618 Shopping Festival E-commerce giant figure play block chain

category:Finance
 618 Shopping Festival E-commerce giant figure play block chain


In this regard, many industry experts told reporters that block chain technology can indeed solve the pain point of traceability of commodity safety at present, but it also faces such practical problems as falsification of chain information, inconsistency between block chain address and commodity, so block chain technology should be viewed objectively and rationally. Some experts also put forward that this requires the full integration of block chain technology with new technologies such as artificial intelligence and Internet of Things, and precise data acquisition and intelligent analysis by using Internet of Things hardware equipment, so as to truly enable the block chain enabling industry.

Not just data chaining

Taobao Shows New Ways of Game

Recently, Jingdong Zhizhen Chain published a paper describing the performance of Jingdong during the 618 promotion period, but also reveals the progress of the Jingdong block chain. It is reported that as of February this year, more than 700 brands have accessed the Beijing East Global Block Chain Quality Traceability Program, and more than 50,000 products have realized consumerscode-sweeping search for traceability information. More than 1.3 billion data have been accessed by over 2.8 million after-sales users, covering fresh food, agriculture and mother. Babies, alcoholic drinks, cosmetics, 3C, second-hand, luxury goods, clothing, medicine, convenience stores, cross-border traceability and other categories of scenes.

Reporters found that fresh food accounts for 64% of the total retrospective food classification in Beijing and East China, which reflects the importance consumers attach to food safety. Some analysts pointed out that due to the time stamp and consensus mechanism of the block chain itself, there are natural traceability attributes, and its application in fresh, mainly to solve the trustworthiness problem in the logistics process.

Not only Jingdong, Taobao and Suning are all laid out in the traceability scenario of commodity safety in the block chain. During the Shuang11 period in 2018, in Tianmao International Business City, more than 100 countries and regions will be covered by commodities traceable by block chains, and the number of commodities will reach 150 million. The commodities involved mainly include diamonds, imported milk powder, imported health care products and other cross-border commodities. During last years 618 period, the block chain traceability system independently developed by Suning Easy-to-buy was fully implemented in Suning Easy-to-buy online and offline stores, which ensured the quality of goods and refused fake goods.

It is worth noting that during the 618 period, Taobao also had a new way of playing small games, which is considered to be the ingenious use of block chain thinking. Taobao launched the 618 ideal cat campaign, consumers can play games, consume meow coin to synthesize high-grade cats and divide up 300 million yuan of red envelopes.

To this end, some industry insiders believe that the game can be regarded as a block chain system. Usersbehavior of browsing stores, synthesizing kittens and other ways to earn meow coins can be regarded as mining. The more browsing, the more synthesized kittens, the more profits they get, and then they enter a higher level to divide up more bonuses, which can be regarded as a consensus mechanism. In such a clever little game settings, play the role of block chain thinking, let participants refresh.

Traceability Scenario of Commodity Safety

Block chains are a bit difficult to hold the flag alone

At present, the industry generally believes that Chinas block chain technology is in the early stage of exploration. It is still three to five years away from the landing of large-scale commercial scenarios. The traceability area of commodity safety will be one of the first landing block chain scenarios.

Block chain technology can really solve the pain point of commodity safety traceability. Wu Tong, deputy director of CECBC Block Chain Committee of Ministry of Commerce and Dean of Digital Economics Business School, explained to the reporter of Securities Daily that the advantage of Block Chain is that it is a distributed accounting system which is difficult to tamper with. The data on the chain has a time stamp and high tampering cost, and is in good agreement with the recording requirements of data in commodity traceability anti-counterfeiting business.

Shen Meng, founder of Big Handprint Technology, also holds this view. He told reporters, Block chains can be used for product traceability applications because they have the functions of decentralized distributed storage and time stamp. In addition, the founder of a block chain startup company made a more detailed explanation: block chain technology is suitable for tracing the origin of anti-counterfeiting commodities, especially for regulatory or industrial closed-loop scenarios. Block chain data can not be tampered with and transaction traceability can be combined to eradicate the fake and inferior problems in the process of product circulation in the supply chain, solve the trust problems in traditional traceability, and protect consumersrights and interests.

It is precisely because the block chain is of great benefit in resolving the traceability of commodity safety that e-commerce is spare no effort to publicize their technical advantages. In the practical application of business scenarios, the use of block chain traceability technology can endorse the brand, bring additional benefits to the enterprise, and enhance the competitiveness of the enterprise. The Ministry of Industry and Information Technology in the previous release of the 2018 China Block Chain Industry White Paper analysis that.

However, it should be noted that the application of block chain technology in this scenario still has limitations.

Shen Meng believes that the credibility of traceability information depends on other supporting mechanisms, such as the information on the chain can not be tampered with, but how to ensure the authenticity of information on the chain becomes a problem.

Block chains still face challenges in the traceability scenario of commodity safety. Wu Tong said, On the one hand, the identification at the source still needs to be certified by a centralized organization. Once false information is certified and circulated on the chain, it will do more harm. On the other hand, most traceable traceability traces the fact that two-dimensional codes are not commodities, and commodities in packaging may be redeployed. Block chains can not avoid this problem.

It can be seen that there are some problems such as forgery of commodity information and the difficulty of matching commodities. To this end, the CEO of a well-known traceability company told reporters that this requires the full integration of block chain technology with new technologies such as artificial intelligence and Internet of Things, and precise data acquisition and intelligent analysis using Internet of Things hardware equipment, so as to truly enable the industry of block chain enabling.

Source: Liable Editor of Securities Daily: Yang Qian_NF4425