Huawei Consumer CEO Yu Chengdong at Huawei P30 Conference
On April 11, in an interview with the media after the launch of Huaweis new P30 mobile phone series, Yu Chengdong, the CEO of Huaweis consumer business, said that Huaweis consumer business (CBG) would generate $150 billion in revenue over the next five years, to make the impossible possible. He said that Huaweis consumer business team has the strongest operational capability and is confident of achieving its goals.
According to Huaweis 2008 financial report released recently, Huaweis annual mobile phone shipment reached 206 million units, with more than 100 million non-mobile devices, reaching an all-time high. Its annual revenue was 348.9 billion yuan (about $52 billion), an increase of 45.1% year on year, accounting for 48.4% of Huaweis total revenue, making it the largest business volume.
In rough terms, a $150 billion revenue sprint means that Huaweis consumer business will triple its revenue in the next five years.
Revenue of mobile phone business will increase by 100 billion US dollars in the next five years
Ren Zhengfei, the founder of Huawei, has set our goals very high every time. I cant jump up, but our consumer business team is the strongest in Huawei. Plus the group gives us more authorization and more space, I am still confident. Last year, our revenue was $52 billion, and we achieved our revenue target of $50 billion two years ahead of schedule. Yu Chengdong predicts that by 2023, the revenue of non-mobile phone business will reach 50 billion US dollars and that of mobile phone business will be 100 billion US dollars.
Recently, Huawei Consumer Business held a swearing-in meeting at its headquarters. Ren Zhengfei addressed the meeting. He disclosed that Huaweis consumer business hopes to reach a sales revenue target of $150 billion in 2023, and the whole Huawei Group will reach $250 billion to $300 billion. Ren Zhengfei said that he authorized Huaweis consumer business to fight legions and let them reform independently.
Yu Chengdong said that the Legion Operations strategy is not much different from the past, and will get more authorization.
Yu Chengdong said at the press conference that Huaweis mobile phone sales will face some challenges to become the worlds number one target this year, but it is sure to become the worlds number one next year. This years growth is really fast. Our P30 is sold first in overseas markets, and the supply is in short supply. There are many more goods than expected for them, but it is still insufficient. This is our sweet annoyance. Yu Chengdong said that the United States suppressed Huawei and also helped Huawei to advertise. Many foreigners could not even pronounce Huawei, but now they advertise for us.
A few days ago, Yu Chengdong predicted that Huawei + Glorys global mobile phone sales target in 2019 is 250 million to 260 million units, close to becoming the worlds first.
Press conference site
Price war is no good
The most prominent selling point of Huaweis P30 series is the camera. Yu Chengdong jokes that some people say buying a P30 is buying a camera and sending a mobile phone.
According to reports, Huaweis P30 uses super-sensitive Leica three-camera, including 40 million pixels super-sensitive lens, 16 million pixels super wide angle lens and 8 million large pixels long focal lens; the higher-end P30Pro uses super-sensitive Leica four-camera, including 40 million pixels super-sensitive lens, 20 million pixels super wide angle lens, 8 million large-pixel periphery long focal lens and a ToF lens.
The P30Pro breaks through the shackles of zoom. The periscope lenses are placed horizontally in the fuselage to support 5-fold optical zoom, 10-fold hybrid zoom and a maximum of 50-fold digital zoom. At the same time, with OIS optical anti-shake and AIS intelligent anti-shake, users can experience professional zoom function.
A 50-fold digital zoom combines hardware, software and algorithms. Yu Chengdong said that Huaweis R&D team was very strong, and he was surprised after experiencing the photographic effect.
Yu Chengdong said that this year Huaweis R&D investment in consumer business alone will reach 6 billion US dollars, exceeding the total R&D investment of several other Chinese mobile phone companies.
Huaweis goal is to compete with Apple and Samsung. Although Huaweis mobile phone sales have risen rapidly in recent years, its revenue and profits are not in the same category as the other two. In addition, Apple is also adjusting the price of the iPhone to stimulate sales, and Samsungs new phone is much cheaper than expected in an attempt to revive the mobile phone business.
Yu Chengdong commented that the price war will not succeed, leading depends on technological innovation. The core secret of Huaweis mobile phone success over the years is its investment in R&D and innovation. You will succeed when you are a big part ahead of others in technology.
At the launch meeting, Huawei P30 also fully matched the flagship aircraft of Apple and Samsung, especially the lens comparison. Huawei has repeatedly shown that the P30 can still take clear pictures in the dark, while Samsung and Apple products are difficult to achieve.
In response to recent media reports that Huawei intends to sell its 5G baseband chip to Apple, Huawei has previously responded without comment. Yu Chengdong said: My point of view is that they agree. Their country restricts this restriction all day long. Will they agree? We are open.
Intelligent glasses and many other products appear to emphasize not to make TV sets
In addition to mobile phones, Huawei has launched many smart eco-products in recent years. At this conference, Huawei released three notebook computers, Huawei FreeLace wireless headphones and Huawei and GentleMonster jointly launched Eyewear smart glasses.
Eyewear has built-in dual speakers, dual microphones and other components. Through precise directional cavity design, it can reduce sound leakage while maintaining excellent stereo effect. With Huawei EMUI 9.1 and above system mobile phone use, like intelligent voice assistant, can simply double-click mirror leg, to complete daily listening and hanging up the phone, control music playing and wake up voice assistant. A few days ago, it was reported that Huawei will launch TV this month. To this end, Yu Chengdong said that Huawei is really exploring and researching home media center products in the era of artificial intelligence, but not traditional TV sets. As for how big the screen is, does it contain the function of TV? There is such a possibility, you said to see the central set will jump out to show you immediately, you need to check the ticket to Beijing, immediately show it can be bought, but this month will not be launched. Source: Wang Fengzhi _NT2541
Eyewear has built-in dual speakers, dual microphones and other components. Through precise directional cavity design, it can reduce sound leakage while maintaining excellent stereo effect. With Huawei EMUI 9.1 and above system mobile phone use, like intelligent voice assistant, can simply double-click mirror leg, to complete daily listening and hanging up the phone, control music playing and wake up voice assistant.
A few days ago, it was reported that Huawei will launch TV this month. To this end, Yu Chengdong said that Huawei is really exploring and researching home media center products in the era of artificial intelligence, but not traditional TV sets. As for how big the screen is, does it contain the function of TV? There is such a possibility, you said to see the central set will jump out to show you immediately, you need to check the ticket to Beijing, immediately show it can be bought, but this month will not be launched.