Yan Xiaobing: Using Super Experience Store + Specialized Store to Reconstruct an Electrical Appliance in East Beijing

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 Yan Xiaobing: Using Super Experience Store + Specialized Store to Reconstruct an Electrical Appliance in East Beijing


Yan Xiaobing also issued four strategic directions for the channel, product, service and operation of Jingdong household appliances in 2019. In addition to Super Experience Store + Specialized Store and rebuilding a new Jingdong appliance online, Jingdong will also launch C2M reverse customized Jingpin appliance and exclusive cooperation to create a new product line; set up the service benchmark of household appliances industry through interactive service based on AIOT and Internet of Things technology upgrading; create new scenarios through self-operated platform-platform self-operated, and realize operation promotion. Class.

At the conference, Jingdong also opened a super experience store, announcing that it will open in Chongqing this year with a sales area of 50,000 square meters. It will operate all kinds of live goods such as household appliances, mobile phones and computer digital products, including retail scenes and numerous catering and entertainment items, which can meet consumersdeep experience needs of shopping, playing and buying. Jingdong artificial intelligence black technology based on 5G technology has been fully applied here.

According to the plan of Jingdong household appliances, offline business department will be set up to promote the super experience store project, through professional team, professional location, independent offline supply chain and offline operation to achieve steady development. Super experience stores of different areas will be opened in mega-cities, mega-cities and big cities, and in third-tier cities, experience stores will be opened in the way of one city, one shop.

According to the offline channel planning of Jingdong household appliances, more than 10,000 existing Jingdong household appliances monopoly stores will be optimized and upgraded in the county and town rural market to improve the quality of operation and service capabilities, while continuing to expand steadily. It is reported that at present, Jingdong Home Appliance Store has covered 25,000 townships and more than 600,000 administrative villages in China. In 2019, besides planning to open 5,000 new stores, Jingdong Household Appliance Store will optimize and upgrade the whole system, build a special supply product system, provide more accurate product selection for county and town consumers, and achieve product specialization; classify and classify stores, refine operation, and achieve operation systematization; digitize stores with store management system and ground service system, and most importantly, digitize stores. Finally, the first county and town retail platform should be built with consumers as the core. (Orange) Source of this article: Liable Editor of Netease Science and Technology Report: Yao Liwei_NT6056

According to the offline channel planning of Jingdong household appliances, more than 10,000 existing Jingdong household appliances monopoly stores will be optimized and upgraded in the county and town rural market to improve the quality of operation and service capabilities, while continuing to expand steadily.

It is reported that at present, Jingdong Home Appliance Store has covered 25,000 townships and more than 600,000 administrative villages in China. In 2019, besides planning to open 5,000 new stores, Jingdong Household Appliance Store will optimize and upgrade the whole system, build a special supply product system, provide more accurate product selection for county and town consumers, and achieve product specialization; classify and classify stores, refine operation, and achieve operation systematization; digitize stores with store management system and ground service system, and most importantly, digitize stores. Finally, the first county and town retail platform should be built with consumers as the core. (Orange)