With over 5 million fans, the public nickname Mimmon 2.0 has cooled down.

category:Internet
 With over 5 million fans, the public nickname Mimmon 2.0 has cooled down.


Hugo has become another self-Media giant that disappeared after Mimmon. Coincidentally, HUGO and Mimmon have many similarities: the user groups are mainly women, the content is mainly emotional topics that follow the hot spots, and the title has a prominent feature of the titled party, so it is called Mimmon 2.0 by the outside world. In addition, Hugo micro-blog account also shows that users do not exist and can not view the content. The reasons for the cancellation are unknown.

Every Editor Sun Zhicheng

Photo Source: Photograph Network (Graphic and Textual Independence)

On the evening of July 22, the public number HUGO, which has more than 5 million fans, showed its own cancellation. At present, the public number has been unable to be searched. When sending a message, it shows that the public number has been cancelled independently, you can cancel your attention.

Hugo has become another self-Media giant that disappeared after Mimmon. Coincidentally, HUGO and Mimmon have many similarities: the user groups are mainly women, the content is mainly emotional topics that follow the hot spots, and the title has a prominent feature of the titled party, so it is called Mimmon 2.0 by the outside world.

In addition, Hugo micro-blog account also shows that users do not exist and can not view the content. The reasons for the cancellation are unknown.

Big size with over 5 million fans

HUGOs latest article, entitled She Runs to Africa to Raise Lions, but Its Her Lifes Nightmare: The Lion King is 10,000 times more cruel than the movie, was launched at 7 p.m. on July 22.

At present, the public number can not be searched, sending a message to the public that the public number has been cancelled independently, you can cancel the concern. Its microblog account also shows that users do not exist.

According to the Beijing Youth Daily, data show that HUGO has more than 5 million fans, almost 100 W + headlines, and the regular price of headlines is as high as 550,000 yuan.

HUGO Public Number is operated by Hangzhou Heguo Cultural Creative Co., Ltd. According to Qixinbao, the company was founded in December 2016. The legal representative and the largest shareholder are Liu Mingzhu, who also serves as the executive director and general manager with a 60% share-holding ratio. Liu Mingzhu has six companies under her name, all of which are cultural and creative companies. One of them was dissolved in March this year. The supervisor of Heguo Culture is Shen Shukun, with a 40% share-holding ratio.

Photo Source: Kaixinbao

In addition to HUGO, the company operates public numbers such as Youth Appraisal Bureau and Suhuohuo, which have been discontinued at present.

HUGO is one of the few public titles of 10W + articles on the whole network. Some of its contents have been reproduced by central media such as Peoples Daily and Xinhua News Agency in the past.

Known as Mimmon 2.0

Throughout Wechat Ecology, HUGO is the same size as Mimmon. According to the Blue Whale Financial Journalist Platform, as of the second quarter of 2019, HUGO fans numbered more than 5.6 million.

The operator of this account regards herself as Guojie, and the behavior of the reader group as the gathering place of new single women, which is characterized by personal independence, economic independence, spiritual independence, and a higher pursuit of material life. The majority of its fans are women, the ratio of male to female is 3:7, the average reading amount of headlines is 80-100w+, and the average reading amount of sub-headlines is as high as 25-40w+.

HUGO has been repeatedly criticized for rumors. In May this year, HUGO pushed three articles about 17-year-old teenagers jumping bridges, such as 17-year-old suicide teenagers jumping bridges: dont blame me my parents when wronged, 17-year-old boy jumping bridges dead: mother, please dont dislike me, 17-year-old boy incident: 13 seconds before suicide, which were questioned by netizens. There was fictional writing, and then HUGO took the initiative to delete the relevant articles.

In addition, HUGO also disseminates vigilance! Female college students went to mountainous areas to support education but were raped and forced to marry old singles in mountainous areas.

According to the incomplete statistics of Blue Whale Financial Reporter Platform, from February onwards, within five months, HUGO actively deleted as many as 30 articles.

In addition, HUGO has been criticized by peers for plagiarizing manuscripts from time to time. For example, on January 16, the media I was shocked at that time published an article HUGO, have you copied enough? HUGO denounced the article Tremble is so low published on January 15, plagiarizing its article of the same name published on December 24, 2018, and said that HUGO directly transported large sections of text after repeatedly seeking him to reproduce the article was rejected.

According to Beijing Business Daily, the content of HUGOs articles is mainly focused on emotional topics that follow the hot spots. The title of HUGOs articles has obvious characteristics of Party titles, so it is called Mimmon 2.0 by the outside world.

After Hugo was cancelled, the voices of netizens were divided into three categories.

Some people support this move, believing that the main content of HUGO articles distorts contemporary womens values.

HUGO has been criticized for having at least written articles advocating scientists.

Although there are many loyal followers on Wechat, HUGOs reputation outside Wechat is not optimistic.

How to evaluate the public number HUGO? Next, there are many criticisms of the public name.

Photo Source: Know

On November 12, last year, the State Network Information Office issued a news that a new round of centralized clean-up and rectification action was carried out against the disorder of self-media. Subsequently, more than 9800 self-Media accounts, including Fu Seoul, Mr. Zizhu Zhang and Mr. Huo, were processed.

Since this year, the media accounts of Mimmon and later tonight have been blocked one after another. Subsequently, a number of financial self-Media microsignals were blocked on the evening of June 8.

Source: Daily Economic News Responsible Editor: Yao Liwei_NT6056