Does the housing industry intensely pursue the blue sea of the new energy vehicle vent or has another plan?

 Does the housing industry intensely pursue the blue sea of the new energy vehicle vent or has another plan?

It is not the first time that housing enterprises cross the border. On the way to find an incremental breakthrough, they have explored the upstream and downstream of the real estate industry, incubating the related subdivisions of long-Rent apartments, pension industry, logistics and so on. However, in the downward cycle of the market, more housing enterprises choose to abandon these peripheral businesses. But the new energy automotive sector is an exception, even if the general capital is slightly tense, such as rich real estate companies are willing to invest heavily.

New Energy Sources for Capital Injection by Housing Enterprises

According to the announcement of Huatai Automobile, Fuli Group and Huatai Automobile will work together to integrate their superior resources, develop the technology of electrification, intelligent networking and driverless vehicle, and apply new lightweight materials, technologies and processes to the whole process of vehicle development and manufacturing. The two sides will complete the strategic layout in three aspects: industry, innovation technology and brand expansion. At the same time, they will speed up the layout of overseas automobile markets such as Southeast Asia and promote automobile assembly and sales business. Up to now, neither side has disclosed the specific ownership ratio of Fuli Group and the details of cooperation between the two sides.

Entering 2019, Hengda began to speed up its car production. Since January, it has spent $930 million to acquire 51% of NEVS and inherit Saabs research and development and manufacturing technology. It has signed a cooperation agreement with Koenigsek, the worlds top supercar company, to form a joint venture to develop and manufacture the worlds top new energy vehicles. Evergrande NEVS holds 65% of the shares in order to acquire Koenigseks technology. Technological patents and brands; followed by a $1.06 billion stake in Carnegie New Energy, a power battery company, with 58% as the largest shareholder to supplement the battery business; in March, it continued to acquire 70% of Tate Electrical and Mechanical Co., Ltd., and acquired e-Traction hub motor technology in the Netherlands.

In addition to Hengda, the most powerful is Baoneng Group under Yao Zhenhua. As of December 2017, Baoneng had acquired 51% of Guanzhis shares for 6.63 billion yuan, announcing that Baoneng officially owned the car brand and capability. Prior to this, Baoneng has built four production bases in Hangzhou, Kunming, Guangzhou and Xian, with a total planned investment of 124 billion yuan, covering new energy, vehicle and spare parts. The latest appearance of Baoneng Automobile was in February 2019. The first industrial project of Guiyang City in 2019 was held at Baoneng New Energy Automobile Industrial Park. It is known that the project of Baoneng New Energy Automobile Industrial Park has invested 16.4 billion yuan, making it the largest automobile factory in Guizhou Province.

More powerful Biguiyuan also spent 640 million yuan to buy 118,000 square meters of land in Chuangzhicheng District of Shunde New Town, where its headquarters is located. It plans to set up five research institutes in the area, including power batteries, new materials, whole vehicles, motor controllers and power assemblies, to build a new energy car town. However, Biguiyuan has no plan to build a car, and its direction is to build a small automobile industry town. Earlier, Happiness of China, which has not yet been under financial pressure, had invested 330 million yuan to buy nearly 53.4% of the shares of Uzbekistan New Energy, intending to enter the new energy field, and then withdrawn due to the problem of capital chain.

Housing companies have never stopped looking for increments, especially in industries favored by policies. When rent and purchase simultaneously was highlighted in the two sessions, few housing enterprises did not participate in the layout of long-term rental apartments; when aging was put on the agenda, various modes of pension industry were incubated in housing enterprises. Wherever there are outlets, there are real estate enterprises.

With the accumulation of funds and policy encouragement, investors have turned around and besieged the new energy automobile industry. Since 2017, housing enterprises, which have always been most sensitive to policies, have begun to take action. After more than two years of construction, Housing enterprises have begun to take shape in the field of automobile manufacturing.

But whats the effect? Take Baoneng and Guanzhi as an example. After Baonengs stock purchase, Guanzhis sales increased significantly in 2018. In that year, Guanzhis wholesale sales increased 412% year-on-year, but the increase of sales did not bring about the growth of performance, on the contrary, it made the loss worse and worse.

Source: First Financial Responsibility Editor: Guo Chenqi_NBJ9931