Coding Network Loan Easy Credit for P2P Platform Connected with Beijing East Digital Section

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 Coding Network Loan Easy Credit for P2P Platform Connected with Beijing East Digital Section


Yi Qijiang, Internship Editor of Journalist Zhang Zhuoqing

Recently, many industrial and commercial changes in the national enterprise credit information publicity system show that Beijing Haizhuochuang (Xiamen) Digital Science and Technology Co., Ltd., a subsidiary of Jingdong Digital Science and Technology Holdings Co., Ltd. (hereinafter referred to as Jingdong Digital Science and Technology), holds 100% equity in Xiamen Easy Huili Network Borrowing Information Intermediary Service Co., Ltd., which was renamed Xiamen Easy Huili Financial Information Technology Service Co., Ltd. Hence, YiHuili is the main operating entity of Yili, a P2P online lending platform.

It is worth mentioning that before Jingdong Financial App launched two P2P products, Hefeng Internet Loan and Xuhang Internet Loan.

Screenshot Source: National Enterprise Credit Information Publicity System

On April 8, Xiamen Yihuili Financial Information Technology Service Co., Ltd. was formally renamed Xiamen Yihuili Network Lending Information Intermediary Service Co., Ltd. Its original shareholders: Guopioneer International Investment Management (Beijing) Co., Ltd. and natural shareholders Luo Hongzhang, Huang Binglong and Keqinghe all withdrew. Huang Binglong was formerly chairman and co-founder of Easy Credit. He previously owned 71% of Easy Credit. Luo Hongzhang, General Manager, and Ke Qinghe, Director of IT, both held 2%. Guopioneer International Investment Management (Beijing) Co., Ltd. had 25% of the original shares.

With the entrance of Jingdong Department of Mathematics, the management of Yili Credit has also undergone great changes. Zhang Honglei is the manager, Zhang Qi is the executive director, Zhou Lanxiu is the supervisor, and Ji Yifeng is the deputy general manager.

Screenshot Source: Business Inspection

According to public information, Easy Credit was established in 2014, with a total transaction volume of 808 million yuan and cumulative revenue of 17.92 million yuan. In March of this year, the platforms loan balance was 6.22 million, the number of lenders in one month was 3,068, the number of borrowers was 59, and the cumulative amount of loans in that month was 6.088 million. The total number of loans is 859.

In November 2018, Jingdong Financial Brand was upgraded to Jingdong Digital Science and Technology. Its five sub-brands include Jingdong Finance, Jingdong City, Jingdong Agriculture and Animal Husbandry, Jingdong Molybdenum Media and Jingdong Shaodong Brand.

On December 12, Beijing Jingdong Financial Science and Technology Holding Co., Ltd. was renamed Jingdong Digital Science and Technology Holding Co., Ltd. Liu Qiangdong, as a natural person shareholder, holds 14.02% of the shares of Jingdong Digital Science and Technology Holding Co., Ltd. as the second largest shareholder, but his total share-holding ratio is 27.68%, which is still the actual controller of Jingdong Digital Science and Technology Holding Co., Ltd. Chen Shengqiang, CEO of Jingdong Digital Section, disclosed at the companys annual internal recognition meeting in January this year that Jingdong Digital Section made a full-year profit in 2018.

For the purpose of this acquisition of Yili loan investment, every reporter contacted the relevant people of Jingdong Section, the other responded that there was no response.

(Cover thumbnail source: Photograph network)

Source: Daily Economic News Responsible Editor: Yao Liwei_NT6056