Netease Technologies News June 14, local time early Thursday, EMarketer, a market research company, cut Amazons share of the U.S. e-commerce market from 47% to 38% after synthesizing the latest data from Amazon.
EMarketer is one of the most cited data sources for estimating online retail sales in the United States. Amazon is now expected to account for 37.7% of the U.S. e-commerce market this year, down from its previous estimate of 47%, the company said.
A spokesman for Amazon said that after CEO Jeff Bezos disclosed that independent merchants accounted for 58% of the retail sites total sales, EMarketer contacted Amazons analyst relationship team, which is the first time Amazon has made the index public.
The change comes at a time when technology companies such as Amazon, Alphabets Google, Facebook and Apple are facing calls for regulation. In recent weeks, regulators have analyzed the antitrust regulation of the four companies, and some observers have indicated that a formal investigation may be imminent.
Amazon downplayed its market size, saying it accounted for 4% of total retail spending in the United States. In fact, some critics say, the companys influence in e-commerce is very important because online spending is growing three times faster than overall retail spending.
In April this year, Bezos disclosed in a letter to shareholders the proportion of total merchandise sales by independent merchants to total sales, which was an implicit response to potential anti-monopolists. Third-party sellers are beating our self-employed sellers. Thats bad, he wrote.
A spokesman for EMarketer said the company was based on Bezoslatest forecast, which disclosed information in his letter to shareholders, and did not receive any unique information from Amazon.
Estimating Amazons size is difficult. Because it is not only a retailer, but also operates a series of different markets, including equipment, cloud computing, streaming media services and so on. Measuring its e-commerce market share is also difficult because the company is both a traditional retailer and an online store.
Amazon buys products wholesale and sells them directly to consumers like typical retailers. For these transactions, Amazon reported sales of related goods as revenue. However, for transactions generated by third-party businesses, the company records only the fees and commissions charged. EMarketer estimates market share based on consumer spending rather than Amazons revenue, so all consumersmoney spent on Amazons platform is included in Amazons market share.
EBay had previously announced total consumer spending on its website in 2018, which was close to $90 billion, but Amazon did not. (Chen Chen)
Source: Responsible Editor of Netease Science and Technology Report: Wang Fengzhi_NT2541