There are more than 5500 open-end funds in the public fund market. Among hundreds of fund announcements every day, the most common one is the announcement that updates the prospectus of recruitment. The second one is the announcement that some funds of a fund company add new sales agencies and participate in the rate preferential activities. This kind of preferential activities usually take the lead in the direct selling platform of the fund company, followed by the synchronization of preferential treatment in the direct selling platform of the cooperation.
According to the report of Securities Daily, as of July 9, the preferential rates for the subscription rates of many fund companies were almost rain and dew. There were 5569 fund products in the public fund market. The statistics for different share funds were 8 280, of which 6 870 were conducting preferential activities for the subscription rates, accounting for a high proportion. 82.97%. The maximum discount ranges from 20% to zero. The preferential channels include banks, third-party sales platforms and direct sales platforms of fund companies.
Yesterday, 10 fund companies, such as Boshi Fund and Changsheng Fund, issued a notice that half of their funds are offering preferential purchase rates on designated platforms, and all fund products on the same platform are offered preferential treatment at the same time. According to the report of Securities Daily, since the second half of the year, 850 funds have offered preferential rates to different degrees, and most of the preferential activities lasted for three months.
As of July 9, 6870 funds had been offering preferential rates for their purchase, of which 863 had a zero discount at the highest discount on the relevant platforms, which meant that there was no need to pay for the purchase of these fund products on the designated platforms. In addition, there are 4688 funds with the highest rate discount below the one discount, 672 funds with the highest rate discount of 20 discount, and the rest of the funds with the highest rate discount are mostly three discounts and five discounts.
The problem of product homogeneity is particularly evident in the fund products steered by star fund managers. The reporter of Securities Daily noticed that in recent years, the new fund products steered by star fund managers have been popular, but after the completion of the warehousing, the operation of the new fund is basically the same as that of the original fund, and there is a large degree of coincidence between the re-warehousing and the re-warehousing. However, the new fund will mention better asset allocation strategy in its propaganda, which also makes some holders of the original fund transfer to the new fund.
It is an indisputable fact that the homogeneity of products in the public fund market is serious, which is also one of the reasons why fund companies reduce management fees and offer preferential rates to expand their competitive advantages. Previously, the head of asset allocation of a fund company explained to reporters: Many fund products have similar positions and performance. When we choose the fund to allocate, we will see which fund is cheaper and which fund is larger.
People from fund companies told Securities Daily that some small and medium-sized fund companies are still at a disadvantage in cooperation with banks and third-party platforms. Investorssubscription fees for funds are also very low. In this way, many fund companies choose their own direct selling platforms. Discount the purchase fees, increase the customer stickiness of direct marketing channels, or turn to cooperate with the Internet platform to customize bond funds and Monetary Fund products.
Source: Liable Editor of Securities Daily: Yang Qian_NF4425