Avoiding over-hype about child stars: bringing minor programs into the orbit of the rule of law

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 Avoiding over-hype about child stars: bringing minor programs into the orbit of the rule of law


In the age of Internet, a special information environment has been constructed for the growth of teenagers by various content of programs. For content producers and disseminators, they must take more initiative to assume social responsibility.

Whether as a parent or an audience, you will be surprised or even uncomfortable when you see children dressed up, dressed up as adults, performing mature in the program, or even talking about marriage, money, fashion brands and other topics. However, in order to attract attention and create traffic, some radio, television and network audio-visual programs are aimed at minors, packaging children stars, hype star children, and even making vulgar jokes, adult performances, exposing privacy, etc.

In order to protect minorsphysical and mental health and protect their legitimate rights and interests, recently, the State Administration of Radio and Television issued Regulations on the Administration of Minors Programs, which stipulated in detail the production, dissemination, supervision and legal responsibilities of minorsprograms, covering the radio and television industry and the network audio-visual industry, and unified standards online and offline. The new regulations clarify 16 prohibitions on minorsprograms, and make clear provisions on minors participation in program production and advertisement broadcasting of minorsprograms, including detailed provisions such as no promotion of child star effect or packaging and speculation of star children. This regulation will come into effect on April 30.

In reality, the exposure of personal privacy, impaired personal dignity or participation in inappropriate program links will affect the physical and mental health of minors. In addition, as speculation star children can bring traffic and attention, expected income is higher, some star children have become the object of consumption. Over-hype of child stars and consumption of minors is contrary to the growth law of minors. It also tends to foster the mentality of going out as soon as possible, becoming famous as soon as possible, realizing as possible, and so on. The value orientation transmitted should be vigilant. All these not only infringe on the legitimate rights and interests of minors, but also affect the social atmosphere.

In recent years, Chinas audio-visual industry has developed vigorously, providing a large number of spiritual food for the audience. At the same time, some minor programs have the tendency of commercialization, adulthood and over-entertainment, which has aroused great concern from all walks of life. This kind of program takes minors as the main participants, has a huge target audience group, and some users of social media platforms tend to be younger, so that some people see the market. Survey data show that 30.2% of people under 19 watch online video programs every day. Driven by the interests, the entertainment and cultural industry has made full use of its production line. There is a tacit understanding among all kinds of childrens Star Training schools, brokerage companies, performing arts companies and program platforms, and a steady stream of manufacturing childrens stars. Some programs have gradually deviated from industry rules, even catering to low-level tastes and breaking through the bottom line.

From the perspective of media ethics, such issues as childrens exposure to more and more adult content and violence in children and TV programs have always been the focus of social attention. Globally, strengthening the protection of minors is also an important part of media professional ethics. In this regard, as Chinas first law specifically for minors, the Regulations on the Administration of MinorsPrograms, on the basis of continuing the minors protection law, advertising law and previous relevant program provisions, highlights the protection of minorslegitimate rights and interests, and pays more attention to the orientation of program content. The implementation of relevant regulations will certainly help to curb the tendency of commercialization, adulthood and over-entertainment of minor programs, and will also have a positive demonstration effect on the future audio-visual industry and even the management of Internet content.

Minors are the future of the motherland and the hope of the nation, and they should be protected in an all-round way. In the Internet era, the diverse content of the program has constructed a special information environment for the growth of teenagers, which should not be underestimated. For content producers and disseminators, they must take more initiative to assume social responsibility, not only protect the legitimate rights and interests of minors according to law, but also strengthen innovation, produce more good programs that conform to the law of minorsphysical and mental growth, and disseminate positive and upward values.