According to public information, the bankruptcy administrator of Confucian Banquet Company is scheduled to auction all the land, real estate, buildings, auxiliary facilities, machinery and equipment of Shandong Confucian Banquet Co., Ltd. on Taobao Ali auction platform from June 12 to June 13, 2019. Only one buyer participated in the bidding and paid a deposit of 26 million yuan. However, the registered trademark of Confucian banquet liquor is not within the scope of this disposal.
Yesterday morning, the bankruptcy auction of Confucian banquet liquor came to fruition. The company sold its assets to the only bidder participating in the event at a starting price of 133 million yuan.
At present, on the e-commerce platform, only one agent is selling three Confucian banquet wines. Each 500 ml bottle of Confucian banquet wine, divided into 48 degrees and 42 degrees, the whole box for sale, 6 bottles per box. Among them, 48-degree wine costs 199 yuan per case, equivalent to 33 yuan per bottle; 42-degree wine costs 179 yuan per case, equivalent to 29.8 yuan per bottle.
Tian Eye Check shows that there are 38 shareholders in Confucian Banquet Company. The majority shareholder is Yutai SASASAC, accounting for 87.59%. The rest are 37 natural persons. Zhang Minzhi and Zhu Feng each account for 0.48%. Other shareholdings are lower. At present, the company is in the state of suspension. Shandong Zhisheng Confucian Banquet Co., Ltd. and Shandong Confucian Banquet Fish Platform Comprehensive Service Co., Ltd. are also in the state of suspension.
The origin of the auction was on March 25, 2013. The Peoples Court of Yutai County, Shandong Province, issued a civil ruling to accept the bankruptcy liquidation application of the Rural Credit Cooperative Association of Yutai County for Shandong Confucian Banquet Co., Ltd. and appointed Shandong Zhongchengren and Law Firm as the bankruptcy administrator of Shandong Confucian Banquet Co., Ltd.
On January 5, 2015, the Peoples Court of Yutai County issued a civil ruling (2013) No. 1-13, which declared the bankruptcy of Shandong Confucian Banquet Co., Ltd.
According to public data, as of March 25, 2013, the total assets of Confucian Banquet Company were 119 million yuan, and the companys liabilities were as high as 271 million yuan. The court declared its bankruptcy according to law on the grounds that Confucian Banquet Company could not pay its debts due and that its assets were insufficient to pay all its debts.
Has won the first CCTV Golden Time Advertising Bid King
On November 8, 1994, when CCTV first took out the time between news broadcast and weather forecast program for advertisement bidding, Confucian government banquet lavished RMB 30009888.98 to win the first bidding king of CCTV prime-time advertisement. The great influence of Biaowang made the sales revenue of Confucian banquet liquor reach 270 million yuan in the first two months of 1995, compared with 350 million yuan in the previous year.
Source: Guo Chenqi_NBJ9931, Responsible Editor of Beijing Youth Daily