Content products are easy to scold because users have a strong sense of participation. Minority products are easier to scold because users have too many ideas.
This list can be very long: Weibo, Post Bar, Zhihu, Douban, Station B... Weibo and posting bar, have already experienced the moment of public anger, no matter how the results eventually become the public. The latter three difficult brothers and difficult brothers are still struggling, especially those who have the strongest determination to transform.
On June 11, a major revision was just introduced. 6.0 officially launched, the biggest change is that ideas are withdrawn from the bottom Tab and merged into the focus page feed stream. The empty gold spot gives the+button. If youre a veteran user whos seen the changes in the past two days, youll see how much opposition there is to the change.
Comparisons between old and new versions
Every update, someone asks how to evaluate. This is no exception. There are more than 200 answers to the hottest questions. I browsed through the answer area, rarely harmony and abuse, chaos and microblogging are the most mentioned words. Of course, we know a lot and will not really be scolded to death, but we still want to find out: what is the official-people struggle in the end?
Big Vs circle of friends is gone
First, popularize the origin of ideas. This is the place where short content is published in the station. It was officially launched in August 2017. At that time, in order to resist the attack of micro-headlines, micro-blog just blocked the authorization interface of todays headlines. Who knows that the headline battlefield is not over yet, knows that it has a foot in it, but also needs to make short content dynamic.
New listing official Weizeng has separated greetings from greetings micro-blog CEO @ how to view ideas between coming and going, and has always returned the following sentences:
The first half of the Internet is different, the second half is not what you do for me, I do for you, and then wait until I find the right one for myself, and then form a new balance.
Knowing is not a sudden attempt to copy microblogs. In the early years, knowing that there was a sharing function, users can quote questions and answers, a paragraph in the article, to share their dynamic homepage. The purpose of this function is to let people release content from a specific scene, but because it is too out of context and intensified the users fuse mood, and eventually evolved into a one-click hang-up weapon.
Later, the independent idea Tab was an upgrade of the sharing function. At that time, many people were worried about whether ideas would dilute the depth of content. I wonder if I will be spoiled by my self-portrait flying all over the sky? Over the past two years, it has proved that they are worried about the contrary - this function has not been used by many people, and has gradually become a circle of friends for big V to share opinions and life.
This also confirms the original statement that the function of idea was introduced: the form of relationship determines the core creative attributes. As a community of interest, it is more natural to form serious and professional discussions, and it is difficult for individuals to get communication and interaction.
Now, it seems that the reason why idea has been highly praised is simple: in 2017, it seems that it has begun to be hydrated, the algorithm fills the home page with too much unprofessional content, and the ubiquitous advertising reduces the efficiency of usersacquisition of knowledge. The idea without recommendation and advertisement can be said to be the only pure land that has not been polluted.
All this came to an abrupt end the day before yesterday. In fact, its not accurate to cut down the idea. Its merged into the stream of attention. But in the eyes of supporters of this function, it is basically life imprisonment for ideas.
Because the logic of concern and thought is totally different. The former emphasizes content, while the latter emphasizes relationship. A big V in the attention page dynamic, mainly for: attention / praise content + interspersed advertising + long answer, the frequency decreases in turn. And his ideas in the area of dynamic, mainly for: their own fragmentation + a small number of forwarding interaction.
For many older users, the knowledge/social density of ideas is much higher than that of concerns. Its hard for them to leave the small circle and go back to the big pool of mixed distribution and find the idea of a particular big V. Reflected on the creative side, the number of applause for Big V idea decreases, and the power of production will be insufficient. Slowly, the idea will survive.
Sacrifice ideas for the public
So the question arises. Why do you sacrifice ideas to the heavens? We cant help speculating about a wave.
In fact, as early as March this year, the AB test began at 6.0, when there were a few posts on the site to discuss. At the beginning, there was also no idea circulating, knowing that the official urgently dispelled rumors, saying that it was only a quiet test conducted by product managers. The first two days officially went online, I knew that I had not notified users, and forced updates directly. There was another big black spot: without Microsofts life, I got Microsofts disease.
Even so, it needs to be updated in full. Obviously, knowing that the disadvantage of idea has overwhelmed the advantage.
In the context of the launch of Ideas two years ago, we mentioned one point in our last lie: micro-blogging and headline wars. Another point was that Wukongs question and answer dug up about 300 V. In fact, the headline and the official did not make a sound, the authenticity is no longer verifiable, but still exposed the shortcomings of knowing: Big V did not make money.
At that moment, thought is probably not to preserve the pure land - after all, I didnt expect it to become a big V old-age holy place behind it. The original mission of this function is to lower the threshold of content publishing and improve the stickiness of core users. Who knows, the threshold of Big Vs creation has fallen to just sending out ideas and not answering questions. The vast majority of users still focus on seeing, nothing.
In May this year, Big V @ searched for the data of ideas from the humble crawler. Data show that there were fewer than 500 IDs that applauded or commented on or forwarded on a single idea. In other words, there are thousands of active creators in the Idea Zone. Such a small amount of traffic, occupying a Tab, does not make money, it is not cost-effective.
Knowing that there are more than 200 million users now, we can not only improve the stickiness of left behind the old and left behind the young, but also find ways to involve the whole people. In addition to ideas, several other updates in 6.0 emphasize creator ecology:
New editions of plus and hot list
In fact, although everyone is saying that idea is not good, but the design of the bottom + Tab, the most beneficial is idea. But other forms of content, especially the answer, are confusing --- will someone go to the question page and choose the title Answer for Answer? Apart from new media operations, I cant imagine anyone doing it alone.
Hot search lists and public opinion functions, probably only reflect the growing number of people. Although the old users generally hate the hot search function, it does have the function of public opinion vane, which is the same as adding search navigation pages and movie introductory pages before, in order to strengthen content consumption. After all, public editors have been launched for many years, and the evaluation of disputes is not an innovation.
Two possible outcomes
Since last year, Zhizhi has been emphasizing the universal knowledge benefits. This word sounds too elevated, to put it plainly is to flow, to have a meal. Many people who scold people who know better do not understand this truth, but feel that they cant go too far. Ideas merge concerns and forcibly change the habits of users over the past two years - these people are still core users, will inevitably be counterfeited.
Therefore, in the station, many people are no longer simply discussing the idea of the right and wrong. They began to learn about a variety of crimes, including but not limited to: double-click praise, up and down switching answers, advertising filling rate is too high, super members occupy too much space, and so on. Finally, it comes to the conclusion that the basic idea is to do rich text tremble, to abandon the old users, and to eat more and more ugly...
For the idea revision, I know the official introduction: follow the human-centered, dynamic aggregation of people in a page for display. Such superficial wording obviously can not calm the anger of users. Then there are some big Vs who may have participated in the internal testing earlier. They claim to have communicated with the staff members. The reason for the revision is that there are too few new users who use ideas.
Knowing Big V @ Chen Octopus mentions that ideas can force users to use attention patterns. Because of the influx of new users in recent years, they usually only brush recommendation, not much attention to the big V, and not too much idea. The new version of Idea enriches the Page of Concern, which can actually motivate more people to use the Page of Concern, which is good for the original creator.
Pages of Concern and Recommendation
Assuming this statement holds, I know I should wake up with a laugh: new users start to use attention mode, and idea exposure is enhanced; old users who used only idea are forced to start to brush the home page attention stream, and advertising exposure is enhanced.
But things may not be so good.
The premise behind this is that new users at least have the opportunity to watch attention rather than recommendation. At present, it is known that both new and old users display the recommendation mode by default, and the old users will consciously adjust to the attention mode, but it will not take long - after entering again, it will become the recommendation mode again.
In addition, the idea revision does too much harm to the old users, and some people may simply abandon the idea function and directly become aware of the loss of users, resulting in a decline in the total station traffic. After all, for many people, idea is the last pure land. The number of times you brush your attention/recommendation pages is calculated monthly and yearly.
After preliminary testing, I know that there should be a certain expectation of the data. The final performance may not be as bad as everyone thought, but it does stand on the opposite side of the user - the number is small, but can not stand KOL much.
The good news is that Zhizhi said that in the near future online screening function: users can screen by themselves, to see all, only original or only ideas. Dust goes to dust, play with each other and dont disturb each other - this is the call of most users, and may be the best destination of the public community.
Source: Wang Fengzhi_NT2541, responsible editor of the new list