Childrens Model Economy Behind Niu Niu Men: Laws Relevant to Million Annually Need to be Perfected

category:Society
 Childrens Model Economy Behind Niu Niu Men: Laws Relevant to Million Annually Need to be Perfected


Childrens Model Economy Behind Girls who earn 10,000 a day and millions a year (Source: ~)

On April 9, a video of a 3-year-old girl being kicked by adults during filming attracted the attention of many netizens. Reporters confirmed that the kicker was Niu Nius mother. Topics such as Niu Niu and Niu Niu Moms Apology have become popular searches.

Under the pressure of public opinion, in the early morning of yesterday, a microblog user who claimed to be Niu Nius mother made an apology statement, saying that she was only a little bit more active in communication and teaching, and had no idea of harming her, and that her daughter was absolutely the best cared for and loved by her. This incident brought a little-known industry, the childrens model industry, into the publics vision.

Data show that in 2016, the size of the childrens wear market has reached 140 billion yuan. The demand of the market has given birth to the unique group of childrens models. In Huzhou Childrens Model Training Base in Zhejiang, some childrens model annual income can reach more than one million. The remuneration for childrens models to photograph a suit of clothes usually ranges from 80 to 150 yuan. Some childrens models with large orders even need to shoot for nearly 8 hours a day.

Special commentator Bai Yu believes that childrens childhood should be free, in the process of playing to understand the world, perceive their relationship with the world. But now the so-called work of child model occupies a lot of childrens time, and even threatens the comfort of childrens growth. Let him force to do a job he does not like. Is this a kind of soft violence? Their world outlook, outlook on life and values will be greatly affected.

So is it legal to hire child models?

According to the Advertising Law of China, minors under the age of 10 may not be used as advertising spokespersons, but there is no explicit prohibition on childrens participation in advertising shooting and commercial activities. Looking internationally, children are also explicitly prohibited from taking advertisements or taking part in commercial activities in the judiciary of various countries. For example, Canadian Advertising Standard Guidelines clearly stipulate that children are not allowed to be advertised; Sweden has legislation to ban TV advertisements for children under 12 years of age. Japan, on the other hand, stipulates that it is not allowed to employ children under the age of secondary school students to work, but if they are engaged in performing arts, they may be under the age of 13, provided that their working hours are limited.

Bai Yu, a special commentator, believes that in addition to establishing and improving relevant laws and regulations as soon as possible, there should also be a clear demarcation. For example, there should be a clear divide between professional education for model training and business-oriented behavior. More often than not, it is the role of parents as brokers who make choices instead of children, whether their accounts and financial transactions can be monitored. For childrens wear industry, we should improve the level of competition in the industry, and pay more attention to the quality of products. Source: Look at the responsible editor of news: Liu Yuxin_NBJS7825

Bai Yu, a special commentator, believes that in addition to establishing and improving relevant laws and regulations as soon as possible, there should also be a clear demarcation. For example, there should be a clear divide between professional education for model training and business-oriented behavior. More often than not, it is the role of parents as brokers who make choices instead of children, whether their accounts and financial transactions can be monitored. For childrens wear industry, we should improve the level of competition in the industry, and pay more attention to the quality of products.