Chen Mingyong, founder and CEO of OPPO, has said that OPPO will invest 10 billion yuan in R&D in 2019, but has not increased its investment year by year in the future.
In this context, OPPO launched a new brand logo and visual system, including a simpler brand logo, a brand new color system, a brand new layout system and the brand global font OPPOSans, to enhance the brand image from a global perspective.
Reno Series Release of New Flagship Image
On March 11 this year, OPPO announced the launch of Reno, a new product line. Since then, Shen Yiren, deputy president of OPPO, has started the rhythm of on-line press conference. Every day, a little information about Renos new products is exploded, and only the price is announced.
As Shen Yiren revealed, Reno has two versions. One is the 710 version and the other is the 855 version.
OPPOReno has four colors: foggy sea green, mist powder, extreme night black and nebular purple. The panoramic screen without bangs and openings is designed. The 6.65-inch 19.5:9 screen makes up 93.1% of the screen and less than 93.8% of FindX. It carries the latest optical fingerprint scheme under the screen (confluence top technology). The unlocking speed is 28.5% faster than that of the previous generation.
In order to achieve the full screen design, OPPOReno hides the necessary sensors and other hardware, uses the front-end camera of the side-rotation lifting structure, which integrates the front 16 million pixel AI camera, the front flash, the receiver and the rear flash and microphone. According to the official introduction, Renos side-spin lifting structure lens can achieve 200,000 lifts.
In photography, OPPORenos 10-fold hybrid optical zoom version uses a combination of 48-megapixel principal camera + 13-megapixel periscope lenses + 8-megapixel ultra-wide angle lenses, covering night shooting, ultra-long focus, ultra-wide angle and other shooting scenes, as well as super-clear night scene 2.0, AI smart beauty, supporting 4K video shooting and so on.
OPPOReno carries Color OS 6 based on Android 9.0 customization. In UI design, ColorOS 6 puts forward the concept of no boundary.
According to Shen Yiren, the 10-fold zoom version of OPPOReno uses copper tube liquid cooling and heat dissipation technology, 4065 mAh battery and a new VOOC 3.0 fast charging technology.
OPPOReno Xiaolong 710 version, supporting two phase focusing, contrast focusing, heat conduction gel plus graphite heat dissipation.
The 6GB+128GB version of OPPOReno Standard Edition (Lulong 710) sells for 2999 yuan, the 6GB+256GB version 3299 yuan, the 8GB+256GB version 3599 yuan, and goes on sale on April 19; the 6GB+128GB version of OPPOReno 10-fold zoom version sells for 3999 yuan, the 6GB+256GB version 4499 yuan, the 8GB+256GB version 4799 yuan, and the May version sells. (quiet)
Source: Liable Editor of Netease Science and Technology Report: Yao Liwei_NT6056