Picture platform business: free Mona Lisa sold to 2100 yuan

category:Society
 Picture platform business: free Mona Lisa sold to 2100 yuan


The butterfly stirred up its wings. You never know what will happen in the future.

A photograph that everyone is looking forward to is published. While everyone is still immersed in the excitement of seeing the real face of a black hole, Visual China uses a wave of copyright to speculate itself into a more subtle position than Singularity.

Today, under the continuous fermentation of the copyright storm of black hole pictures in visual China, a storm of rectification of the commercial copyright industry of Chinese pictures may be beginning.

In sorting out the data, Daily Economic News reporters found that in addition to visual China and panoramic network, there are also many chaotic phenomena in other commercial photo library platforms in China. A picture of the Mona Lisa, which was free to use hundreds of years ago, can be sold for 2,100 yuan.

Exclusive Mona Lisa Stamp Extended Authorization Price 600 yuan

As the commercial photo gallery websites of Visual China and Panoramic Network have been unable to open, this round of exploration and discovery can only find another way.

According to Daily Economic News, Veer. com, a subsidiary of Visual China, is still available. After searching for information, we can find that the platform is still charging users high fees for internationally renowned free images.

Photo Source: Veer.com

The Daily Economic News reporter noted that Veer.com, which is based on Hanhua Yimei (Tianjin) Image Technology Co., Ltd. (Visual China), copyrighted the 1952 Mona Lisa stamp issued by Germany and marked the picture with a clear code price. As can be seen from the figure below, the standard authorization of the picture named Mona Lisa Stamp is 180 yuan, while the extended authorization is priced as high as 600 yuan.

Photo Source: Veer.com

Photo Source: Veer.com

Veer.com defines standard authorization and extended authorization as extended authorization, which can be printed offline with numerous restrictions, including promotional pages, posters, newspapers and magazines, packaging, etc. In addition, the price of 600 yuan allows users to resell design templates (software/program) APP skin/theme in outdoor advertisements (buildings, car bodies, light boxes, fences, windows, outdoor billboards), to make pictures into resale products (textiles, mobile phone shells, greeting cards, postcards, calendars, cups, T-shirts), and to use pictures as TV, Internet. The use of video and movies is not limited by the amount of money.

Relevant intellectual property experts told Daily Economic News that because the website has two authorization modes, it can be inferred that their starting point is copyright trading, which is suspected of posing as an intellectual property owner.

So, is there any copyright in Leonardo Da Vincis masterpiece Mona Lisa?

According to the Huffington Post, the Mona Lisa belongs to the public domain both in the country of origin and in other parts of the world. The copyright period is less than 100 years after the death of the author (i.e. Leonardo Da Vinci). Leonardo Da Vinci died in 1519. That is to say, the copyright of Mona Lisa belongs to the public domain after 1619 at the latest. No individual or unit can hold the copyright of Mona Lisa.

According to the data, Veer Tuku belongs to Hanhua Yimei (Tianjin) Image Technology Co., Ltd., which is a company under Visual China. What is even more shocking is that the company with registered capital of only 3 million yuan has involved more than 4,000 lawsuits, most of which appear as plaintiffs, suing others or companies for infringement of disputes over the right to disseminate works on the Internet.

Photo Source: Tian Eye Check

Mona Lisa will be priced at 2100 yuan.

Veer Library is just the tip of the iceberg!

If you think its too expensive for Veer.com to price a picture of Mona Lisas stamps at 600 yuan, thats naive. One TU map (www.1tu.com) will price a picture of Mona Lisa with 3800x5693 resolution and 32.2cmx48.2cm in size directly to 2100 yuan!

In the official website of Yitu, it claims that Yitu was founded and officially launched in 2008 by the founder of a well-known management community and professional managers of well-known foreign enterprises. It is the only official micro-profit photo library enterprise listed in China. However, the Daily Economic News reporter found that one map network is not listed, and the companys registered capital is 5 million yuan, paid-in capital is 100,000 yuan.

Photo Source: 1TU One Map Network

In addition, Daily Economic News reporters also found that domestic companies such as veer.com abuse copyright cases are still many. For example, v. paixin. com watermarked a 14th century engineering drawing manuscript of Leonardo Da Vinci and marked it for sale to users. As can be seen from the figure below, the 14th century engineering drawing manuscript of Leonardo Da Vinci has three price options on the website of the mail photo gallery, namely, small drawing (500x300px), medium drawing (1000x759px) and large drawing (4440x3372px). The corresponding prices of these three sizes are 45 yuan, 60 yuan and 95 yuan, respectively.

Photo Source: Photo Gallery

The Huitu Network (www.huitu.com), which boasts itself as the leading official commercial gallery in China, has directly watermarked the Mona Lisa and marked it on the right side for 10 yuan of general authorization.

Photo Source: Huitu Network

In response to the above situation, the Daily Economic News reporter consulted an expert on intellectual property rights. The expert said that the protection period of Mona Lisa had passed, and that there was no basis for paid sales to enter the public domain. For the pictures whose protection period has passed, the watermarking of the copyright of the company has constituted infringement in essence. Disrupting market order by pretending to be an intellectual property owner is the key target of anti-pornography and anti-corruption. It is reasonable to charge fees for such pictures if they are provided in the name of labor contracts and charged for services.

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