollem, Reddick, Arenas and Josh Hart all have their own blog programs.
Not to mention the top and most influential stars. LeBron, Durant and Curie all have their own media companies. Because of their busy schedule, they cant have time to manage the business in person, so they must delegate it to their trusted confidants.
Smith, a native of California, played in the NCAA League One at Howard University. However, his sport talent is flat, can only be a learning hegemony. He went to Columbia and Georgetown to pursue a double masters degree. After graduation, he joined Nike as a brand manager, responsible for many departments, including the Jordan brand. During the lockout in 2011, he also played a basketball never stops propaganda strategy for Nike, and achieved great success.
In the last year of his presidency, the White House also offered him an invitation to serve as Deputy Director of Digital Media Propaganda. He couldnt refuse the job at all. On the White House platform, he developed a broader network and met Bryant Barr, a former college teammate with Curie.
Barr told Smith that Curie wanted to make brand marketing bigger and asked him if he was interested. When Barack Obama leaves office, Smith leaves his staff and starts a business with Curie. Together with producer and director Eric Payton, they set up a full-ticket media (the name stemmed from Curie being the first full-ticket MVP in history) and signed a multi-year cooperation agreement with Sony Pictures, which reportedly received the highest sponsorship price for athletes from Sony Pictures.
LeBrons partnership with Warner Pictures is an example of success. After completing the initial run-in of several projects, their investment in Space Dunk 2 is reported to be huge and is expected to reap box office strength in the summer of 2021. Kurys entrepreneurship has just begun, and he can get the help of Sony, a big film and television company, and Facebook, a technology giant. The future is certainly promising.
Curies popularity and affinity are completely different from those of Jordan and LeBron. Although he is the second generation of stars, he did not enter the NBA as the proud son of heaven. At first, few people even thought that he would succeed. Later, despite his popularity, his image was still a man who cared for his family. Most of his films and TV programs also focused on the theme of sports, family and belief.
Stephen is a very unique platform in itself, and we want to use it to create greater influence, Smith said. Entertainment is one of the most powerful media. We also hope to use it as a carrier to reach a wider audience and stimulate them with positive energy. There are so many stories worth telling in the world that we hope to dig them out.
Its not so easy to tell a good story, because all the subjects they choose need to fit in with Curies own ideas, and at the same time, they need to be authentic. Within a year of its establishment, the full-vote media launched the movie Breakthrough, the documentary Jump Shot and Immanuel, jointly produced a golf-themed reality show Holey Moley with ABC TV, and a reality show Stephen VS Competition with Facebook.
Mr. Smith said Mr. Curie would be involved in planning each project. He specializes in basketball and likes golf. He can combine the mass market with the high-end market.
Although he concentrates on the competition, he is also enthusiastic about participating in the production of these content, hoping to help people unite. Without Stephens approval, we cant pass these projects. He will read the script, give advice, help us publicize and guide the companys core strategy.
For example, in the production of the film Breakthrough, Curie participated in marketing promotion. On the road trip, he took time to read the script and expressed his willingness to participate. He gave his opinions on shooting many key matches and put forward some marketing ideas. He combined the film IP with his brand of sneakers and used shoes to build momentum for the film in the playoffs.
The film, released in April this year and adapted from Joyce Smiths novel The Impossible, tells an inspirational story about a drowning teenager. Although the production cost is only 14 million dollars, it has earned more than 50 million box office tickets worldwide and made a fortune.
Smith also said that the content of all the media has received a lot of praise from the industry, and he is looking forward to more upcoming projects.
We waited until the right time to enter and start our own business according to our own ideas. Although there are many competitors, there are never too many good content. Its just the beginning. The companys long-term planning is very ambitious, and Im very excited about the new projects that are under way. LeBron earned $89 million in 2019 and was voted the undisputed winner of the NBA Best Side Award by players. His sponsorship income has reached 53 million, second only to Federer and Woods. Curie did not give much money either. His annual sponsorship income was 42 million, which was comparable to the 44 million of Ronaldos. Compared with Zhan Huang C Luo, who is full of topics and black powder, Kuri is too low-key. But he and his wife, Ayesha, are very business-minded, and the couple are working hand in hand on the Bay Area market (Barack Obama has been a platform for their friendship more than once), and the energy that will burst in the future is absolutely not to be underestimated. Source: Netease Sports Author: Kewell Responsible Editor: Yang Jiankun_NS4215
We waited until the right time to enter and start our own business according to our own ideas. Although there are many competitors, there are never too many good content. Its just the beginning. The companys long-term planning is very ambitious, and Im very excited about the new projects that are under way.
LeBron earned $89 million in 2019 and was voted the undisputed winner of the NBA Best Side Award by players. His sponsorship income has reached 53 million, second only to Federer and Woods.
Curie did not give much money either. His annual sponsorship income was 42 million, which was comparable to the 44 million of Ronaldos.
Compared with Zhan Huang C Luo, who is full of topics and black powder, Kuri is too low-key. But he and his wife, Ayesha, are very business-minded, and the couple are working hand in hand on the Bay Area market (Barack Obama has been a platform for their friendship more than once), and the energy that will burst in the future is absolutely not to be underestimated.