Experts and evaluation agencies selected eight Premier League focus games as samples and found that an average of 7.1 million people watched live games through illegal channels. Among them, the largest number of people came from China, reaching 1 million. In addition, Vietnam, India and Kenya are also disaster-stricken areas, while Britain ranks 11th in the number of people watching piracy.
The study concludes that the rampant phenomenon of piracy has caused about 1 million in losses to every Premier League match, mainly in advertising and sponsorship. Watchers of the piracy are ignored. They see the same advertisements and Jersey sponsorship as other fans, but they are considered worthless to copyright owners and sponsors. Now more and more copyright owners are beginning to realize that they need to take into account the existence of these people and reassess the amount of sponsorship.
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