Banks, Alipay, WeChat, UnionPay fight ETC, which is more favorable?

category:Internet
 Banks, Alipay, WeChat, UnionPay fight ETC, which is more favorable?


If someone is looking out of your car recently, please dont call the police. We just want to see if you have ETC installed. This is a circle of friends recently issued by a large state-owned industry worker.

Recently, banks have launched an ETC marketing campaign. Social media advertisements about ETC have the potential to brush the screen. In addition to free equipment, there are also discounts, points, and other promotional means to give all kinds of life preferences. Apart from banks, Alipay, WeChat and UnionPay have joined the battle of ETC customers. They have launched online ETC functions and offer various kinds of concessions.

The huge market space has enabled financial institutions and Internet companies to start a battle for ETC customers, from online to offline, they spare no effort to promote. Who would you choose as a car owner?

Why did ETC suddenly become popular?

Previously, China has been vigorously promoting the application of ETC, but the popularity is not high enough. According to data released by Dai Dongchang, Vice Minister of Transport and Communications on May 10, the total number of ETC users in China has reached 80.72 million by the end of March this year, with the installation rate of automobiles reaching 34%, and the payment rate of ETC on expressways accounting for about 45%.

At the executive meeting of the State Council on May 5 this year, it was made clear that by the end of this year, the provincial boundary toll stations of expressways across the country should be basically abolished. On May 28, the National Development and Reform Commission issued the Implementation Plan for Accelerating the Electronic Non-stop Quick Toll Application Service on Expressways (referred to as the Plan), which proposed that by the end of December 2019, the number of ETC users in China had exceeded 180 million. The ETC toll station was fully covered, and the ETC Lane became the main toll lane. Trucks realized the non-stop toll. Highway toll collection rate is more than 90%. All artificial toll lanes support electronic toll collection methods such as mobile payment, which significantly improves the service level of highway toll collection.

In order to promote the popularization of ETC, the scheme gives ETC vehicles not less than 5% toll concessions, and implements a basic preferential policy of no difference for ETC vehicles passing through the region. Since January 1, 2020, except as otherwise stipulated by the State Council, all kinds of preferential policies such as toll reduction and exemption have been implemented by ETC system.

It is worth mentioning that vehicles without ETC will no longer enjoy all kinds of toll relief, differential charges and other related policies. This means that ETC is almost a necessary equipment for car owners. Referring to the number of ETC users at the end of March this year, to reach the Program target by the end of the year means that there are nearly 100 million users waiting for the Blue Sea to be excavated.

Under the policy boost, the bank has been fighting ETC marketing war since May this year. New Beijing News reporters found that many bank employees are forwarding ETC advertisements in social media, almost all of the banks ETC equipment are free of charge, plus a variety of life coupons.

ICBCs ETC is free of charge, using ETC to pay a high-speed fee and enjoy a normal price of 9.5% discount. By the end of this year, ICBC will give away one OBU (vehicle electronic label), another 300,000 account security insurance, 1000 yuan Jingdong gift card raffle, etc. In addition to OBU, customers who handle ETC credit cards in Bank of China can also get refueling cash, free car wash and road rescue service package, free driving service and other concessions.

On the basis of no less than 5% toll concessions for ETC vehicles stipulated by the policy, many banks have introduced further discounts on tolls. Reporters found that the general credit card discounts than debit cards, most banks ETC bonded debit cards enjoy a 9.5 discount basis, credit cards can be up to 9 or 8 discounts. However, these preferences are generally targeted at new card users.

At present, reporters found that the most powerful discount is the postal savings bank, with a minimum discount of 8.2%. A customer manager of Wuhan Branch of Postal Savings Bank told reporters that in this bank, ETC is handled, Chutian Che credit card is newly handled, gold card can enjoy 8.2% discount on high-speed toll, Puka can enjoy 8.5% discount; ETC bonded debit card can enjoy 9.5% discount, and receive 100 yuan refueling card. In addition, there are 5 yuan car wash, 10 yuan movie and other concessions.

Agricultural Bank of China Beijing Branchs ETC processing information shows that when dealing with the Agricultural Banks ETC contract, it will enjoy a 9.5% discount on expressways in Beijing; when binding the ETC credit card customers of Beijing Agricultural Bank Express, they can use the points to get ETC concessional monthly tickets every month, and then enjoy a 9% discount on the highway toll in the same month. In addition, the Agricultural Bank of Beijing also directly gives 100 yuan high-speed toll, as well as 1 yuan car wash privilege, 1999 yuan Shopping Gift bag, points, etc.

In addition to the banks aggressive outdoors, Alipay, WeChat and UnionPay have joined the ETC. These three organizations are characterized by online processing, more convenient, high-speed discounts in general 9.5 discounts on the basis of discounts.

Owners, Alipay can handle ETC free of charge! Online processing, equipment package mail home, on schedule activation deposit refund, not a penny to spend. In July 1st, Alipay released the news via Sina official micro.

In July 4th, the Beijing News reporter realized that in the Alipay search, ETC could be entered into the ETC service official small program operated by Alipay. After completing the binding card, paying the deposit and filling in the information, the ETC business could be free of charge. Alipay will send ETC equipment to the owner. Once the device is activated, the 130 yuan deposit will return the original Alipay account to the user, which is equivalent to the equipment free, and enjoy the high-speed toll 5% off nationwide.

Like Alipay, WeChat also launched the ETC assistant applet, which can complete ETC online bidding, recharging, invoicing and other businesses. The procedure of WeChat ETC is similar to that of Alipay. Alipay needs to pay deposit first, and the mode of return after user activation is slightly different. WeChat ETC not only provides payment margin for ETC, but also supports the application of Tencent card to handle ETC, apply for Ping An Bank credit card or bank of Communications credit card ETC. In terms of discounts, the introduction page of Wechat ETC shows that ETC nationwide enjoys a discount of not less than 5%.

In addition, among online contenders, UnionPay launched online ETC functions. In early June this year, China UnionPay announced that, in conjunction with Beijing Express Technology Co., Ltd. and Jilin Jitong Electronic Charge Operating Services Co., Ltd. and other high-speed industry partners, based on UnionPay Intelligence Platform, it will apply for and bind deduction services on the ETC Accounting Card Online of App. At present, UnionPay cloud flash payment APP wisdom pass - ETC service plate has been able to handle ETC, the process is similar to Alipay and WeChat, submit relevant information and materials, bind the bank card, check and deliver goods by ETC issuers, and the equipment is free.

observation

ETC Marketing War

If someone is looking out of your car recently, please dont call the police. We just want to see if you have ETC installed. This is a circle of friends recently issued by a large state-owned industry worker.

ETC of all walks of life carries out marketing information not only through online channels, but also through offline channels. A staff member of Chongqing Branch of China Recruitment Bank told Xinjing Daily that it is a routine action to go to places with more cars to promote, set up stalls and display YiLabao. Retail business is no better than company business, and cant wait for customers to come to their doors.

At present, users can directly go to the off-line outlets of various banks to sign ETC contracts, or on-line processing, including mobile banking APP, Wechat public number and so on. ICBC, CCB and other banks have also introduced relevant small procedures, which users can handle ETC business. Generally, online procedures are relatively simple. After application, information is input first, including identity card, drivers license and so on. Next, the application can be completed by binding bank cards. After the bank online audit is passed, ETC equipment is arranged to be mailed to the home. After the owner receives it, the self-service installation can be activated.

Source: New Beijing Daily Responsible Editor: Yao Liwei_NT6056