Wu Zhensheng, co-founder of Newspaper Bird Group, died in a car accident at the age of 54.

category:Hot click:43
 Wu Zhensheng, co-founder of Newspaper Bird Group, died in a car accident at the age of 54.


Wu Zhensheng, Yongjia, Wenzhou, is one of the founders of Newspaper Bird Brand. He is currently the supervisor of Newspaper Bird Group Co., Ltd. and the chairman of Zhejiang Rocalf Home Textile Co., Ltd.

Traffic accident on the way to Shanghai Hongqiao Airport, insist on sending employees to hospital first

Yesterday afternoon, Wu Zhensheng was traveling by car to Shanghai Hongqiao Airport, where he suffered a traffic accident on an elevated road not far from the airport. At that time, besides Wu Zhensheng and the driver, there were two senior executives of Zhejiang Rokaf Home Textile Co., Ltd. Four people were injured to varying degrees in the accident.

It is reported that Wu Zhensheng was once conscious after the accident, and the injury did not seem to be as serious as expected, according to a person familiar with the incident at Happy Bird Group. When the first ambulance arrived at the scene, Wu insisted that the injured staff be sent to the hospital first, while he himself waited for the second ambulance. When he arrived at the hospital, Wu Zhensheng asked the doctor to operate on the other wounded first. Unfortunately, a few hours after the accident, Wu Zhensheng suddenly felt ill and eventually died of serious injuries.

If he hadnt insisted on treating others first, if he had asked the doctor to examine himself earlier, maybe that would not have happened. A company employee familiar with Wu Zhensheng said passionately. According to Wu Zhenshengs family, Wu Zhenshengs tragic death was caused by internal organ rupture.

The body was shipped back to Yongjia yesterday. He registered the trademark of Bird of Reporting Happiness before his death.

Wu Zhensheng was born in a poor family in Yongjia, with five brothers and two sisters. After graduating from junior high school, in order to improve his livelihood, Wu Zhensheng began to learn machinery, and later ran the business to promote auto parts. In 1990, he founded Zhejiang Yongjia County Newspaper Bird Clothing Company and began selling clothes in Sijiqing, Hangzhou. When many people still stayed in label processing, he had gone to Beijing to register his trademark, Newspaper Bird.

In March 1996, Zhejiang Newspaper Bird Garment Co., Ltd., Zhejiang Oster Garment Co., Ltd. and Zhejiang Nash Garment Co., Ltd. merged to form Newspaper Bird Group. This is also the first clothing group in Wenzhou to break the traditional family business model and voluntarily form a joint venture. Wu Zhensheng and Wu Zhize, Chen Zhangyin, Wu Wenzhong and Ye Qinglai became the five founders of the Newspaper Bird brand, and eventually led to the listing of the company on the Shenzhen Stock Exchange.

In 2004, Newspaper Bird Group has been relatively mature. In order to further develop the enterprise, the five shareholders of the group decided to invite professional managers and withdraw from the management positions collectively. But Wu Zhensheng, who retired successfully, was not idle. In 2005, the 40-year-old Wu Zhensheng introduced the Rocalf brand from Italy into the home textile industry that he had never contacted before. He started his second venture in Jiaxing and served as the president of Wenzhou Chamber of Commerce in Jiaxing.

After years of development, Zhejiang Rocalf Home Textile Co., Ltd. has a retail sales volume of about 20 million yuan in 2005 and more than 500 million yuan in 2014. Its Rocalf brand has 196 outlets in the whole country, with a stationing rate of more than 95% in high-end shopping malls, and its Huiyi brand has 165 outlets in the whole country.

He used pioneering and struggling to accomplish his own cause, and the silent love of moistening things to practice his philanthropic intention. Always devote ones love without paying back, and encourage others around us to join in the relay of love. After the bad news came, Jiaxing Wenshang Charity Foundation issued a notice mourning the sudden death of Wu Zhensheng.

Wu Zhensheng is not only a leader in business, but also an entrepreneur who is enthusiastic about public welfare and charity. In his lifetime, he founded Jiaxing Wenshang Charitable Foundation, devoted to donating and helping the natural disaster areas, and carried out a series of public welfare activities such as helping students, doctors, old people, orphans, disabled people and poor people.

News Link: Wu Zhensheng is naturally sensitive and enthusiastic about brand building.

According to Baidu Encyclopedia, Wu Zhensheng, male, director of Zhejiang Newspaper Happy Bird Apparel Co., Ltd., director of Shanghai Wenjing, director of Wenzhou Zhongnan and chairman of Rocalf Home Textile Co., Ltd.

In the 1960s, Wu Zhensheng was born in a poor family in Yongjia. There were five brothers and two sisters in his family. Although his father was not in good health, he worked hard for his family and worked very hard. So in Wu Zhenshengs memory, childhood is a word associated with poverty. He even raised four cows and didnt have enough to eat.

As the saying goes, the children of poor families are in charge of their families early, and their childhood experiences have determined Wu Zhensheng to work hard for his career.

After graduating from junior high school, in order to improve his livelihood, Wu Zhensheng began to learn machinery, and later ran the business to promote auto parts. He never left his hometown when he was 19 years old. On his first business trip, he traveled to remote Ningxia and Shaanxi. He took simple luggage and a few intertwined bags and got on the train anxiously. He couldnt even figure out what the transfer was about.

But making auto parts is basically not profitable. He went to Yongjia Electric Water Heater Factory to sell Kangkang Brand and Ankang Brand water heaters. Wu Zhenshengs talent in marketing was revealed. When many people dont know what a water heater is, how to turn on the sales situation of water heaters? So he managed to install a pump, take the basin, plug in the electricity and make a live demonstration. The demonstration of Let Cold Water Turn Hot Water in an Instant Moment opened up a situation for him to sell in Beijing market, and popularized this model throughout the country. Business is terrific.

For brand building, Wu Zhensheng has natural sensitivity and unlimited enthusiasm.

As early as 1990, he founded Zhejiang Yongjia County Newspaper Bird Clothing Company and began to sell clothes in Hangzhou Four Seasons Green Shop. When many people still stayed in OEM processing, he had gone to Beijing to register his trademark, Newspaper Bird. Of course, he did not think that six years later it would become the name of a clothing group and grow into a well-known listed company in China with the efforts of his colleagues.

The miraculous turnaround took place in 1996, when three small businesses, Newbird Garment Company, Nass Company and Oster Company, which were still unknown at that time, jointly formed Newbird Group.

It is such a union that has brought the Bird of Reporting Happiness flying into the sky. The three entrepreneurs who did not have blood relationship can unite, not only to expand the enterprise, but also to make the joint myth with the brand value of billions of yuan. The return of the broad mind of that year is generous.

In 2004, the management of Hippy Bird Group was relatively mature. In order to further develop the enterprise, the five shareholders decided to invite professional managers and shareholders to withdraw from their positions.

At that time, Wu Zhensheng, in his forties, thought it was unrealistic to retire so early. He still had to find something to do. After comprehensive consideration, we entered the home textile industry and started a second venture. The Rocalf brand was introduced from Italy.

The same concept of cooperation, implemented in his second venture, the integration of resources will always bring him unexpected surprises. In 2005, Wu Zhensheng, who has been the director of Newspaper Bird Group, joined several minority shareholders and resolutely devoted himself to the home textile industry that has never been touched, All goes back to zero and starts afresh.

This time, with his long-cherished wish to build a century-old brand in Chinas home textile industry, he began a new exploration. Like the miracle of creating Bird of Reporting Happiness, after years of development, Zhejiang Rocalf Home Textile Co., Ltd. has developed from about 20 million retail sales in 2005 to over 500 million yuan in 2014. Its Rocalf brand leads home enjoyment in European style. It has 196 outlets nationwide, with a stationing rate of more than 95% in high-end shopping malls; and its Huiyi leads the East in Chinese style. Aesthetic return, the country has 165 outlets. Nowadays, as the only selected brand in the home textile industry, ROYALCOVER, along with LV, GIORGIOARMANI and other global famous brands, has become the most respected brand among business people in Chinas high-end market. Source: Gu Ying-NN6577, Responsible Editor of Peng Mei News

This time, with his long-cherished wish to build a century-old brand in Chinas home textile industry, he began a new exploration. Like the miracle of creating Bird of Reporting Happiness, after years of development, Zhejiang Rocalf Home Textile Co., Ltd. has developed from about 20 million retail sales in 2005 to over 500 million yuan in 2014. Its Rocalf brand leads home enjoyment in European style. It has 196 outlets nationwide, with a stationing rate of more than 95% in high-end shopping malls; and its Huiyi leads the East in Chinese style. Aesthetic return, the country has 165 outlets.

Nowadays, as the only selected brand in the home textile industry, ROYALCOVER, along with LV, GIORGIOARMANI and other global famous brands, has become the most respected brand among business people in Chinas high-end market.