Netease Technology News July 9, Xiaohongshu recently released a set of data on Chinese herbage planting. In the first half of 2019, the number of notes on Chinese Herbage on Xiaohongshu platform increased 116% compared with last year; more than 5 million users planted grass and discussed Chinese herbs. Data show that the main force of Guochao Youth in Xiaohongshu is post-90s and post-1995, accounting for 61%.
According to Xiao Hongshus data, among the leading domestic brands of Grass Planting Power, that is, Zhou Dafu, which has many years of brand memory, is also a rising star such as perfect diary and orange. Perfect Diary is a representative of the Chinese brand that grew up on Xiaohongshu. With the help of fashion design, fashion co-name money and teaching notes on makeup, the brand account of Perfect Diary has accumulated 1.67 million fans, and produced more than 120,000 notes on Xiaohongshu platform.
Cao Lei, director of E-Commerce Research Center of Net Economic and Social Services, said, Behind the rise of new national goods is the cultural self-confidence of the younger generation. At the same time, life-style communities such as Xiaohongshu have strong grass-planting attributes, so that the shining point of national goods can be recognized and accepted by more young people. (An orange)