On June 12, Xinjiang released Robo MasterS1 (hereinafter referred to as S1), a new master of educational robots, at a price of 3499 yuan. For a while, more than 50,000 people gathered under RoboMasters official new tweets, and more than 200,000 Related videos were viewed by multiple users on Weibo.
S1 continues the super hard style of Xinjiang: it is equipped with 31 sensors, which can sense images, light, sound and vibration. This number has surpassed some of Xinjiangs entry-level UAV products. In addition, the configuration of SoC, five cores and industrial CAN bus based on ARM CortexA series is enough to make people feel once again the extreme grinding of products in Xinjiang.
After the gorgeous configuration of dazzling, S1 needs to prove to the market whether it can really achieve the goal of teaching. As Xie Tan, director of public relations in Dajiang, said, Until now, the issue of product launch (referring to commercial value) is not the most important one we consider. More importantly, how to make children like it, children and parents feel that they can learn something.
Toy Core with Excessive Maturity
The release of S1 can be regarded as a symbol of Xinjiangs formal entry into the field of education. In the past two years, the wind of creative education, programming education and STEAM education has swept all over the east, west, north and south, running through the background of K12, this action seems reasonable.
A parent once told Geek Park that children will surely encounter more new things in the future, and the background of these new things will be linked to computer thinking, engineering thinking and so on. STEAM education can just cultivate these abilities of children. Although she cant explain clearly what computer thinking and engineering thinking are and what are the differences between them, she has no doubt about the urgency of such educational needs.
The same perseverance also appears in more parents. According to the 2007 China Family Quality Education Consumption Report published by Ruiyi and the parentshelp, 60% of the 6301 families surveyed nationwide invest more than 10,000 yuan in the quality education of their children every year, and 80% of the parents are willing to choose out-of-school quality education courses for their children, of which 62% are parents. They tend to choose creative courses (including robotics education, childrens programming, etc.).
Many founders of programming education start-ups also firmly believe that one thing, programming cat CEO Li Tianchi believes that programming thinking, computer thinking will be an indispensable way of thinking in the future. Cognitive changes are also driving the market to change quietly. Relevant data show that the market space of STEAM education and training in 2017 has reached about 22 billion yuan.
A new learning atmosphere inspired by the rapid development of science and technology envelopes every link from capital to market, with the help of S1 in Xinjiang.
62% of parents preferred to choose Visual China as a course of science creation (including robotics education, children programming, etc.).
S1 Chief Product Development Engineer introduced at the launch meeting that this educational robot can make users easily experience, learn frontier technology, and learn cool enough. In subsequent media interviews, Practice and Knowledge Integration is the current answer given by Xinjiang on how to make STEAM from concept to reality. Obviously, S1 is the teaching aids that can do this.
In S1, players over 14 can write programs and edit skills in Scratch and Python to make S1 more powerful. In the race mode, a one-key drift program can be compiled by combining physical knowledge. In the chaotic mode, players can design S-type avoidance maneuver program, use visual technology to lock automatically, and use physical knowledge to optimize trajectory.
But in the eyes of STEAM education practitioners, the identity of S1 is not so sure.
In the classroom, in fact, the more exposed the better. A senior practitioner believes that nudity allows students to begin to perceive principles from sensors or smaller originals. So from this point of view, its very difficult to really make teaching aids. But most people can hardly really learn to program. Dajiang is a good entry point and easy to get started. If from this point of view, it is really a very attractive high-end toy.
Xie Peng, a science and technology teacher at the China Childrens Center, has a desk full of original materials for class. In the plastic toolbox, there are two sensors for his experiment of phototaxis bug. Next class, he needs to let students understand the sensor by the difference between the values of two eyes. When he saw the new product in Dajiang, he also expressed a similar view: This product is entertaining, the product maturity is too high, and it is not known where the pain of teaching is.
The platform of Dajiang S1 is equipped with transmitters, which can emit infrared beams or crystal bombs (mainly water). [Dajiang
The Way to Teaching Tools
If Xinjiangs new products are recognized as toys, then one obvious advantage is that the market rivals in programming robots have been weakened.
Makeblock is the head enterprise of programming robots in China. At present, it has two major product systems: Programming Educational Assistant Hardware and Programming + Creating by Hand. There are currently 25,000 schools around the world using our textbooks or products, more than 8 million users around the world use our software to study STEAM education, and many schools are in China. Wang Jianjun, founder of Childlike Innocence, announced the companys latest achievements in May 2019. The global layout allows 70% of the companys income to come from overseas, cooperative education. There are more than 2000 institutions.
Some insiders believe that Makeblocks robots are open-source docking, focusing on splicing; while Dajiangs robots are easy to use, is a toy regardless of age, the harvesting market is different, the two are not comparable, Dajiangs performance in the market must not be wrong.
Robo Master, Drawing Curves
But Dajiang seems unwilling to exist only as a high-end toy. In the face of whether to build a B-terminal supplier system, their chief product development engineer said: We will cooperate with a very wide range of partners, upstream and downstream, whether schools or institutions will have a very wide range of cooperation, will also establish relevant channels to connect with them.
Perhaps another more instructive rival for Xinjiang is Lego, which is compatible with toys and tools.
Ten years ago, when Lego EV3 was still a rarity in China, Liu Wen asked people to bring back the STEM learning necessities of nearly 10,000 RMB from the United States to his son. Ten years later, when his youngest son was able to start preliminary contact with assembly and programming, he had begun to prepare to buy a new EV3 for his youngest son in China. Since the introduction of LEGO platform in China Childrens Center in 2000, LEGO has remained the teaching material that Xie Peng will use in his mid-term course of founder. For him, Lego has its own closed environment - competitions, courses, equipment, etc. are very mature.
Lego has a mature competition system in China, which has a great impact on Lego becoming a teacher. Legos STEAM product system is also constantly updated. On April 8, 2019, Lego Education released the latest product of STEAM practical learning program, LEGO EducationSPIKE Prime, which not only lowered the price, but also developed new modules and courses.
In terms of competition, Dajiang has certain advantages. Robo Master, the National University Robot Competition sponsored by Dajiang, has been trying to compete since 2013. Today, it has become a relatively mature and important competition. But in addition, in building its own education system, Xinjiang has not yet had the advantage of adding code. However, Dajiang said it would optimize its curriculum system and services in the future.
It seems that the phrase Xinjiang is a leading technology brand in the field of UAV system, hand-held image system and robot education in the long-standing foreign introduction materials of Xinjiang is gradually becoming a reality.
Source: Responsible Editor of Geek Park: Wang Fengzhi_NT2541